Writer and Content Creator
At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.
We encourage you to become a part of VyStar Credit Union's family of employees.
Writer and Content Creator
ACCOUNTABILITY STATEMENT
The Writer & Content Creator, working with the VP of Communications & Public Relations, will be responsible for producing and managing all forms of VyStar’s written content for both online and print purposes. This role will work with the Marketing team to bring new ideas to the table, making suggestions on how to best leverage our message(s) through all mediums.
Essential Job Functions
Communications Strategy & Planning
Collaborate with VyStar’s subject matter experts and Marketing team to produce and curate content for both online and print purposes
Lead in creation of articles, blogs, newsletters, press releases and all other internal and external materials that convey thought-leadership of VyStar senior management
Work closely with team members to develop Marketing brochures and product sheets, event promotions and professional biographies
Serve as editor for all firm-generated communications and assist with social media content as needed
Project management to assist with tracking communications and public relations projects
Brand Support and Activation
Support execution of brand activation and brand amplification. Lead Marketing team’s efforts to learn, apply and teach written brand standards across VyStar
Produce and manage projects from ideation to final deliverables. Work with the Marketing team to bring new ideas to the table, making suggestions on how to best leverage our message(s)
Monitor TV, radio and online coverage analytics for brand awareness and other key performance indicators
Maintain communication and build relationships with local media, business leaders and other key dignitaries as necessary
Product and Member Support
Work with company departments and branches, capturing anecdotes from members and employees and turning them into content appropriate for any and all mediums
Come up with own ideas for blogs, newsletter articles and other communications to spotlight product promotions, member resources and more
Manage special projects, including planning, developing and executing strategies for editorial content such as Annual Reports
Job Qualifications - Experience
Preferred:
E-mail marketing and management experience
Experience marketing financial services
Agency or consulting/freelance background
Supervision of vendors or employees
EDUCATION
Outstanding verbal and written communication skills with the ability to articulate ideas in a persuasive, organized and effective manner
Minimum of 5 years relevant writing experience with minimum three years writing for digital mediums
Must be flexible and comfortable adapting to different writing styles while maintaining VyStar’s core writing standards
Keen attention to detail and familiarity with AP style.
Solid grasp of social media (appropriate in a professional environment), creatively fostering the firm’s engagement and visibility as a relevant online presence
Able to project manage multiple work assignments in a deadline-sensitive environment
Excellent judgment and interpersonal skills both in person, on the phone and email
Self-directed, able to accomplish projects with little supervision and collaborative
Extremely proficient using Microsoft Word, Excel and PowerPoint
Good design eye and Adobe Creative Suite experience
Email marketing and management experience
Experience marketing financial services
Agency or consulting/freelance background
Supervision of vendors or employees
EDUCATION
Candidate must possess a minimum of a four-year college degree with specialization in English, marketing, journalism, public relations or related field (or equivalent experience).