B2B Marketing Awards 2017 | B2B Marketing | 24 November 2017 | Roundhouse  , Chalk Farm Road, London NW1 8EH, United Kingdom

Now in their 18th year, the FStech Awards recognise excellence and innovation in the field of information technology within the UK and EMEA financial services sector. Winning entries will come from financial services institutions and technology suppliers who are leading the way in areas such as mobile, online, customer service, compliance, systems integration, IT partnerships, data management and distributed ledgers.

The awards are FREE TO ENTER and are open to any organisation with a UK office.

WHY ENTER?
• Stand out against the competition
• Reward employees and motivate your team
• Leverage your marketing - through PR and increased brand awareness
• Attract talent
• An opportunity to celebrate
• If you are shortlisted your company logo will feature at the awards ceremony attended by hundreds of the leading names in the industry.

Category 1: Best multichannel campaign
Winner: ‘Digital bank of the future’ for Oracle by MOI Global

Category 2: Best use of direct mail
Winner: ‘Holistic surveillance’ for NICE Actimize by OgilvyOne Business

Category 3: Best use of live-event marketing
Winner: ‘The discover Sophos partner tour 2015’ for Sophos by Junction Marketing Agency

Category 4: Best public relations campaign
Winner: ‘Making use of thin air’ for Drayson Technologies by Eulogy

Category 5: Best use of creative
Winner: ‘Go digital. Go Yell.’ for Yell by True

Category 6: Best use of digital techniques or technologies
Winner: ‘Race to Dubai’ for Ideal Bathrooms by We Are

Category 7: Best use of social media
Winner: ‘Budget 2016 – Advisor voice’ for Standard Life by The Crocodile

Category 8: Best use of content marketing
Winner: ‘The art of magnetic marketing’ for Vodafone by Earnest

Category 9: Best website
Winner: ‘A big digital platform for KPMG small business’ for KPMG Small Business Accounting by Silver Agency

Category 10: Best use of customer insight
Winner: ‘Operation culture shift’ for CA Technologies by Pulse

Category 11: Best use of thought leadership
Winner: ‘Dishing up advice on gluten-free’ for Knorr by William Murray Communications

Category 12: Best limited-budget campaign
Winner: ‘When you move: Launching a modern property law firm’ for When You Move by Digital Radish

Category 13: Most commercially successful campaign
Winner: ‘Visual COBOL’ for Micro Focus by True

Category 14: Best integration of sales and marketing
Winner: ‘The domino effect’ for Vodafone by Earnest

Category 15: Best channel marketing initiative
Winner: ‘Black horse SignIt’ for Black Horse by D8 and Milestone

Category 16: Best SME-targeted campaign
Winner: ‘No brainer’ for Schnabl by Really B2B

Category 17: Best corporate decision-maker-targeted campaign
Winner: ‘Standard’ for Citroën Contract Motoring by Really B2B

Category 18: Best internal audience campaign
Winner: ‘Putting a smile on the faces of British businesses’ for Make It Cheaper by Rooster Punk

Category 19: Best international campaign
Winner: ‘Lenovo LEAP’ for Lenovo by Motivforce Marketing & Incentives

Category 20: Best brand initiative
Winner: ‘CFM International sales campaign 2015/2016’ for CFM International by Gravity Global

Category 21: Best product launch campaign
Winner: ‘No brainer’ for Schnabl by Really B2B

Category 22: Best lead generation or nurturing campaign
Winner: ‘It’s in the bag’ for MAN Diesel & Turbo by Klausen + Partners

Category 23: Best customer engagement activity
Winner: ‘Misys connect & the client health index: A ground-breaking model for B2B client engagement at Misys’ by Misys

Category 24: B2B marketer of the year​
Winner: Andy Cravos, head of marketing – Europe, Genpact

Category 25: B2B marketing team of the year
Winner: Atos UK

Category 26: B2B PR agency of the year
Winner: William Murray Communications

Category 27: B2B marketing communications agency of the year
Winner: OgilvyOne Business

Category 28: Grand prix – campaign of the year
Winner: ‘Dishing up advice on gluten-free’ for Knorr by William Murray Communications