Newsletter Producer

WTTW News (Chicago PBS) is seeking a Newsletter Producer to conceive, write, edit, and produce a suite of engaging, popular newsletters for local news consumers.

KEY RESPONSIBILITIES:

In collaboration with editorial, marketing, and digital colleagues, develop, propose, and implement data-driven WTTW News newsletter strategy; rollout plan with the objective of achieving established metrics and audience growth goals.
Work with editorial, marketing, and digital colleagues to develop and then implement a distinctive and engaging voice to differentiate the tone of WTTW News newsletters.
Produce audience-driven newsletters from start to finish – write, edit, and fact check copy; gather related assets including images and graphics; ensure issue-specific promos and ads are included; prepare distribution list; and schedule/send from eblast software system.
Build contact and distribution lists with the goal of exponentially increasing and retaining subscriber base for each newsletter.
Consistently experiment with new formats and perform A/B testing across newsletter elements and tactics to drive growth and maximize engagement.
Develop, document, and share analytics reporting; continuously analyze newsletter content performance and make recommendations for content adjustments and innovations.
Perform other digital content production duties for news as assigned.

SKILLS/QUALIFICATIONS:

Demonstrated understanding of web analytics data to inform strategy.
Demonstrated understanding of and passion for newsletter landscape, trends, and techniques.
Ability to work independently, proactively, and persistently in a fast-paced and deadline-driven work environment.
Exceptional attention to detail and accuracy; excellent organizational and planning skills.
Strong interest in Chicago news.
Understanding of journalistic ethics and procedure as well as an understanding of public media.

EXPERIENCE:

3+ years of experience writing audience-driven, data-informed news content.
Demonstrated experience writing, reporting, fact checking and editing digital news with knack for identifying compelling topics and implementing ways of drawing readers in to build loyalty.
Demonstrated experience utilizing photo editing and email blast/content management software.
Expert knowledge of email analytics gathering, analysis, and reporting tools.
Work experience with a news organization is preferred.

*Selected candidate will need to be, or become, a member of AFTRA.