We are seeking a strategic and dynamic individual to fill the role of VP, Head of Communications for the Asia-Pacific (APAC) region. As the Head of Communications, you will play a crucial role in leading internal and external communication initiatives, enhance brand reputation, support on initiatives that foster employee engagement, and manage digital platforms across the region. This role can be based in any of our APAC offices.
RESPONSIBILITIES
Strategic Communications Leadership
Develop and implement the overarching communications strategy for the APAC region, aligned with the company’s global vision and objectives.
Provide strategic counsel to the CEO, APAC and senior leadership team on communication matters, ensuring messaging consistency and effective stakeholder engagement.
Develop and drive external communication strategies to enhance Weber Shandwick’s brand reputation and visibility across the APAC region.
Support CPO, APAC on development and delivery of strategic internal communication strategies enhancing employee value proposition and employee engagement;
Build and maintain relationships with key media outlets, industry influencers, and stakeholders.
Develop compelling content, press releases, and thought leadership pieces to position the company as a leader in the industry.
Provide leadership in managing communications during crisis situations or reputational issues in the APAC region.
Develop crisis communication plans, coordinate with global crisis teams, and ensure effective messaging and stakeholder engagement in challenging situations.
APAC Growth Support
Collaborate with regional leadership and business development teams to develop and implement communications plans that support business growth objectives.
Provide communication expertise and support for client engagement initiatives, and industry events.
Ensure effective communication of the company’s value proposition and differentiation to target audiences.
Proactively develop and execute strategies to enhance Weber Shandwick’s industry recognition and secure prestigious awards across the APAC region.
Identify relevant award opportunities, coordinate submissions, and work closely with internal teams to gather supporting materials and narratives.
Maximize the visibility and impact of award wins through strategic communication efforts.
Employee Engagement
Support APAC CPO in internal communication efforts to inform, engage, and inspire employees across the APAC region.
Develop and execute communication programs that promote company culture, enhance employee engagement, and foster a sense of belonging.
Develop and implement initiatives to enhance employee engagement and drive communication through all channels and platforms.
Oversee the management and optimization of digital platforms, including the company’s website, social media channels, and internal collaboration tools including intranet.
Ensure that digital platforms effectively support communication goals and engage both internal and external stakeholders.
Performance Tracking and Reporting
Monitor and measure the effectiveness of communication initiatives, tracking key performance indicators (KPIs) and providing regular reports to senior management.
Continuously refine and improve communication strategies based on data insights and feedback.
PERSON PROFILE
Extensive experience in communications, public relations, or related fields, preferably with experience in the APAC region.
Proven experience in leading internal and external communication initiatives, including employee engagement, media relations, and executive communications.
Strong strategic thinking and problem-solving abilities, with a track record of developing and executing successful communication strategies.
Excellent leadership and management skills, with the ability to lead and inspire cross-functional teams.
Exceptional written and verbal communication skills, with the ability to effectively convey complex ideas to diverse audiences.
Strong media relations experience, with a network of media contacts across the APAC region.
Crisis communication and issues management experience is preferred.
Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
Fluency in English is required. Proficiency in additional languages spoken across the APAC region is a plus.