Appy Awards 2018 | MediaPost | 2 March 2018 |

Categories:

Audio/Podcasts
• Any App for audio book and podcasts

Branded Content App
• Any App with content or gaming the primary purpose of which is product or service branding.

Business
• Any App pertaining to business or facilitating marketing of a business in any way.

Business Media App
• Any App whose primary function is to disseminate business news and/or information.

Charity/Non-Profit
• Any app created for charity, causes, or non-profit purposes.

Communication
• Any App whose primary function is to facilitate communication using any and all platforms and devices.

Consumer Magazine/Newspaper/News App
• An app whose primary function is to disseminate magazine/newspaper content and current news.

Education
• Any App whose primary function is to inform or educate about a given subject or service.

Entertainment
Any App created by a professional content creator or media company whose primary purpose is entertainment.

Entertainment: Movies/Television/Video
Any App whose primary function is to provide television or video content OR services.

Events
• Any App created by a content creator or media company whose primary purpose is information about events.

Family/Parenting
• Any App whose primary function is related to family and/or parenting.

Finance
• Any App whose primary function is to disseminate financial news, information or services.

Games: Action/Arcade/Sports/Board/Puzzle/
• Any action, arcade, sports, board, or puzzle gaming app.

Games: Educational/Family/Kids
• Any gaming App whose primary function is to educate (or focused on family and/or children).

Health & Fitness
• Any Application whose primary function is to provide information about health & fitness, or that assists in health & fitness in any way.

Home/Garden/Interior Design/Lifestyle
• Any App that caters to, promotes, or enriches an interest in lifestyles and/or homes, gardens, and home design.

iPad/Tablet Publishing
• Any editorial content App of any genre programmed specifically for iPads and/or other tablet devices.

Mapping/Location-Based/Place-Based App
• Any App whose primary function is to assist with navigation using location or place- based technology.

Marketing/Branding/Advertising
• Any App whose primary function is to advertise or make the end user aware of a marketer’s product or service.

Medical
• Any App about medical news and information or that assists with the gathering of medical data.

Messaging
• Any app created for person-to-person and/or group communications.

mCommerce or Mobile Payments
• An App whose primary function is to facilitate mobile payments for goods and services. Point-of-sale, mobile payment and other apps created for processing and assisting mCommerce activities.

Multicultural/LGBT Media App
• An App which provides content based on a specific multicultural or LGBT segment or was built to address the needs of a specific multicultural segment.

Music
• Any App that plays music or enhances the experience of playing music through either discovery or utility.

Photography
• Any App whose primary function is to share photos or to enhance or assist in the editing of photographs.

Privacy/Online Security
• Any app whose primary function is to safeguard private information, protect vulnerable users, reduce spam or viruses threat, or educate users about online personal safety.

Productivity
• Any App whose primary function is to enhance productivity in some way. Examples include list making, note taking and personal assistant Apps.

Reference
• Any App that provides reference material, data and/or cataloged information to the public. Includes reference guides, and Apps whose primary function is to distribute user or editorial reviews.

Restaurants/Food/Beverage
• Any app developed by or for restaurants, food and/or beverage industry, products and/or services.

Retail
• Any App that drives direct retail purchases and/or promotes offline purchases.

Social Sharing
• Any App that lets users create profiles, build a network of friends and share information.

Sports
• Any App whose primary function is to provide people with sports news, sports culture, news/info for teams, scores, statistics, events information, and/or fantasy sports.

Travel & Tourism
• Apps developed for airlines, hotels, travel search engines, destinations, cruises, travel advice and/or car rentals.

Utilities/Device Enhancement
• Any App that turns your mobile device into some kind of utility (e.g. a flashlight) or adds some kind of utility to your device (e.g. a camera light or Wi-Fi locator).

Voice Activated
• Apps that are voice activated, either stand alone or via smart speakers.

VR/AR
• Any app that uses VR/AR technology either as predominate element or a feature . Includes gaming apps, branded content, entertainment (video/film) and social app filters.

Wearables
• Any app that’s created for Apple Watch or Android wearable devices.

Weather
• Any App whose primary function is to publish weather reports, news or updates.

Wildcard
• Any App that doesn’t fit into any of the given Appy categories.

2017 Winners:

BEST IN SHOW:
• Quartz News App

BRANDED CONTENT APP:
• Luvo, Inc.

BUSINESS:
• FundVisualizer

CHARITY/NON-PROFIT:
• Sit With Us, Inc

COMMUNICATION:
• NetSfere

CONSUMER MAGAZINE/NEWSPAPER APP:
• Quartz News App

EDUCATION:
• Course Hero Android App

ENTERTAINMENT: MOVIES/TELEVISION/VIDEO:
• Sync My Lights

ENTERTAINMENT:
• The CW AppleTV

EVENTS:
• Gametime

FAMILY/PARENTING:
• The Bump app

FINANCE:
• Personal Capital Personal Finance App

GAMES: ACTION/ARCADE/SPORTS:
• The Warriors Chant

EDUCATIONAL/FAMILY/KIDS:
• Make Safe Happen

HEALTH & FITNESS:
• Luvo CheckIt

HOME/GARDEN/INTERIOR DESIGN/LIFESTYLE:
• ClipCall

LOCATION OR PLACE- BASED APP:
• 2016 TCS New York City Marathon Mobile

MAPPING/LOCATION- BASED:
• Colonial Williamsburg Explorer iOS & Android Mobile Application

MARKETING/BRANDING/ADVERTISING:
• Coupons.com

MEDICAL:
• Cancer.Net Mobile

MESSAGING:
• LOC

MUSIC:
• Piano

PHOTOGRAPHY:
• Adobe Photoshop Lightroom

PRODUCTIVITY:
• Stringify

REFERENCE:
• Dictionary.com

RETAIL:
• Wayfair App

RESTAURANTS/FOOD/BEVERAGE:
• The Shack App

SOCIAL SHARING:
• LOC

SPORTS:
• Sacramento Kings + Golden 1 Center App

TRAVEL & TOURISM:
• Mezi

UTILITIES/DEVICE ENHANCEMENT:
• Reverb

WEATHER:
• AccuWeather

WILDCARD:
• VegasVR