Innovation SABRE Awards North America 2022 | PRovoke Media | 18 October 2021 | Virtual

We created the Innovation SABRE Awards because communications/marketing executives and their agency partners are being expected to deliver more — more channels, more content, more creativity, more measurement. Our world is so much bigger than it was a decade ago and the Innovation SABRE Awards looks to celebrate this.

The Categories

Experiential Marketing
1. Best in Live Events
2. Best in Online/Virtual Events
3. Best in Digital Promo & Activation
4. Best in Sponsorships
5. Best in Trade Shows & Awards

Earned Media
6. Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
7. Best in Digital/Print Media — Business/Trade Media (Earned)
8. Best in Digital/Print Media — Regional (Earned)
9. Best in Broadcast Media — National (Earned)
10. Best in Broadcast Media — Regional (Earned)
11. Best in Product Reviews (Earned)
12. Best Earned Media with Influencers + Communities
13. Best Persuasive Content
14. Best Content Creation for Media Sites (Earned)

Sponsored & Paid Media
15. Best Content Creation for Media Sites (Paid)
16. Best Influencer Programs + Endorsements (Paid)
17. Best Media Partnership
18. Best SEO/Content Distribution Program (Paid + Organic)
19. Best in Digital Marketing/Advertising

Social Media & Community Management
20. Best Overall Use of Social Media & Platforms
21. Best Use of Social Networks
22. Best Use of Social Video
23. Best Use of Social Photos
24. Best Use of Social Publishing / Blogs
25. Best in Crowdsourcing & Co-creating
26. Best in Real-time Engagement
27. Best in AI/Virtual Reality/Augmented Reality/Immersive Technology/NFTs
28. Best Meme/ Idea that Taps into a Cultural Moment
29. Best Use of Gamification/User-Generated Contests

Brand Content & Creativity
30. Best in Brand Narratives
31. Best in Digital Brand Platforms
32. Best in Brand Film/Video
33. Best Use of Illustrations + Photography
34. Best in Audio: Podcasts + Music
35. Best in Identity Branding
36. Best in Social Good + Public Service + Activism
37. Best in Brand Purpose

Analytics + Insights
38. Best Use of Original/Commissioned Research for PR
39. Best in Measurement, Post-Campaign Analysis
40. Best in Marketing Technology

Agency Spotlight
41. Best Agency Disruption
42. Best Agency Thought Leadership
43. Most Innovative Diversity, Equity & Inclusion Initiative
44. Best Event - Agency (Virtual or Live)
45. Best Campaign From a Black-Owned/Minority-Owned Agency (Pro Bono)

Special Campaigns
46. Public Service: Covid-19 / Pandemic
47. Public Service: Social Justice / Racial Equity / #BlackLivesMatter
48. Public Service: Other Non-profit / Charity
49. Healthcare / Pharmaceutical / Health-tech
50. Travel/Hospitality
51. Consumer
52. Fashion/Retail
53. Technology/Clean Energy/Biotech
54. Corporate Reputation/B2B/Investors
55. Employee Activism/Engagement
56. Politics/Public Affairs/Lobbying/Government

New to Market
57. Best New Company / Executive Launch
58. Best New Product / Brand Launch

Innovation Excellence
59. Innovator of the Year — Student (Pro Bono Category)
60. Innovator of the Year — Agency
61. Innovator of the Year — Brand
62. Innovator of the Year — Business Leader