Weber Shandwick

Title
Associate, Media Relations
Details
Weber Shandwick seeks a strong Associate (AE level) to join our Media Relations team within our Tech Practice in New York to support a large global technology account. You love the thrill of the pitch, building relationships with media, and immersing yourself in trends. Ideally you geek out on technology and enjoy B2B/enterprise tech clients and have had some past experience in the space.

PRIMARY RESPONSIBILITIES

    Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
    Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

    Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

    Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

    Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

    Support creative ideation on a consistent basis 

    Serve as a role model to team members

    Participation in office-wide initiatives, seminars and meetings to further professional learning and development 

Created
23 September 2020