advertising+marketing’s MARKies Awards 2022 | Lighthouse Independent Media | 29 April 2022 | TBA

The MARKies Awards seek to celebrate the most innovative, creative and effective campaigns or projects spanning Malaysia’s entire marketing services industry.

Providing agencies in Malaysia with a platform to showcase unique and deserving works of brilliance, it evaluates individual entries by focusing on the campaigns’ creative ideas or the innovative use of media.

Winning a MARKie(s) serves as both an affirmation of the quality of your work amongst competitors and peers and a validation of the brilliant minds behind amazing campaigns. Any agency can enter the MARKies.

With more than 40 categories offered across 3 main segments – Creative Ideas, Media Usage and People – available for entry and a recently updated scoring criteria, only the most creative or the most effective campaigns worth their salt will be recognised for their fantastic work.

Awards Categories

Creative Ideas Categories
1. Most Creative – Audio
2. Most Creative – B2B Marketing *NEW*
3. Most Creative – Campaign Pivot
4. Most Creative – Communications / Public Relations
5. Most Creative – Content Marketing
6. Most Creative – COVID-19 Response
7. Most Creative – Customer Engagement
8. Most Creative – Digital
9. Most Creative – eSports Marketing
10. Most Creative – Event (Physical/Virtual)
11. Most Creative – Experiential
12. Most Creative – Government Sector / Non-Profit Marketing
13. Most Creative – Influencers / KOLs
14. Most Creative – Integrated Media
15. Most Creative – Launch / Re-Launch
16. Most Creative – Multicultural Marketing *NEW*
17. Most Creative – Out-of-Home
18. Most Creative – Social Media
19. Most Creative – Specific Audience
20. Most Creative – Video

Media Usage Categories
21. Most Effective Use – Audio
22. Most Effective Use – B2B Marketing *NEW*
23. Most Effective Use – Consumer Insight and Market Research
24. Most Effective Use – Content
25. Most Effective Use – Customer Acquisition *NEW*
26. Most Effective Use – Digital
27. Most Effective Use – eSports Marketing
28. Most Effective Use – Events (Physical / Virtual)*
29. Most Effective Use – Experiential
30. Most Effective Use – Government Sector / Non-Profit Marketing
31. Most Effective Use – Influencers / KOLs
32. Most Effective Use – Integrated Media
33. Most Effective Use – Launch / Re-Launch
34. Most Effective Use – Loyalty & CRM
35. Most Effective Use - Mobile
36. Most Effective Use - Multicultural Marketing *NEW*
37. Most Effective Use – Out-of-Home
38. Most Effective Use – Programmatic Marketing
39. Most Effective Use – Social Media
40. Most Effective Use – Specific Audience
41. Most Effective Use – Video

People Categories
42. Best Account Manager
43. Best Art Director/Designer
44. Best Strategist *NEW*
45. Overall Creative Ideas MARKie (Not for Entry)
46. Overall Media Usage MARKie (not for entry)

2021 Winners

Overall Creative Ideas MARKie
• Entropia

Overall Media Usage MARKie
• Entropia

1. Most Creative – Audio
GOLD
Naga DDB Tribal
Client Organisation: QSR Stores
Brand: KFC
Campaign: KFC You Soon

SILVER
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song

BRONZE
MediaCliQ
Client Organisation: Allianz
Campaign: Allianz Social Content

2. Most Creative – Campaign Pivot
GOLD
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

SILVER
Dentsu LHS
Client Organisation: Etika
Brand: Wonda Coffee
Campaign: WONDA Booster ‘Twice the Kick’ Campaign

BRONZE
ADA Asia Malaysia
Client Organisation: Boost
Campaign: 30 days turned into 30 good deeds. 30 Hari, 30 Amalan. Doing good in bad times.

3. Most Creative – Communications / Public Relations
GOLD
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET

SILVER
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing

SILVER
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future

BRONZE
GO Communications
Client Organisation: Moet Hennessy
Brand: Hennessy X.O
Campaign: Celebrating Greatness

4. Most Creative – Content Marketing
GOLD
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi

SILVER
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

BRONZE
GO Communications
Client Organisation: Coway Malaysia
Campaign: Change Your Life

5. Most Creative – COVID-19 Response
GOLD
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness

SILVER
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Breaking the Rules of Lockdown with the Only Showroom Opened During Lockdown

BRONZE
Noir by Entropia
Client Organisation: KFC – QSR Brands
Campaign: Uniting Malaysians with just one post

6. Most Creative – Customer Engagement
GOLD
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing

SILVER
Star Event
Client Organisation: foodpanda Malaysia
Campaign: foodpanda ‘Spread JOY’ Activation

BRONZE
Mad Hat Asia
Client Organisation: Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly

7. Most Creative – Digital
GOLD
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

SILVER
Rouge by Entropia
Client Organisation: Danone Specialized Nutrition (Malaysia)
Brand: AptaGro
Campaign: Turning Every Digital Touchpoints into Immunity Advisors in the New Normal

BRONZE
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom

8. Most Creative – eSports Marketing
GOLD
4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer

SILVER
IO Esports
Client Organisation: Tencent Games
Campaign: PUBG MOBILE PRO LEAGUE MY/SG Season 2

BRONZE
Mantra Communication
Client Organisation: SCORE Sports Management
Brand: SCORE
Campaign: SCORE Stay Home & Run 5K Challenge

9. Most Creative – Event (Physical/Virtual)
GOLD
Naga DDB Tribal
Client Organisation: Heineken® Malaysia
Brand: Tiger Beer
Campaign: Tiger Street Food Virtual Festival

SILVER
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk

BRONZE
The Teeth
Client Organisation: William Grant & Sons
Brand: The Balvenie
Campaign: ‘The Balvenie Handcrafted By’ Launch Event

10. Most Creative – Experiential
GOLD
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Does Mass Mamak Gathering, MCO-style

SILVER
EXR Entropia
Client Organisation: TMONE
Campaign: TMOne XR City: The Future of B2B sales

BRONZE
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom

11. Most Creative – Government Sector / Non-Profit Marketing
GOLD
Invictus Blue
Client Organisation: University Malaya
Brand: The Urological Cancer Trust Fund
Campaign: How We Used Toxic Masculinity to Save Lives and RM2mil in PR Value

SILVER
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

BRONZE
Meekco.Asia
Client Organisation: Air Asia
Brand: Meekco.Asia
Campaign: AirAsia Foundation – DestinationGOOD.com

12. Most Creative – Influencers / KOLs
GOLD
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists

SILVER
GO Communications
Client Organisation: Modanisa
Campaign: My Home Is My Runway

BRONZE
ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia

13. Most Creative – Integrated Media
GOLD
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Repairs The Fabric Of Malaysia With A Lesson In Embracing Differences

SILVER
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: TNB Finds Love And Revives The Malaysian Spirit Through The Voice Of The Future

BRONZE
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: MeReka Merdeka by Celcom

14. Most Creative – Launch / Re-Launch
GOLD
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time

SILVER
Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: First Audition In An Ad

BRONZE
Yellow Leads
Client Organisation: Hovid
Brand: Ho Yan Hor
Campaign: Heat-Tea Saviour

15. Most Creative – Out-of-Home
GOLD
Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough

SILVER
16TWO
Client Organisation: Moving Walls
Brand: Domino’s Pizza
Campaign: Domino’s Valentines Day

BRONZE
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink

16. Most Creative – Social Media
GOLD
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: How The Chicken Rice Shop Got Malaysians Standing

SILVER
Reprise Digital
Client Organisation: Digi Telecommunications
Brand: Digi
Campaign: Biggest ever IG Karaoke session in Malaysia

BRONZE
MediaCliQ, Fishermen Analytics
Client Organisation: Life Insurance Association Malaysia
Campaign: Life Insurance #BukanExtra

17. Most Creative – Specific Audience
GOLD
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

SILVER
Reprise Digital
Client Organisation: Mudah.my
Brand: Mudah.my
Campaign: We didn’t sell, we triggered Malaysians to buy!

BRONZE
ensemble worldwide
Client Organisation: Wipro Unza (M)
Brand: Safi
Campaign: #SisRedahJe! Sekali sembur, bergegar dunia

18. Most Creative – Video
GOLD
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Light In A Time Of Darkness

SILVER
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

BRONZE
4 Thirteen Group
Client Organisation: Yoodo
Campaign: Wanna Hook Up?

19. Most Effective Use – Audio
GOLD
Invictus Blue
Client Organisation: F&N Beverages Marketing
Brand: F&N
Campaign: F&N Gets Malaysians To Literally Shake It Off With A Song

SILVER
FCB Malaysia
Client Organisation: Perkeso
Brand: MYFuture Jobs
Campaign: We Are In It With You, All the Way

BRONZE
Blanc by Entropia
Client Organisation: FrieslandCampina
Brand: Dutch Lady Juicy Milk
Campaign: Making Juicy Milk No.1 – Grooving to the beat of the taste: #12JuicyMilkTasteTheBeat

20. Most Effective Use – Consumer Insight and Market Research
GOLD
Sentient by Entropia
Client Organisation: Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Mums Know Best, Now Fonterra Knows Them Best

SILVER
Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Grab Loves Local Heroes: An initiative for the smallest of small businesses

BRONZE
Acendus Communications, Industria
Client Organisation: British American Tobacco Malaysia
Campaign: STOP THE BLACK MARKET

21. Most Effective Use – Content
GOLD
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: A Recipe of Malaysian Culture as Composed by Pepsi

SILVER
Noir by Entropia
Client Organisation: Tenaga Nasional
Campaign: How TNB Strived Towards Bringing Alive Tunku’s 1957 Merdeka Dream Through Voice Of Future

BRONZE
M&C Saatchi Malaysia
Client Organisation: Celcom Axiata
Brand: Celcom
Campaign: Celcom 5G Future

22. Most Effective Use – Digital
GOLD
Havas Immerse
Client Organisation: Vinda Group SEA
Brand: Libresse
Campaign: Know Your V

SILVER
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Disrupting the Automobile Digital Landscape with World’s FIRST WebAR (Augmented Reality) Showroom

BRONZE
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Reimagining Digital Campaign Through Covid-19

23. Most Effective Use – Esports Marketing
GOLD
4 Thirteen Group, ADA Malaysia, Truth Communications
Client Organisation: Yoodo
Campaign: When a Telco Start-Up Became a Gamer

SILVER
Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

BRONZE
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: Squad Up: Marking our Footprints on the Esports Space

24. Most Effective Use – Events (Physical / Virtual)
GOLD
Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

SILVER
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Redesign The Future of Events with Goodday Milk

BRONZE
GO Communications
Client Organisation: GoPro
Campaign: GoPro Hero9 – ‘When a Hero Comes Along!’

25. Most Effective Use – Experiential
GOLD
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Reengineering Experiential Automobile Commerce with World’s FIRST webAR Showroom

SILVER
LAKOO Advertising & Consultant
Client Organisation: Johor Darul Ta’Zim Football Club
Brand: JDT FC
Campaign: Sultan Ibrahim Stadium, The Legacy Lit Grand Launch 2020

BRONZE
Wavemaker Malaysia
Client Organisation: L’Oreal Luxe Division
Campaign: L’Oreal Virtual Beauty Commerce Revolution

26. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

SILVER
Blanc by Entropia
Client Organisation: FWD Takaful
Campaign: Cutting Through The “Visual Porn” Educating Malaysians on Takaful – FWD Takaful #TalkTakaful

BRONZE
Be Strategic
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo

27. Most Effective Use – Influencers / KOLs
GOLD
Entropia Malaysia
Client Organisation: BMW Malaysia
Campaign: The Unconventional Way to Sell a Car

SILVER
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: Pepsi Designs A Platform for Malaysian Artists

BRONZE
Wavemaker Malaysia
Client Organisation: L’Oreal Malaysia
Brand: Garnier Men
Campaign: Garnier Men – Game on Gamers

28. Most Effective Use – Integrated Media
GOLD
Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: Goodday Milk Embraced the New Norm with Malaysians

SILVER
OMD Malaysia
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Fenomena Ayam Goreng Viral

BRONZE
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: The X5 Showroom Experience – Anytime, Anywhere

29. Most Effective Use – Launch / Re-Launch
GOLD
The Clan
Client Organisation: Kurnia Insurans
Campaign: motorcycle365 Comprehensive PLUS

SILVER
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: We Launched a Car Right in Your Living Room for the First Time

BRONZE
Noir by Entropia
Client Organisation: PepsiCo Malaysia / Etika
Campaign: How Pepsi Struck an Emotional Chord among Tonedeaf Malaysians

30. Most Effective Use – Loyalty & CRM
GOLD
ADA Asia Malaysia
Client Organisation: Boost
Campaign: Online Boost Days 8.8 and 12.12

SILVER
Sentient by Entropia
Client Organisation: Watsons Malaysia
Campaign: #HappyBeautifulYear

BRONZE
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Defying Doubt – RHB Takes On Its Biggest Challenge

31. Most Effective Use – Mobile
GOLD
Entropia
Client Organisation: BMW Malaysia
Brand: BMW
Campaign: Experience a Car with a Single Tap through World’s FIRST WebAR (Augmented Reality) Showroom

SILVER
Creative Unicorn
Client Organisation: BIMB Investment Management
Brand: BEST Invest App
Campaign: BEST Invest Mobile App Marketing

BRONZE
Blanc by Entropia
Client Organisation: TCRS Restaurants
Brand: The Chicken Rice Shop
Campaign: Finding The Perfect Match With The Chicken Rice Shop

32. Most Effective Use – Out-of-Home
GOLD
Sentient by Entropia
Client Organisation: Loob Holding
Brand: Tealive
Campaign: Tealive Coffee Breakthrough

SILVER
Moving Walls
Client Organisation: Lalamove
Campaign: Lalamove Unlocks OOH Audience Data, Making Big Impact During Lockdown

BRONZE
Creative Brand Strategy (CBS)
Client Organisation: IHH Healthcare Malaysia
Brand: Pantai & Gleneagles Hospitals
Campaign: Turn Up The Pink

33. Most Effective Use – Social Media
GOLD
Invictus Blue
Client Organisation: PETRONAS
Campaign: PETRONAS Converts Brand Platforms to Social Media Frontliners!

SILVER
Kingdom Digital Solutions
Client Organisation: KOSÉ Corporation
Brand: KOSÉ
Campaign: KOSÉ Champions ‘Less is More’

BRONZE
Blanc by Entropia
Client Organisation: Dutch Lady
Campaign: Buat Baik 30 Hari Ramadan Di Rumah

34. Most Effective Use – Specific Audience
GOLD
Kingdom Digital Solutions
Client Organisation: Grab Malaysia
Brand: Grab
Campaign: Enterprise-level Ad-Tech for the Smallest of Small Businesses

SILVER
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Project Open

BRONZE
Be Strategic
Client Organisation: Lazada
Campaign: Lazada 11.11 Shopping Festival 2020

35. Most Effective Use – Video
GOLD
FCB Malaysia
Client Organisation: RHB Bank
Campaign: Heart Baker – Love Triumphs Over Taboos

SILVER
Invictus Blue
Client Organisation: PETRONAS
Campaign: The PETRONAS Cinematic Experience Seating Capacity – 27 Million Pax

BRONZE
Tigerwolves Marketing
Client Organisation: Serba Wangi
Brand: ecoBrown’s
Campaign: Kasih Yang Kekal by ecoBrown’s

36. Best Account Manager
GOLD
FCB Malaysia
Individual: Syahriza Badron

SILVER
PersonEdge
Individual: Shirley Wong

BRONZE
Beatnk
Individual: Alyaa Samsudin

37. Best Art Director / Designer
GOLD
FCB Malaysia
Individual: James Voon

SILVER
Naga DDB Tribal
Individual: Bobby Lai

BRONZE
Tigerwolves Marketing
Individual: Yap Jin Fei

38. Best Copywriter
GOLD
Borderless
Individual: Edward Ong

SILVER
FCB Malaysia
Individual: Jonathan Chan

BRONZE
Naga DDB Tribal
Individual: Candice Chhoa