Web Editor/Copywriter (Food)

We’re on the quest for an amazing Web Editor. You should be a highly charged communicator with one hand in the cookie jar of Onsite Content Creation, and another hand in culinary writing. What we desire: a Subject Matter Expert who revels in strategizing and crafting content for our food-focused website, while nurturing visitors in their inspired-led journeys that closely align with the Whole Foods Market brand.

We are not shy about our passion for nourishing people and the planet, and neither should you be. We are a selective and diverse group of writers who collaborate, consult, condense, review, strategize, and proofread with the intention of providing correct, consistent, and complete customer-facing communication that represents Whole Foods Market.

But that’s table stakes.

You, my fellow applicant, should have a portfolio of blow-me-away editorial food writing skills. Not the stuffy, white table-cloth kind of writing, but the approachable, next-door neighbor type of writing that wants to showcase your love for the latest recipe, ingredient, restaurant, or hack. And you let your words flow easily to entice others to join you in your food journey.

So entice us! Please include your writing portfolio and all other pertinent information to help us learn more about your epic editorial skills. We can’t wait to see your stuff—but please note below the specifics about the role.

The Job

Channel owner for editorial content on WholeFoodsMarket.com
Working knowledge of Content SEO
Creating, strategizing and managing monthly content plans that support all projects (e.g., holiday catering, seasonal produce guides, weekly sales)
Write and edit all copy for editorial articles and landing pages
Build and edit articles and landing pages in website CMS frontend
Partner with our Onsite team to use SEO data and website analytics
Collaborate with our design team on photo selection, design and overall strength of each
Solid understanding and genuine passion for natural food and wellness products.
Ability to write in diverse styles while keeping the Whole Foods Market voice prevalent—including writing snappy, short copy for headlines and subheads, and concise, clear, informational, and promotional copy.

The Environment

Experience working with a variety of business partners and balancing their needs with a commitment to positive solutions.
Work in a highly collaborative creative environment where ideas will be challenged. Propensity to gracefully accept constructive feedback as an opportunity to grow and learn.
Familiar with Whole Foods Market culture, brand, Core Values and Quality Standards.

The Hard Skills

Excellent organizational skills, attention to detail and a strong sense of urgency.
Ability to handle multiple projects and tasks in a fast-paced, results oriented environment.
Established writing, editing and proofreading skills including excellent English grammar, spelling, and punctuation.
Basic understanding of digital and print marketing and their production processes.
Ability to quickly research and build knowledge base on a variety of topics and create the context necessary for communicating information clearly to customers.
Ability to meet deadlines and handle confidential information.

Desired Work Experience

Bachelor’s degree preferred (or equivalent work experience)
Promotional marketing and editorial work (3+ years)
Experience editing back-end web platforms (2 years)