Corporate Engagement Awards 2021 | Communicate Magazine | 16 July 2021 | TBA

The Corporate Engagement Awards recognises the most successful and innovative corporate partnerships and sponsorships, and the communication strategies around those collaborations.

Categories
Partnerships
• Best arts and culture programme
• Best charity, NGO or NFP programme
• Best educational programme
• Best environmental or sustainable programme
• Best pro-bono work for a charitable, social or ethical cause
• Best sports and leisure programme
• Best combined programme

Sponsorship
• Best sponsorship activity to support or develop a corporate reputation
• Best alignment of brand values through a sponsorship activity
• Best engagement of an internal audience in a sponsorship programme.
• Most effective sponsorship of a single event
• Most innovative sponsorship activity

Corporate social responsibility
• Best CSR activity/programme to support or develop a corporate reputation
• Best alignment of brand values during a CSR programme
• Best community involvement during a CSR programme
• Best engagement of an internal audience in a CSR programme.
• Best collaboration for a single event
• Most innovative collaboration
• Best foundation

Time
• Most effective one-off campaign
• Most effective long-term commitment

Communication
• Best stakeholder communications
• Best internal communications
• Best PR and external communications
• Best evaluation

Process
• Best collaborative approach
• Best execution
• Best management of a programme
• Best team effort during a programme

2020 Past Winners

Best arts and culture programme:
• Gold - Artichoke Trust and East Durham College, Guildhall School of Music & Drama
• Silver - High Tide and Lansons
• Bronze - Euston Town and MTArt Agency

Best charity, NGO or NFP programme
• Gold - Scope and Virgin Media
• Silver - Camden Town Unlimited, Camden Collective and Transport for London
• Bronze - ITV, Mind, YoungMinds and Uncommon
• Bronze - Oxfam and Unilever
• Bronze - The Prince’s Trust Million Makers Challenge

Best educational programme
• Gold - AngloAmerican
• Gold - NatWest MoneySense
• Silver - AXA XL in partnership with Encounter Edu
• Bronze - Capita, The British Army and EVERFI EdComs
• Bronze - High Speed Two (HS2) Ltd and Arc Theatre Ltd

Best environmental or sustainable programme
• Gold - HSBC and Earthwatch Europe
• Silver - Hubbub Enterprise
• Silver - WWF-UK and HSBC
• Bronze - Forest Stewardship Council (FSC) and Quiller Consultants

Best pro-bono work for a charitable, social or ethical cause
• Gold - The Humsafar Trust and Publicis Sapient
• Silver - Camden Town Unlimited and Camden Collective

Best sports and leisure programme
• Gold - UBS and SportInspired
• Silver - PEN Trust and Lord's Taverners
• Bronze - Dixons Carphone plc and Threshold Sports Ltd

Best combined programme
• Gold - Camden Town Unlimited, Camden Collective and Transport for London
• Silver - Samsung Electronics UK, University of Lancaster, the Centre for Sustainable Energy, the Department for Business, Energy and Industrial Strategy (BEIS) and My Utility Genius Commercial
• Bronze - Lloyds Banking Group, ICF Next and Mind Gym
Sponsorship

Best alignment of brand values through a sponsorship activity
• Gold - V&A and BaxterStorey
• Silver - DHL Express and Maverick Sports + Entertainment
• Bronze - Heathrow Airport Ltd and theredcard.org

Most effective sponsorship of a single event
• Gold - Aberdeen Standard Investments

Most innovative sponsorship activity
• Gold - UBS, the Skills Builder Partnership

Best CSR activity or programme to support or develop a corporate reputation
• Gold - Audible and London Academy of Music & Dramatic Art
• Silver - DigiPlex
• Bronze - AVEVA

Best alignment of brand values during a CSR programme
• Gold - O2 NSPCC Partnership
• Silver - The Proudland partnership with Poundland, Make-A-Wish, Tommy’s and Whizz-Kidz
• Bronze - WWF-UK, Sodexo and Sense

Best community involvement during a CSR programme
• Gold - SuperValu and AsIAm- Autism Friendly Towns
• Silver - Qatar Shell and Qatar Football Association, founding partners of Koora Time
• Bronze - SUEZ recycling and recovery UK and Cornwall Council

Best engagement of an internal audience in a CSR programme
• Gold - Hyperion Insurance Group and Cancer Research UK, Black Dog Institute, Plastic Oceans and InteRed
• Silver - Dixons Carphone and Threshold Sports
• Silver - Hogan Lovells and MadeVision
• Bronze - Estée Lauder Companies

Best collaboration for a single event
• Gold - Artichoke Trust and East Durham College, Guildhall School of Music & Drama
• Silver - Aurora Healthcare Communications and MSD
• Bronze - HW Fisher and Cognito

Most innovative collaboration
• Gold - Little Freddie and Enval Ltd
• Gold - Whizz-Kidz, Poundland, Make-A-Wish and Tommy's
• Silver - Oxfam and Unilever
• Bronze - Camden Town Unlimited, Camden Collective and Transport for London
• Bronze - ITV, Veg Power and adam&eveDDB

Best foundation
• Gold - Saints Foundation

Most effective one-off campaign
• Gold - Unilever and Edelman
• Silver - Hyperion Insurance Group, Cancer Research UK, Black Dog Institute, Plastic Oceans and InteRed
• Silver - O2 (Telefonica UK) and YoungMinds
• Bronze - HW Fisher and Cognito

Most effective long-term commitment
• Gold - Lifeskills created with Barclays and Hopscotch Consulting
• Gold - UBS and IntoUniversity
• Silver - NatWest MoneySense
• Bronze - London North Eastern Railway and CALM

Best stakeholder communications
• Gold - Euston Town and MTArt Agency
• Silver - Natura & Co and MerchantCantos
• Bronze - High Speed Two (HS2) Ltd

Best internal communications
• Gold - Hogan Lovells and MadeVision
• Silver - SUEZ recycling and recovery UK, Macmillan Cancer Support and adart.design
• Bronze - High Tide and Lansons
• Bronze - Vodafone UK and TMW Unlimited

Best PR and external communications
• Gold - Ford and Hill+Knowlton Strategies
• Bronze - Open Data Institute and Allegory
• Bronze - Smart Energy GB and Hill+Knowlton Strategies

Best collaborative approach
• Gold - Ubisoft UK and Alzheimer’s Research UK
• Silver - Streetwise Opera and Macquarie Group
• Bronze - Camden Town Unlimited, Camden Collective and Transport for London
• Bronze - High Tide and Lansons

Best execution
• Gold - The Humsafar Trust and Publicis Sapient
• Silver - Camden Town Unlimited, Camden Collective and Transport for London
• Bronze - Ford and Hill+Knowlton Strategies

Best management of a programme
• Gold - London North Eastern Railway and CALM
• Silver - Lifeskills created with Barclays and Hopscotch Consulting
• Bronze - DP World Yarımca

Best team effort during a programme
• Gold - Raleigh International and McCann Worldgroup UK
• Silver - Estée Lauder Companies
• Bronze - Heathrow Airport Ltd and theredcard.org

Grand prix:
• SuperValu and AsIAm- Autism Friendly Towns