ESA Excellence Awards 2021 | European Sponsorship Association (ESA) | 6 November 2020 | virtual ceremony
Venue
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| Organizer | European Sponsorship Association (ESA) |
| Submission deadline |
6 Nov 2020 5:00pm UTC
(about 4 years ago)
In your time zone: Nov 6 12pm EST |
| Date Awarded |
24 Feb 2021 5:00pm UTC
(almost 4 years ago)
In your time zone: Feb 24 12pm EST |
| Region | All |
Details
This year being different from any other, we’ve changed our 2021 entry format to comprise two parts: a 250 word elevator pitch and a short presentation. We hope this will help those struggling with time and capacity to enter our ESA Awards and showcase their best work during this difficult time.
We’ve also introduced a new category for 2021: Best Ethical Response to COVID-19, a free-to-enter category designed to showcase the good work carried out by the sponsorship community during the pandemic.
2021 #ESAawards Special Categories
• Best Ethical Response to COVID-19 (this category is FREE TO ENTER)
• Rights Holder of the Year
• ESA Best of Europe
• ESA Sponsorship of the Year
2021 #ESAawards Main Categories
Sector-focused awards
• Arts and Culture Sponsorship
• Esports Sponsorship
• Media Sponsorship
• Music Sponsorship
• Purpose-led Sponsorship
• Sport Sponsorship
Discipline-focused awards
• Best Employee Engagement
• Best Newcomer
• Best Use of Branded Content
• Best Use of Digital Channels (inc Social Media)
• Best Use of Insights
• Best Use of PR
• Best Use of Talent
• Best Use of Virtual Experiences
Past winners
2020 Winners
Discipline-focused awards
Best Employee Engagement:
• Gjensidige Games
Best Newcomer (global):
• Marriott Bonvoy and Manchester United
Best Newcomer (UK & Ireland):
• An Post Irish Book Awards
Best Use of Branded Content:
• Right Guard – You can’t handle the truth
Best Use of Digital Channels:
• Electric Ireland GAA Higher Education Championships
Best Use of Hospitality:
• Vodafone Everyone In
Best Use of Insights:
• Boots brings glory to women’s football
Best Use of PR:
• Paddy Power – Save Our Shirt
Best Use of Social Media:
• Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line
Best Use of Sponsorship across Multiple Markets:
• Hyundai N – Official Safety Car of WorldSBK
Best Use of Talent:
• Cadbury FC Ambassador Programme
Game Changer (sport):
• Paddy Power – Save Our Shirt
Agency of the Year (Pan-Europe):
• WeAreFearless.
Agency of the Year (Single Nation):
• MKTG
Rights Holder of the Year:
• AEG – All Points East
ESA Best of Europe:
• Denmark – Spot:On Awards (Spot:On Club)
ESA Sponsorship of the Year*:
• An Post Irish Book Awards