Elevation Awards 2023 | B2B Marketing | Willis Tower, 233 S Wacker Dr, Chicago, IL 60606, US

The Elevation Awards celebrate the very best in B2B from across the US, those who display the greatest talent.

However far your entries make it – from shortlist, to runner up or award winner – you’ll get huge exposure, prestige, and credibility for your brand, your team and your own personal profile.

The Categories

Program Mechanics
Category 1: Best omnichannel program
Category 2: Best use of live events (digital, physical or hybrid)
Category 3: Best use of creative
Category 4: Best content marketing program
Category 5: Best use of media
Category 6: Best social media or influencer program
Category 7: Best digital experience initiative

Brand Marketing Programs
Category 8: Best thought leadership program
Category 9: Best purpose-led initative
Category 10: Best brand initiative

Growth Marketing Programs
Category 11: Best demand generation program
Category 12: Best account-based marketing program
Category 13: Best sales enablement initiative initiative
Category 14: Most commercially successful program

Audiences and objectives
Category 15: Best enterprise targeted marketing program
Category 16: Best SMB targeted marketing program
Category 17: Best channel marketing initiative
Category 18: New frontiers

Teams and practitioners
Category 19: Rising star in B2B marketing
Category 20: Best B2B marketing team
Category 21: B2B marketer of the year
Category 22: PR or communications agency of the year
Category 23: B2B marketing agency of the year

2022 Winners

Best multichannel campaign
• The closer twins for Change Wholesale, by Agent 3

Best use of direct mail
• Roundel. Story in a box for Roundel by Merkle B2B

Best use of creative
• Profit hunter: A force with nature for Embraer, by Gravity Global

Best use of digital techniques or technologies
• Profit hunter: A force with nature for Embraer, by Gravity Global

Best use of social media or influencer marketing
• Profit hunter: A force with nature for Embraer, by Gravity Global

Best use of content marketing
• DISQO foundations series by DISQO

Best use of customer insight
• Brand to drive demand: Rework work for Envoy, by The Mx Group

Best use of thought leadership
• Finastra open by default for Finastra, by Silver

Most commercially successful campaign
• Big data: Breaking down the buzz for Trelleborg Marine and Infrastructure, by Stein IAS

Best corporate decision-maker-targeted campaign
• Profit hunter: A force with nature for Embraer, by Gravity Global

Best use of account-based marketing
• Business-to-ecosystem ('B2E') for ZS Associates, by Quarry

Best brand initiative
• Profit hunter: A force with nature for Embraer, by Gravity Global

Best product launch campaign
• ShopSafe for PayPal, by Iris Worldwide

Best lead generation or nurturing campaign
• Turn data into doing for Splunk, by Just Global

Best customer engagement initiative
• Business-to-ecosystem ('B2E') for ZS Associates, by Quarry

Best channel marketing initiative
• Partner pursuits: Marketing discovery with Scout Wilder for Dell Technologies by Silver

Best employee engagement program
• Learn for your life! by Stein IAS

B2B marketing team of the year
• Freshworks Neo Platform Marketing team

B2B marketer of the year
• Sven Dellagnolo, Lexmark

B2B marketing communications agency of the year
• The Mx Group