Sr Digital Content Producer

WTKR, The E.W. Scripps CBS affiliate in Norfolk, VA is seeking a Sr Digital Content Producer to organize, write and update content on digital platforms with a focus on all Scripps local news websites, mobile apps, and social media platforms. specializes in niche medium such as video or data visualization.

WHAT YOU'LL DO:

Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.

Deliver compelling content using current production and web-delivery tools.

Optimize the user experience by being attentive to live web metrics and user experience best practices.

May catalogue and organize archived content.

Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.

Apply Search Engine Optimization (SEO) best practices to every piece of content.

May update and interact with fans/followers on social media.

Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

Build out special sections and site features to enhance coverage and increase user engagement.

Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration.

Perform other duties as assigned.

WHAT YOU'LL NEED:

BS/BA in related discipline preferred or equivalent years of experience

Generally 5+ years of experience in related field preferred.

WHAT YOU'LL BRING:

Must be skilled with Content Management Systems, Hypertext Markup Language (HTML), Audio Editing, Image Editing, cascading style sheets (CSS) and Social Networking.

Must have a strong desire to focus on web-based content.

Must have basic HTML formatting skills and knowledge of how to FTP/publish web content.

Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking.

Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras.

Must have working knowledge of how to use and update social media platforms.

Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website.

Basic video editing skills a plus.