The Weber Shandwick Editorial team is currently seeking a motivated writer, editor, and content strategist to help our healthcare clients tell their story across channels. This individual will work with a team of graphic designers, social media managers, and integrated media specialists to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life – whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you’d expect at an agency, and we pride ourselves on it.
This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently.
The Ideal Candidate Would Have:
3-5 years of editorial experience at a media or online publishing company
Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing
A proven track record of working under daily, weekly, and monthly deadlines
Excellent editing, writing, and grammatical skills
A keen sense of news value and editorial judgment, especially in the Healthcare beat
Experience writing, reporting, and interviewing
Ability to develop creative story ideas and an eagerness to execute them.
Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types
Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
Knowledge of multimedia storytelling
A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
Can communicate effectively with clients and internal team members
Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).
What You Will Do:
Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types.
Create editorial workflows, develop content calendars, and report on content results.
Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
Edit and help oversee editorial calendars — both for websites and social channels.
Edit stories from freelancers and others for publication on the web.
Develop and write short-form copy for social posts across multiple channels.
Produce content in CMS such as WordPress.
Manage analytics and reporting on web content.
Contribute story ideas – from pitch to execution – for multiple digital platforms.
Coordinate with other departments and teammates, such as art, media buying, social media and more.
We are also interested in candidates who have:
Powerpoint experience preferred
Familiarity with using WordPress and CMS platforms
SEO familiarity is a plus
Experience in analytics tools like Google Analytics and Adobe Analytics a plus
Working knowledge of social media platforms
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
NYC Salary range: $60,000 – $80,000