Venue
TBA
TBA, TBA

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Organizer Haymarket Media
Submission deadline 5 Mar 2020 5:00pm EST (almost 2 years ago)
Region EMEA
Details

The Campaign Tech Awards - the marketing, advertising and media industries’ celebration of groundbreaking work driven by technology - is back for 2020.

The awards champion outstanding work by companies and individuals working in brands, ad agencies, media agencies and media owners, as well as the most exciting tech startups and disruptors in the industry today. Importantly, they recognise the fruits of innovation that comes from collaboration between advertising professionals and the tech community.

This year’s awards introduces four new categories, while the breakthrough tech as part of a campaign category has been expanded to capture the outstanding work that is done within five marketing sectors.

Meanwhile, the headline awards - agency of the year and tech company of the year - will no longer be open for entry. Instead, these awards will now be nominated and determined by the Tech Awards’ esteemed panel of judges of specialists and digital leaders from across the marketing and tech industries.

2020 Awards Categories

THE INNOVATION:
• Breakthrough Tech as Part of a Campaign - NEW
• Best Innovative App
• Best use of Experiential Tech

THE TECH:
• Best use of Experimental Tech
• Tech for Good
• Best use of Tech in Connected Home - NEW
• Best use of Tech in CRM - NEW
• Best use of AI

THE USER:
• Best use of Creative Personalisation
• Best Audience Engagement
• Best use of Data/Insight

MEDIA:
• Location-based or Proximity Marketing Campaign of the Year
• Most Effective use of Programmatic Media
• Integrated Campaign of the Year
• Best use of Tech in OOH

START-UP:
• Startup of the Year - NEW
• Best Campaign of the Year by a Startup - NEW

PEOPLE:
• One to Watch
• Tech Pioneer of the Year

BEST OF THE BEST:
• Agency of the Year - Judges Choice
• Tech Company of the Year - Judges Choice

Past winners

2019 Past Winners

THE INNOVATION:

Breakthrough Tech as Part of a Campaign - NEW
• Beringar - R/GA London with Beringar

Best Innovative App
• QIBLA - Google

Best use of Experiential Tech
• The Worlds First Alexa Powered Ad Unit - Mubaloo and Initiative with Amazon

THE TECH:

Best use of Experimental Tech
• START4LIFE Breastfeeding Friend - Wavemaker

Tech for Good
• Connected Conservation - Dimension Data & Golin

Best use of AI
• Stranger Things, EL BOT - Tangent

THE USER:

Best use of Creative Personalisation
• STUBHUB: Gift Rapper - UNIT9 & TBD

Best Audience Engagement
• EE: 4GEE Style Scanner - POKE

Best use of Data/Insight
• Data Beats - Publicis Sapient

MEDIA:

Location-based or Proximity Marketing Campaign of the Year
• Van-Based Marketing - Merkle | Periscopix
• AJ Lynx Drop - TMW Unlimited

Most Effective use of Programmatic Media
• British Gas: Homecare - MediaCom
• Round Up & Donate - Sabio Mobile

Integrated Campaign of the Year
• Make Google Do It - R/GA London with Google
• Go Boldly - Threepipe

Best use of Tech in OOH
• The Power of Suggestion: British Airways January Sale 2019 - Team Horizon: Wavemaker & Ogilvy
• SKY Q Voice Control Experience - Rapport, Brothers & Sisters, Grand Visual, TPF & MediaCom

PEOPLE:
One to Watch
• Gavin Williams, CEO Quander
• Cátia Oliveira, Design Director, Huge London