Weber Shandwick

Senior Manager/Account Director, Media Relations
The Integrated Media practice at Weber Shandwick Minneapolis is seeking a Sr. Manager or Account Director of media relations. We are looking for applicants with a foundational understanding of how earned media intersects with paid, owned and influencer disciplines, as they will shape media relations strategies within the context of integrated communications campaigns. This candidate will bring established relationships with business and consumer media both regionally and nationally, and demonstrate an understanding of how to craft storylines and angles that resonate with modern journalists. We value experience working on cross-functional teams either in an agency or corporate setting, as well as previous experience working in journalism.  

This candidate should be comfortable wearing many hats within media relations – from leading the development of earned strategy, to overseeing pitch teams, to drafting key messaging and coaching client spokespeople, to translating client business goals into storytelling that yields coverage results.  It will be important to have an inquisitive approach to client assignments and a proven ability to uncover differentiators and perspectives that position our clients as thought leaders.  

Candidates are creative and action oriented and will act as an important facilitator for media relations programs in the Minneapolis office and across the national network. This person will be passionate about mentoring and coaching junior and senior colleagues alike to ensure earned best practices carry through in our work and to instill best practices on effectively working with the media.     
15 December 2020