Insurance Marketing & Communications Association (IMCA) Showcase Awards 2021 | Insurance Marketing & Communications Association | 1 January 2021 |

DIVISION I: EMPLOYEE CORPORATE COMMUNICATIONS
Employee Corporate Print Communication
Best of Show:
• Foremost Insurance Group – Foremost Insurance Brand Style Guide

Employer Corporate Multimedia Communication Award of Excellence:
• Orchid Insurance – 2019 Q3-Q4 Recruitment Campaign
• Risk Placement Services – Risk Factor

Employer Corporate Communications Campaign Best of Show:
• SageSure Insurance Managers – 2020 Employer Value Proposition

Award of Excellence:
•Foremost Insurance Group – Minutes with Mike
• SageSure Insurance Managers – 2019 Personas Launch

Division II: External Corporate Communications

External Corporate Print Communications Award of Excellence:
• Grinnell Mutual – 2018 Annual Report
• Grinnell Mutual – Teamwork Magazine: 2019 Quarter 4 (tie)
• UFG Insurance – 2019 Worth It Overview Folder (tie)

External Corporate Multimedia Communications Best of Show:
• UFG Insurance – 2019 S.T.O.P Group Worth It Story

Award of Excellence:
• USI Insurance Services – USI 2019 International Women’s Day Video
• IAT Insurance Group – 2019 Recruiting Roundtable (tie)
• VGM Insurance Services – Cedar Bend Humane Society Video (tie)

External Corporate Communications Campaign Best of Show:
• RC Group – 2019 COVID-19 Campaign

Award of Excellence:
• Falvey Insurance Group – Net Promoter Score® Campaign
• IAT Insurance Group – 2019 Life at IAT Campaign (tie)
• Westfield Insurance – Agency sales incentive Bermuda Trip integrated campaign (tie)
• Annual Report – Private or Publicly Traded

Award of Excellence:
• Harford Mutual Insurance – 2018 Annual Statement and Review
• Shelter Insurance – 2018 Annual Report

Media/Public Relations
Best of Show:
• VGM Insurance Services – Bid Bonds Industry Launch

Award of Excellence:
• Westfield Insurance – Media Announcement IV Bag | PR mailer - "New Life for Insurance"

External Corporate Brand/Image Advertising/Marketing Best of Show:
• Risk Placement Services – Brand Campaign

Award of Excellence:
• Falvey Insurance Group – Net Promoter Score® Campaign
• Westfield Insurance – Westfield Agribusiness FAB Product Launch

External Corporate Social Responsibility (CSR) Campaign Best of Show:
• Aviva Canada – Take Back Our Roads (tie)
• Risk Placement Services – Leap Into Giving (tie)

Award of Excellence:
• HAI Group – 2019 Resident Scholarship Program (tie)
• USI Insurance Services – USI Gives Back 2019 Corporate Social Responsibility Campaign (tie)

Division III: Marketing Communications

Print Marketing Communication - Single Piece
Award of Excellence:
• UFG Insurance – 2019 Baltic P&C Agency Trip Promotional Package
• Slice Labs – Slice Labs 2019 Marketing (tie)
• VGM Insurance Services – About Us Brochure (tie)

Print Marketing Communication - Multiple Pieces Award of Excellence:
• HealthMarkets – 2019 SureBridge DVH Agent/Consumer Product Launch

Marketing Communications Campaign Best of Show:
• Gallagher – Connecting Data to People Strategy (tie)
• Slice Labs – Slice Labs 2019 Marketing (tie)

Award of Excellence:
• Jewelers Mutual Group – Jewelers Mutual "Jewelry Obsessed Campaign" (tie)
• Sun Life Financial – Access to Care – Bright Paper and podcast (tie)

Broadcast Media Spot or Campaign Best of Show:
• Shelter Insurance – 2019 Television Campaign

Award of Excellence:
• HealthMarkets – 2019 “Back Porch FitScore” Medicare TV Commercial

Audio/Visual Communications Less Than 2 Minutes Best of Show:
• Life Happens – Life is for Living

Award of Excellence:
• Ecclesiastical Insurance – Every Building Tells a Story (tie)
• UFG Insurance – 2019 PhotoLINK Launch Video (tie)

Audio (Podcast)/Visual Communications 2 Minutes or Longer
Best of Show:
• CRC Group – Placing You First Podcast 2019

Award of Excellence:
• LISI – Carrier Calls Podcast
• LISI – Coffee with Carriers

Podcast/Webinar
Best of Show:
• Gallagher – CORE360 Insights

Award of Excellence:
• CRC Group – Placing You First Podcast 2019
• Slice Labs – Slice Labs 2019 Marketing

Carrier, Agent or Broker Publications Best of Show:
• UFG Insurance – 2019 Surety Connections Redesign

Award of Excellence:
• The Cincinnati Insurance Companies – The Cincinnatian
• Harford Mutual Insurance – Product Guide

Insurance Industry Publications Best of Show:
• Independent Agent Magazine – Independent Agent Magazine - March 2020

Award of Excellence:
• ReSource Pro – 2019 Sales and Service Balancing Act Ad

Event or Experiential Marketing Best of Show:
• Foremost Insurance Group – Hall of Fame 2019

Award of Excellence:
• Foremost Insurance Group – National Sales Meeting 2020
• LISI – BETA

Website or Portal Best of Show:
• Vertibrands - NIP Group Website

Award of Excellence:
• SageSure Insurance Managers – SageSure.com 2020 Redesign
• HealthMarkets – 2019 HealthMarkets Careers Site Redesign (tie)
• HealthMarkets – 2019 HealthMarkets Direct-to-Consumer Marketplace (tie)
• Sun Life Financial – The Benefits innovations website (tie)

Integrated Digital Marketing Campaign Best of Show:
• Gallagher – Zoos & Aquariums Campaign

Award of Excellence:
• Gallagher – Connecting Data to People Strategy
• Vertibrands – CATcoverage Programmatic Campaign

Email Marketing Campaign Best of Show:
• CRC Group – 2019 Tools & Intel Monthly Newsletter

Award of Excellence:
• Gallagher – Flood Awareness
• UFG Insurance – 2019 Baltic P&C Agency Trip Promotional Emails

Social Media Marketing Campaign Best of Show:
• Sun Life Financial – 2019 Carry the Torch Sun Life Campaign

Award of Excellence:
• Foremost Insurance Group – Ride On Motorcycle Campaign
• ReSource Pro – 2020 Business Continuity Plan Checklist

Blog - Single Post Best of Show:
• VGM Insurance Services - Lessons We’ll Take Into 2020

Award of Excellence:
• ReSource Pro – Independent Insurance Agents: Are They Going Extinct?
• CRC Group – 2019 How the Coronavirus is Impacting Insurance Markets, So Far (tie)
• Orchid Insurance – The Difference Between HO3 and HO5 - Blog Post (tie)

Blog -Series or Category Best of Show:
• Frankenmuth Insurance – Life Insurance Blog Series

Award of Excellence:
• CRC Group – 2019 Tools & Intel

Total Sales/Marketing/Branding Campaign Less Than $15,000 Best of Show:
• Frankenmuth Insurance – Disaster Planning Marketing Campaign

Award of Excellence:
• LISI – Coffee with Carriers
• Vertibrands – PAK Programs' "Great American Breweries"

Total Sales/Marketing/Branding Campaign $31,000-$50,000 Best of Show:
• Vertibrands – Brownyard "Happy Place" Campaign

Total Sales/Marketing/Branding Campaign More Than $100,000 Best of Show:
• Frankenmuth Insurance – 2019 Grand Rapids Awareness Campaign

Award of Excellence:
• Missouri Employers Mutual – Brand Refresh & Website Design

Division IV: Miscellaneous Categorie

In-House - Print Communications Best of Show:
• The Cincinnati Insurance Companies – The Cincinnatian

Award of Excellence:
• Midwest Employers Casualty – The Midwest Employers Casualty Making a Difference Booklet Series
• VGM Insurance Services – About Us Brochure

In-House - Multimedia Communications Best of Show:
• HAI Group – HAI Group Virtual Risk Management Conference Promotional Video

Award of Excellence:
• UFG Insurance – 2019 ProSeries Video Campaign
• VGM Insurance Services – Cedar Bend Humane Society Video

Most Out-Of-The-Box Idea Best of Show:
• Foremost Insurance Group – The House of Bad Choices

Award of Excellence:
• Vertibrands – PAK Programs' IRAD Interactive Map
• SageSure Insurance Managers – 2019 Liberty Mutual Direct Mail Video

Creative Development on a Shoestring Award of Excellence:
• Shelter Insurance – Agent water bottle wraps