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Organizer Content Marketing Institute
Submission deadline 8 Mar 2021 5:00pm EST (7 months ago)
Date Awarded 1 Oct 2021 5:00pm EDT (16 days ago)
Region All
Details

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 87 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

Categories:

DISTINGUISHED AWARDS
Content Marketing Agency of the Year
Presented to two agencies, one agency with less than 100 employees, and one agency with 100+ employees.

STRATEGY

1. Best Content Marketing Launch
New product or publication that got attention, resonated with an audience, and translated into positive results that you can demonstrate. Show us what you showed off!

2. Best Content Marketing Program
You had great ideas. You planned. You created. You documented your strategy. You got results.

3. Best Content Marketing Program in Healthcare
Having a documented strategy for your content marketing is key in healthcare. How good is yours? We’d like to see.

4. Best Content Marketing Program in Financial Services
Having a documented strategy for your content marketing is key in financial services. How good is yours? We’d like to see.

5. Best Content Marketing Program in Retail
Having a documented strategy for your content marketing is key in the retail industry. How good is yours? We’d like to see.

6. Best Content Marketing Program in Manufacturing
Having a documented strategy for your content marketing is key in manufacturing. How good is yours? We’d like to see.

7. Best Content Marketing Program in Technology
Having a documented strategy for your content marketing is key in technology. How good is yours? We’d like to see.

8. Best Content Marketing Program in Travel/Tourism/ Hospitality
Having a documented strategy for your content marketing is key in travel, tourism and hospitality. How good is yours? We’d like to see.

9. Best Content Marketing Program in Education
Having a documented strategy for your content marketing is key in education. How good is yours? We’d like to see.

10. Best Multi-Year Content Marketing Program
Having a documented strategy for your content marketing is key to a multi-year program. What is your strategy behind sustaining your program over the past 12 months?

11. Best Marketing Automation in Content Marketing
Use of a marketing automation tool to deliver relevant content and nurture your leads/subscribers.

12. Highest Conversion Response from a Content Program
Your content marketing effort converted your customers to take action, and you were able to measure it all.

13. Highest Subscriber Growth
2020 showed outstanding subscriber growth through email, print, and/or social channels.

14. Most Innovative Content Distribution Strategy
You worked hard on the content and needed to get it in front of the right eyes or ears, so you developed a channel strategy to drive growth.

15. Native Advertising/Sponsored Content as part of a Content Marketing Program
The placement of paid content in a media publication as part of your overall content marketing strategy.

16. Content Marketing ROI/Measurement Program
You achieved a content marketing goal—and you proved it through a measurable ROI.

17. Best Use of Content involving Artificial Intelligence/Machine Learning
For a marketer leveraging artificial intelligence and machine learning tools/software to create and sustain smarter content programs.

18. In-Person or Virtual (Event) Content Marketing Strategy
Your outstanding one-time event or a series of in-person or virtual events run by your brand was a key part of your content marketing strategy.

19. Best Integrated Corporate Experience
Some marketers have an outstanding event. Some have an amazing digital platform. The really good ones have both. Prove it!

20. Agency/Client Content Marketing Partnership
You’ve surrounded your team with smart people who are an extension of your brand. This agency/client relationship has made you BFFs

21. Best Use of Influencer Marketing
You are leveraging influencers – industry leaders, bloggers, or others – as part of your content marketing approach.

22. Best Content Strategy
The setup and approach is what allowed your content project to be discoverable, reusable, reconfigurable and adaptable.

23. Integrated Content Marketing Program (Print/Digital Integration)
Print complements the digital, and the digital amplifies the print.

24. Best Use of Technology as Part of Content Marketing Program
Yes, strategy comes first, but technology is important. Tell us how you leveraged a tech solution that made all the difference.

25. Paid Advertising/Content Marketing Integration
Paid placement played a critical role in amplifying your content marketing program, and content marketing provided assets and data for your paid program.

26. Best B2B Branded Content Campaign
The best content-driven campaign to accomplish your specific B2B marketing objective.

27. Best B2C Branded Content Campaign
The best content-driven campaign to accomplish your specific B2C marketing objective.

DISTRIBUTION

28. Best Use of Original Research in Content Marketing
You’re collecting new data or analyzing existing data to share insights with your audience, or you’re using original research to tell high-performing, data-driven stories.

29. Best E-newsletter
Delivery of compelling content via email that gets your subscribers to open and click through to some amazing conent.

30. Best Use of Facebook for Content Marketing
The creation of consistent textual or visual content specific to one or multiple business Facebook pages or groups, as well as an engaged user base.

31. Best Use of Instagram in Content Marketing
The creation of consistent content specific to one or multiple business Instagram accounts, as well as an engaged user base.

32. Best Use of Snapchat in Content Marketing
The creation of consistent content specific to one or multiple business Snapchat accounts, as well as an engaged user base.

33. Best Use of TikTok in Content Marketing
The creation of consistent content specific to one or multiple business TikTok accounts, as well as an engaged user base.

34. Best Use of LinkedIn in Content Marketing
The creation of consistent content specific to one or multiple business LinkedIn pages, as well as an engaged user base.

35. Best Use of Twitter in Content Marketing
The creation of consistent content specific to one or multiple business Twitter accounts, as well as an engaged user base.

36. Best Use of Video in Content Marketing
The creation of consistent video content to one or multiple business accounts, as well as an engaged user base.

37. Best Use of Multichannel Social Media in Content Marketing
The creation of consistent content specific to multiple business social media accounts, as well as an engaged user base.

38. Best Corporate Blog
A consistent employee/corporate blog showcasing topics critically relevant and important to your target audience. *Must submit a minimum of three (3) blog entries.

39. Best Blog Post
This single blog entry shows how a well-written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents.

40. Best Multi-Author Blog
A consistent corporate blog, but executed by multiple internal and/or external sources/influencers. *Must submit a minimum of three (3) blog entries.

41. Best Topic-Specific Blog
This blog helped focus an audience around a subject of mutual interest to the company and its customers and audience. *Must submit a minimum of three (3) blog entries.

42. Best Podcast/Audio Series
A regular series leveraging audio, radio or a podcast service that focuses on a particular topic. *Submit either the entire podcast series, or a minimum of three (3) consecutive podcast episodes.

43. Best Use of Content Curation
You didn’t reinvent the wheel, but you used it in an effective new approach.

44. Best Content-Driven Website
Your website exudes amazing storytelling…entertaining, informative, and emotionally compelling.

45. Best Motivational Video or Video Series
This video leaves audiences inspired, and moves them to take action.

46. Best Topic-Specific Video as Part of a Content Marketing Program
A video that made an important point to a key audience…laser focused on one specific topic.

47. Best Short Form Video or Video Series as Part of a Content Marketing Program
Videos one minute or less in length.

48. Best Content Marketing Video Series
This video series delivers real substance to audiences who need it.

49. Best Use of an eBook (one or a series)
eBooks are an ideal way to do a deep dive into an important topic — and make it look good along the way.

50. Best Use of a White Paper (one or a series)
Forget boring and dense. A modern approach to a white paper can turn heads.

51. Transportation (Air/Auto/Rail/Ship) Publication
All of the elements of editorial and design come together to maximize the communication goals in this transportation industry publication.

52. Association Publication
All of the elements of editorial and design come together to maximize the communication goals in this association industry publication.

53. Technology Publication
All of the elements of editorial and design come together to maximize the communication goals in this technology industry publication.

54. Manufacturing Publication
All of the elements of editorial and design come together to maximize the communication goals in this manufacturing industry publication.

55. Financial Services Publication
All of the elements of editorial and design come together to maximize the communication goals in this financial services industry publication.

56. Government Publication
All of the elements of editorial and design come together to maximize the communication goals in this government publication.

57. Healthcare/Medical Publication
All of the elements of editorial and design come together to maximize the communication goals in this healthcare publication.

58. Hospitality/Travel Publication
All of the elements of editorial and design come together to maximize the communication goals in this hospitality and travel publication.

59. Nonprofit Publication
All of the elements of editorial and design come together to maximize the communication goals in this nonprofit publication.

60. Retail Publication
All of the elements of editorial and design come together to maximize the communication goals in this retail publication.

61. School/University Publication
All of the elements of editorial and design come together to maximize the communication goals in this education/higher ed/school publication.

62. Internal/Employee Publication
All of the elements of editorial and design come together to maximize the communication goals in this internal/employee publication.

EDITORIAL

63. Best NEW Print Publication
You built it. And then distributed in print. And it worked.

64. Best NEW Digital Publication
You built it. And they found you…online.

65. Best Print Publication
All of the elements of editorial and design come together to help you meet your audience’s needs (and your communication goals) in this print publication.

66. Best Digital Publication
All of the elements of editorial and design come together to maximize the communication goals in this online publication.

67. Best Feature Article – Print
From an engaging lead to a compelling conclusion—with lots of great content in between—this is a print article readers raved about.

68. Best Feature Article – Digital
From an engaging lead to a compelling conclusion—with lots of great content in between—this is an online article readers raved about.

69. Best Interview or Profile
You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they’ve had an intimate conversation with the subject.

70. Best Regularly Featured Column or Section
Issue after issue, this is a familiar friend readers look forward to seeing.

71. Best Series of Articles
Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.

72. Best Overall Editorial – Print
From cover to cover, the content in your publication is so compelling readers will want to absorb every word.

73. Best Overall Editorial – Digital
The content in your publication is so compelling readers will want to absorb every word.

74. Best Special Topic Issue
You engage your readers and achieve important informational goals in this issue of your publication that’s devoted to a special topic.

75. Best Annual Report
From the CEO letter to the last financial table, the content in your publication is so compelling readers and stakeholders will want to absorb every word.

76. Best Corporate Book
A corporate-sponsored print or digital book that has made a major impact on the business.

DESIGN

77. Best NEW Publication Design
Right out of the starting gate, the look and design of your new print or digital publication knocked readers’ socks off.

78. Best Publication Design
The look and design of your print or digital publication continues to knock readers’ socks off.

79. Best Cover Design
They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this cover design is a model for the business.

80. Best Feature Design
Your editor entrusted you to give a story an award-winning layout, and you’re never one to disappoint.

81. Best Infographic (one-time)
A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that.

82. Best Infographic Series
A picture is worth a thousand words, and a strategic series of pictures can educate audiences.

83. Best Use of Interactive Infographics
Interactive infographics, like quizzes, research tools and gifs can tell a story and create engagement and conversation.

84. Best Use of Illustration
You know exactly when to call on the imagination of an artist to communicate important ideas.

85. Best Use of Photography
Your use of photography that’s integral to the feature makes for a stand-out spread or cover.

86. Best Overall Design – Print
Wow. Just wow. With this magazine design, you’ve outdone yourself—and everybody else.

87. Best Overall Design – Digital
From concept to execution, from big picture to tiny details, you’ve created a publication or website that truly captivates visitors.

Past winners

2020 Winners

• Project of the Year
TURN ON – Das SATURN Magazin – Content Fleet GmbH (MediaMarktSaturn Deutschland)

• B2B Branded Content Campaign of the Year
Behind the Scenes with the Storytellers – PhotoShelter

• B2C Branded Content Campaign of the Year
Not All 99s Are Equal – 256 (Irish Life)

• Agency of the Year for agencies with less than 100 employees
Imprint

• Agency of the Year for agencies with more than 100 employees
SJR

• B2C Content Marketer of the Year
Bozoma Saint John, Luvvie Ajayi Jones, Glennon Doyle, Stacey Bendet, Founders, #ShareTheMicNow, #KeepSharingTheMic

• B2B Content Marketer of the Year
John Ville, Editorial Director, Atlassian

STRATEGY CATEGORIES

01 – Content Marketing Launch of the Year
Business Australia Launch – Business Australia

02 -Best Content Marketing Program
TURN ON – Das SATURN Magazin – Content Fleet GmbH (MediaMarktSaturn Deutschland)

03 – Best Content Marketing Program in Healthcare
Data-Driven Content Achieves Record Results – Children’s Health

04 – Best Content Marketing Program in Financial Services
TD Ameritrade Institutional Content Program – Imagination (TD Ameritrade Institutional)

05 – Best Content Marketing Program in Retail
TURN ON – Das SATURN Magazin – Content Fleet GmbH (MediaMarktSaturn Deutschland)

06 – Best Content Marketing Program in Manufacturing
MSC Best Content Marketing Program Manufacturing – Manifest

07 – Best Content Marketing Program in Technology
Salesforce ANZ blog – Mahlab (Salesforce)

08 – Best Content Marketing Program in Travel/Tourism
Leveling the Playing Field – Questus

09 – Best Content Marketing Program in Education
This is Free Thinking – Murdoch University

10 – Best Content Marketing Multi-Year Program
Coles – Medium Rare Content Agency (Coles)

11 – Best Marketing Automation in Content Marketing
UL – Automatic success for University of Limerick (University of Limerick)

12 – Highest Conversion Response from a Content Program
Virgin Money – You Do You – Edge

13 – Highest Subscriber Growth
How xiQ Increased Subscribers by 270% for i2c. Inc – xiQ, Inc.

14 – Most Innovative Content Distribution Strategy
Responsive Ad Desk: Thought Leadership at Scale – Nativo (Hewlett Packard Enterprise)

15 – Native Advertising/Sponsored Content as part of a Content Marketing Program
Your AAA Magazine and Sprint – AAA Northeast

16 – Content Marketing ROI/Measurement Program
How Santander built a content marketing machine – Brand Movers (Santander Consumer Bank Danmark)

17 – Best Use of Content involving Artificial Intelligence
Sitecore – Best Use of Content involving AI – Sitecore (Microsoft)

18 – In-Person (Event) Content Marketing Strategy
The Globus, Travel Champions Game Show – 3rdspace

19 – Best Integrated Corporate Event (in-person)/Digital Content Strategy
D&D Live 2019: The Descent – 360 Public Relations (Dungeons & Dragons / Wizards of the Coast)

20 – Agency/Client Content Marketing Partnership
C-Suite Thought Leadership Campaigns – Mindsailing (Optum)

21 – Best Use of Influencer Marketing
CONEXPO-CON/AGG 2020 – CONEXPO-CON/AGG (AEM)

22 – Best Content Strategy
All Things Hair – Green Park Content (Unilever)

23 – Integrated Content Marketing Program (Print/Digital Integration)
Coles – Medium Rare Content Agency (Coles)

24 – Best Use of Technology as Part of Content Marketing Program
NRMA Insurance – Arlo Chatbot – IAG

25 – Paid Advertising/Content Marketing Integration
CGU Insurance – ABN Rescue – IAG

DISTRIBUTION CATEGORIES

28 – Best Use of Original Research in Content Marketing
Vero shows their commitment to broker success – Edge

29 – Best Enewsletter
Aviva Ireland’s customer engagement e-newsletter – Zahra Media Group (Aviva Ireland)

30 – Best Use of Facebook in Content Marketing
NRMA Insurance – Koala – IAG

31 – Best Use of Instagram/Snapchat in Content Marketing
@Tablespoon (a General Mills-owned account) – MSP-C, a division of MSP Communications

32 – Best Use of LinkedIn in Content Marketing
EY Better Questions: Best Use of LinkedIn – 3rdspace (Ernst & Young)

34 – Best Use of Video in Content Marketing
EY Better Questions – 3rdspace (Ernst & Young)

35 – Best Use of Multichannel Social Media in Content Marketing
Keep Up With The Girls – 256 (Special Olympics)

36 – Best Corporate Blog
Malwarebytes Labs – Malwarebytes

37 – Best Blog Post
Do parental control apps differ from stalkerware? – Malwarebytes

38 – Best Multi-Author Blog
The Future of Customer Engagement and Experience – SAP Customer Experience

39 – Best Topic-Specific Blog
Carved in Blue(R) blog of TENCEL(TM) by Lenzing – Lenzing

40 – Best Podcast/Audio Series
CGU Insurance & SBS – The Few Who Do – IAG

41 – Best Use of Content Curation
It’s a Big Cloud Out There – Mahalo Digital (Presidio, Inc. + VMware)

42 – Best Content-Driven Website
ServiceNow: Workflow – Message Lab and Athletics (ServiceNow)

43 – Best Motivational Video or Video Series
It Can Wait: A Message To Live For – Hearts & Science (AT&T)

44 – Best Topic-Specific Video as Part of a Content Marketing Program
Not All 99s Are Equal – 256 (Irish Life)

45 – Best Short Form Video or Video Series as Part of a Content Marketing Program
UBS Nobel Perspectives – UBS Business Solutions AG

46 – Best Content Marketing Video Series
CDW Feds in the Field – Manifest

47 – Best Use of eBooks
Janus Henderson Investors: The Book of WOW – Janus Henderson Investors

48 – Best Use of White Papers
CDO Decoded: First Wave of Chief Digital Officers – Ceros (Egon Zehnder)

49 – Transportation (Air/Auto/Rail/Ship) Publication
Jetstar Magazine – Medium Rare Content Agency (Jetstar)

50 – Association Publication
Company Director – Medium Rare Content Agency (Australian Institute of Company Directors)

51 – Technology Publication
Kaspersky Secure Futures – Kaspersky

53 – Financial Services Publication
Prospa content program – Prospa and Mahlab – Mahlab (Prospa)

54 – Government Publication
PIONEER Magazine – So Drama! Entertainment

56 – Hospitality/Travel Publication
Jetstar Magazine – Medium Rare Content Agency (Jetstar)

57 – Nonprofit Publication
All Animals March April May 2019 – The Humane Society of the United States

58 – Retail Publication
Bunnings Magazine – Medium Rare Content Agency (Bunnings)

59 – School/University Publication
INSIGHT Magazine – The Chicago School / TCS Education System

EDITORIAL CATEGORIES

61 – Best NEW Print Publication
Holland Herald Junior (KLM) – Hearst Create (KLM Royal Dutch Airlines)

62 – Best NEW Digital Publication
ServiceNow: Workflow Quarterly – Message Lab and Athletics (ServiceNow)

63 – Best Print Publication
University of Utah Magazine – University of Utah

64 – Best Digital Publication
Work Life by Atlassian – Atlassian

65 – Best Feature Article – Print
This Little Piggy – The Humane Society of the United States

66 – Best Feature Article – Digital
Menopause – Manifest

67 – Best Interview or Profile
Southwest Magazine – Pace (Southwest)

68 – Best Regularly Featured Column or Section
Personal Best – AARP

69 – Best Series of Articles
Forecast: Change – The Weather Channel, an IBM Business

70 – Best Overall Editorial – Print
Holland Herald (inflight magazine KLM) – Hearst Create (KLM Royal Dutch Airlines)

71 – Best Overall Editorial – Digital
Paper and Packaging Board – Manifest

72 – Best Special Topic Issue
LOUDER, Shure24 Takeover – Shure, Inc.

73 – Best Annual Report
Perkins 2019 Annual Report – Perkins School for the Blind

76 – Best Publication Design
STHLM Magazine – OTW (Stockholm Chamber of Commerce)

77 – Best Cover Design
ServiceNow: Workflow (print) – Message Lab (ServiceNow)

78 – Best Feature Design
Lighthouses: A Journey – Madden Media (Traverse City Tourism)

79 – Best Infographic (one-time)
Cisco – Cryptomining Infographic – WHM Creative

80 – Best Infographic Series
Klarna Deep Dive – Make Your Mark (Klarna)

81 – Best Use of Interactive Infographics
The 2020 Definitive Guide to Audio – Ceros (Pandora)

82 – Best Use of Illustration
Ideas Unlimited – Stein IAS

83 – Best Use of Photography
George Takei, AARP Bulletin July/August 2019 – AARP

84 – Best Overall Design – Print
Spring 2019 Texas Heritage For Living Magazine – D Custom (Texas Farm Bureau Insurance Companies)

85 – Best Overall Design – Digital
UNBOUND Digital Magazine – Saybrook University / TCS Education System