Campaign Big Awards 2021 | Haymarket Media | TBA

The Campaign Big Awards 2020 are an important part of the advertising calendar, even though we know this is an extraordinarily challenging time because of the Covid-19 pandemic and the rapid pace of change.

Creativity and innovation are key if businesses are to adapt and prosper, which is why it remains essential to reward and celebrate the best campaigns of the last 12 months. We have also introduced some special categories to recognise the special work that has been done during the coronavirus crisis.

These turbulent times have brought out some of the best in our industry as well as exposing a lack of progress in other areas such as racial equality.

We do believe advertising retains a unique power to be a creative force for good and the Campaign Big Awards 2020 are a chance to celebrate those brands that represent hope for all of us.

There couldn’t be a bigger message than that.

2020 Past Winners

Experiential:
• Samsung KX

TV & Cinema:
• IKEA Christmas

Integrated:
• Twitter UK

Out of Home:
• Spotify UK
• BBC

Print:
• ITV

Radio:
• Surfers Against Sewage

Social:
• Libresse/Bodyform
• Grenfell United

Product Sectors

Automotive:
• Renault

Charity:
• Royal National Institute of Blind People (RNIB)

Consumer Goods:
• Libresse/Bodyform
• IKEA Christmas

Entertainment & Leisure:
• BBC iPlayer

Retailers:
• On The Beach

Services:
• Highways England

Branded Content:
• Libresse/Bodyform/ Essity

Best Idea for a Purpose:
• PG Tips

Best Idea from an Agency Initiative:
• Stay Home Now (Out of Home - single)

Best Reactive Idea:
• PG Tips

Best Use of an Influencer or Celebrity:
• IKEA Christmas

Consistent Creative Excellence:
• Marmite & adam&eveDDB

Original Idea:
• Libresse/Bodyform
• Grenfell United

Sponsorship:
• England National Football Team

Emerging Team of the Year:
• Agency: BBC Creative
• Agency: adam&eveDDB

Best Reactive Idea:
• ITV

Creativity in Lockdown:
• Born Free Foundation

Covid-19 Pro Bono Campaigns:
• Agency: St. Luke's Communications