India DigiPlus Awards 2021 | Times Internet | 5 January 2021 | Virtual Event

ETBrandEquity.com's India DigiPlus Awards 2021 aims to celebrate the country's best digital marketing work, innovation and talent and recognise the country's growing influence on the global digital marketing industry. The focus is on promoting inspiring, effective and creative work that help organisations worldwide tell great brand stories.

The entries for the awards can be submitted under one or more of the 36 award categories, by industry segments or type of media engaged. The categories, while reflecting the growth of digital marketing in India, aim to recognise the industry's leaders and rising stars. All the submitted entries will be judged by a panel comprising the best digital professionals in the country.

2020 Winners

Best B2B Campaign:
• Castrol India & EXPERIENCE COMMERCE SOFTWARE PRIVATE LIMITED

Best B2C Campaign:
• Coca-Cola India & Interactive Avenues - Reprise Network

Best Branded Content:
• MySchoolReviews.com & Isobar India

Product Launch/ Re- Launch Campaign:
• Alpenliebe Juzt Jelly - McCann Worldgroup & Grapes Digital

Best Use of Technology:
• Isobar in Association With Affle and Bobbi Brown

Best Digital Strategy:
• FCB Interface

Best Use of Data Analytics/ Insights:
• PharmEasy & Zapr Media Labs

Best Small Budget Digital Marketing Campaign:
• Siriti & The Wishing Factory

Best Use of Social Media:
• Star India Pvt. Ltd.

Best Use of Video:
• Suicide Prevention India Foundation & WATConsult

Best Use of Mobile:
• Maggi & Flipkart Ads

Best Use of Performance Marketing:
• Racold & WATConsult

Best Use of Integrated Marketing:
• Coca-Cola India & Interactive Avenues - Reprise Network

Best Use of Website:
• Boost India & Blink Digital

Best Use of Display:
• Asian Paints - Royale Atmos & Madison Media

Best Use of AI/ML:
• CEAT Pvt. Ltd. & Isobar India

Best Use of Content Marketing:
• LinkedIn India & Viacom18 Media Pvt. Ltd.

Best Use of Influencer Marketing:
• Siriti & The Wishing Factory

Best Use of User Generated Content:
• Tata Motors Ltd. & Rage Communications Pvt. Ltd.

Best Use of Programmatic:
• Meesho In Association With Affle

Best Use of In- App Advertising/ Gaming:
• Maggi & Flipkart Ads

Best Use of Viral Marketing:
• Discovery Communications India

Best Use of AR & VR:
• Sony Pictures India Pvt. Ltd.

Best Podcast:
• Amazon Prime Video & JioSaavn

Best Use of Search Marketing / Paid Search:
• FCB Interface

Best Media Innovation:
• National Geographic & Isobar India

BFSI:
• HDFC Life & JioSaavn

Consumer Durables:
• Racold & WATConsult

Food & Beverage:
• Barbeque Nation & Clevertize

Fashion, Beauty & Lifestyle:
• SANTOOR & ADK-FORTUNE

Media & Entertainment:
• Magnon\TBWA

Retail & E-Commerce:
• Myntra & INFIDIGIT Consultants Pvt. Ltd.

Automotive:
• Tata Motors Ltd. & Rage Communications Pvt. Ltd.

Digital Brand of the Year:
• Coca-Cola India

Digital Agency of the Year:
• Isobar Inda