Employer Brand Management Awards 2023 | Communicate Magazine | 19 May 2023 | TBA

The Employer Brand Management Awards programme compares and contrasts different aspects of successful employer branding, rewarding excellence and celebrating the campaigns as well as the organisations that are excelling in this field. With 20 categories to choose from, plus our ‘best in sector’, now is the time to prove that your employer brand stands out amongst your peers.

Categories

Communication
• Best alignment of the employer value proposition with corporate brand values
• Best communication of the employer brand to the external audience
• Best communication of the employer brand to the internal audience
• Best short-term or one-off employer brand campaign
• Best use of digital
• Best social media strategy
• Best integration of the employer brand in communication strategy
• Best employer brand innovation
• Best use of data

Employer Brand Positioning
• Best diversity and inclusion strategy
• Best management of the employer brand following a change of mission, positioning, or management
• Best management of the employer brand following a merger or acquisition
• Best localisation programme

Employee Journey
• Best employee experience
• Best employer brand management event
• Best brand ambassador programme
• Best alumni programme
• Best onboarding and/or reboarding programme
• Best employee wellbeing initiative
• Best ongoing commitment to employer brand management

Best Employer Brand Management by Sector
• Charity/NGO/NFP
• Education
• Energy and utilities
• Engineering and manufacturing
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceutical
• Industry and basic materials
• Mining and extractives sector
• Professional services
• Property, construction and facilities management
• Public sector
• Retail
• Technology, media and telecommunications
• Transport and logistics
• Travel, leisure and tourism

Special Recognition
• Best ongoing commitment to employer brand management
• Best creative execution of the employer brand
• Grand Prix

2022 Winners

Communication

Best alignment of the employer value proposition with corporate brand values
Gold – Grant Thornton and Tonic
Silver – Thames Water and Creed Comms
Silver – Tipico and Ph.Creative
Bronze – SAP
Highly commended – ING and Wunderman Thompson

Best communication of the employer brand to the external audience
Gold – Elysium Healthcare and WSA - The Communications Agency
Silver – New York Pizza and C2B
Silver – PwC CEE
Bronze – Sky and Symphony Talent
Bronze – Turkish Aerospace
Highly commended – Amazon and Blackbridge Communications
Highly commended – Boston Consulting Group

Best communication of the employer brand to the internal audience
Gold – EQRx and Ph.Creative
Silver – Bearing Point and Tonic
Bronze – Currys and Tonic
Bronze – Elysium Healthcare and WSA - The Communications Agency
Highly commended – Mayborn and Creed Comms
Highly commended – Mowi Poland

Best short-term or one-off employer brand campaign
Gold – Sky and Symphony Talent
Silver – Maersk and Havas People
Silver – Secret Intelligence Service (MI6) and Stafford Long & Partners
Bronze – EQRx and Ph.Creative
Bronze – Fiverr
Highly commended – Accenture and ThirtyThree
Highly commended – EY
Highly commended – NatWest and Ph.Creative

Best use of digital
Gold – Screwfix and ThirtyThree
Silver – EQRx and Ph.Creative
Bronze – Entain and Ph.Creative
Bronze – Sky and Symphony Talent
Highly commended – Leyland SDM and WeLove9am
Highly commended – Rolls Royce and AMS

Best social media strategy
Gold – Maersk and Havas People
Silver – CGI UK and LEAP create
Silver – The British Army and Tonic
Bronze – Aviva and Blackbridge Communications
Highly commended – Asda and Chatter Communications
Highly commended – Sinch and Tonic

Best integration of the employer brand in communication strategy
Gold – ING and Wunderman Thompson

Best employer brand innovation
Gold – Sky and Symphony Talent
Silver – EY
Silver – Screwfix and ThirtyThree
Bronze – BT
Bronze – EQRx and Ph.Creative
Highly commended – Hillarys and WeLove9am
Highly commended – Mars and Havas People

Best use of data
Silver – ING and Wunderman Thompson

Employer Brand Positioning

Best diversity and inclusion strategy
Gold – EQRx and Ph.Creative
Silver – EY
Bronze – Accenture and ThirtyThree
Highly commended – GSK and Tonic
Highly commended – NatWest and Ph.Creative
Highly commended – Rolls Royce and AMS

Best management of the employer brand following a change of mission, positioning, or management
Gold – Currys and Tonic

Best localisation programme
Gold – Boston Consulting Group
Bronze – Lonza and Tonic

EMPLOYEE JOURNEY
Best employee experience
Gold – EQRx and Ph.Creative
Bronze – Software AG
Highly commended – Alexander Thamm GmbH

Best employer brand management event
Gold – Keyloop
Silver – PwC CEE

Best brand ambassador programme
Gold – Thermo Fisher Scientific and Brandfizz
Bronze – Becton Dickinson and Cielo Talent Management

Best onboarding and/or reboarding programme
Gold – Boston Consulting Group
Bronze – Diligent Corporation

Best employee wellbeing initiative
Gold – Aon and McCann Synergy
Silver – Assurant
Bronze – Mayborn Group

Sector

Best employer brand management from the energy and utilities sector
Silver – South West Water and BrandPointZero
Bronze – Thames Water and Creed Comms

Best employer brand management from the engineering and manufacturing sector
Gold – Defence Equipment & Support and Stafford Long & Partners
Silver – Turkish Aerospace

Best employer brand management from the financial services sector
Gold – AXA and Havas People
Bronze – NatWest and Ph.Creative

Best employer brand management from the healthcare and pharmaceutical sector
Gold – Cygnet Health Care with Studio29, Content Marketing Pod and Podcastr
Gold – Elysium Healthcare and WSA - The Communications Agency
Silver – Achieve Together and Creed Comms

Best employer brand management from the professional services sector
Bronze – Grant Thornton and Tonic

Best employer brand management from the property, construction and facilities management sector
Gold – Hilti and Tonic
Bronze – Places for People

Best employer brand management from the technology, media and telecommunications sector
Gold – Sky and Symphony Talent
Silver – Jaguar Land Rover and Creed Comms
Bronze – SAP

Best employer brand management from the travel, tourism and leisure sector
Gold – Tipico and Ph.Creative
Silver – LNER and Creed Comms
Bronze – easyJet

Special Recognition

Best employer brand strategy during Covid-19
Gold – NatWest and Ph.Creative
Gold – Sky and Symphony Talent
Silver – AXA and ThirtyThree
Bronze – Orkla and Symphony Talent
Highly commended – AstraZeneca and Ph.Creative

Grand Accolades

Best creative execution of the employer brand
EQRx and Ph.Creative

Grand Prix
Maersk and Havas People