Senior Manager, Media Relations

We are seeking a strong Senior Manager to join our Media Relations team within our Healthcare Practice. We are looking for someone who knows the media landscape and has a unique experience telling stories for counseling clients on and executing integrated media relations strategy. The following is a general outline of primary responsibilities.
What You Will Be Doing
Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists and creative team members to deliver solutions that meet program objectives.
Foster growth and team talent as an emerging leader on the West Coast health media team and the larger national team, including management of mid to junior health media team members.
Have positive relationships with health media reporters, understand industry issues that directly and indirectly affect clients, and analyze and distill meaningful insights from media coverage.
Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
Support creative ideation on a consistent basis.
Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
Actively participate in agency development and assist with new business.