Adweek B2B Innovation Awards 2024 | Adweek | TBA
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| Organizer | Adweek |
| Region | Americas |
Details
Contrary to the popular misconception that B2B marketers are staid and risk-averse, in an increasing number of cases, they are wildly inventive. From radical account-based marketing (ABM) strategies to novel uses of artificial intelligence to unconventional creative campaigns, B2B marketers are innovating at scale, transforming their industry, and even setting the tone for their B2C counterparts.
Against this backdrop, Adweek announces the second annual B2B Innovation Awards. The Adweek B2B Innovation Awards identify and recognize the organizations and people devoted to bringing new ideas to life in the world of B2B advertising and marketing.
Company Categories
• B2B Brand of the Year
• B2B Agency of the Year
• B2B Campaign of the Year
• B2B Event of the Year Award
• B2B Thought Leadership Content Award
Individual/Team Categories
• B2B Thought Leadership Content Award
• B2B Tech Innovator Award
• B2B ABM Innovator Award
• B2B Next-Gen Team Award