Responsibilities: Lead initiatives to track, report on, and improve member activation and engagement with WSJ+. Maintain a comprehensive understanding of past and current projects across the team in order to accurately interpret membership data and share insights to boost future performance. Execute targeted marketing campaigns to drive member activation and engagement. Write creative briefs, collaborate with project managers and designers, and manage stakeholder approvals to deliver creative assets. Collaborate with teams across the business to program campaigns, and manage clear reporting streams to track progress. Conduct research into partner prospects to assist in the development of new member benefits. Coordinate customer service communications related to WSJ+, monitor member feedback, and handle customer inquiries. Report on customer service trends to the wider team to address issues and mitigate risk. Manage shared reporting and documentation for WSJ+ to ensure clear communication and collaboration between team members. Support live and virtual member event logistics to ensure a positive member experience.