Producer, Creative Services

New Posted 19 December 2023 | Detroit, MI | WXYZ-TV

The Producer, Creative Services, is responsible for writing and producing on-air promotions, proof of performance, and station sponsorship spots.

WHAT YOU'LL DO:

Conceptualize, write, and edit on-air promotional spots for news, programming, web, and special projects using multiple platforms.
Works closely with reporters and management staff on story development and promotional script ideas.
Organize promotion projects.
Interact with and respond to social media audiences.
Analyze rundowns to coordinate the best on-air, social, and digital marketing materials.
Provide analysis for digital audience engagement and review.
Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth.
Work closely with the team on story development and promotional script ideas.
Work closely with affiliates to support programming on air and online.
Perform other duties as needed by management.

WHAT YOU’LL NEED:

High School diploma (or GED) required. Bachelor’s degree preferred.
1 - 3 year’s experience of writing or editing in local broadcast preferred.
At least two (2) years professional broadcasting marketing/promotions/creative services experience required.

WHAT YOU'LL BRING:

Knowledge of social media maintenance
Understanding of media audience ratings
Working knowledge of current creative suite for product development
Superb attention to detail, time management skills, and strong communication skills
Knowledge of post-production television editing suites, with emphasis on Adobe Creative Suite
Experience working with camera, audio, and light equipment
Working knowledge of MAC systems
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

ADDITIONAL REQUIREMENTS:

Must be able to lift up to 50 pounds.


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