Internal Communications And Engagement Awards 2021 | Communicate Magazine | 9 April 2021 | TBA

For many corporate communications teams, employees are one of their most important audiences. Often cited as an organisation’s most valuable assets, employees are the face of the brand and have the potential to be the most passionate of brand ambassadors. For those companies that communicate effectively with these internal stakeholders, they see benefits not only in terms of engagement, but also on the bottom line.

To recognise this, Communicate magazine is celebrating achievement in internal communications with the Internal Communications and Engagement Awards. The event highlights the impact internal communications has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce.

To celebrate excellence in internal communications, a panel of internal comms experts will assess projects and campaigns, judging them on various criteria. Categories recognise both strategic and content-based achievements in internal comms and engagement, including ’Best Ongoing Commitment to Internal Communications,’ ‘Best Intranet,’ ‘Best Internal Communications in a Crisis’ and ‘Best Innovation.’

2020 Past Winners

Best internal communications campaign:
• Gold - GVC
• Silver - BNP Paribas Leasing Solutions and Home:
• Bronze - Methods

Best ongoing commitment to internal communications:
• Gold - Irwin Mitchell
• Silver - MyCSP
• Bronze - Barnardo's

Best internal communications campaign across multiple markets:
• Gold - Hogan Lovells and MadeVision
• Silver - Coats
• Bronze - GVC

Best communication of change or business transformation:
• Silver - adi Group and Promontory
• Bronze - East Midlands Railway

Best intranet:
• Gold - Sony PlayStation Europe and Interact
• Gold - Voyage Care and Interact
• Silver - NSPCC and Interact
• Bronze - The Hyde Group

Best use of mobile or apps:
• Gold - William Hill and Sequel Group
• Silver - Jaguar Land Rover and DRPG
• Bronze - Aldi and McCann Synergy

Best use of video and animation:
• Gold - Avanti West Coast
• Gold - Royal Mail Group and Linney
• Silver - Community Integrated Care
• Bronze - Dentsply Sirona and LINGNER.COM

Best use of social media:
• Gold - Coats
• Silver - GVC
• Bronze - Royal Mail and AB Communications

Best event:
• Gold - Carlsberg UK and Allman Communications
• Gold - GVC and DRPG
• Silver - Sir Robert McAlpine
• Silver - Slido

Best internal publication: Print:
• Gold - MyCSP
• Silver - Methods
• Silver - Smart Energy GB
• Bronze - Emperor

Best internal publication: Digital:
• Gold - Nestlé Global and Sequel Group
• Silver - White & Case and Sequel Group
• Bronze - Serco and Big Button

Best innovation:
• Gold - Unilever and Edelman
• Silver - Arvato CRM Solutions UK
• Bronze - GVC

Best alignment of internal communications with external messaging:
• Gold - GVC
• Silver - Stedin and PROOF internal and employer branding
• Bronze - MyCSP

Best evaluation process of internal communications:
• Gold - Serco and Big Button
• Silver - GVC

Best use of content:
• Gold - McDonald's and blue goose
• Silver - GVC
• Bronze - NatWest Group and Sequel Group

Best use of data:
• Gold - Irwin Mitchell
• Silver - Unilever and Edelman
• Bronze - Adevinta and Home

Best engagement of brand ambassadors:
• Gold - Wiser
• Silver - Elsevier
• Bronze - Carlsberg UK and Allman Communications

Best use of storytelling:
• Gold - Metropolitan Police Service
• Silver - Volkswagen UK and Promontory
• Bronze - Direct Line Group and DRPG

Best internal communications during the Covid-19 pandemic:
• Gold - Eversheds Sutherland
• Silver - An Garda Síochána
• Silver - McDonalds and blue goose
• Bronze - Leeds Building Society

CIPR Inside internal communications team of the year:
• Gold - Office of the Public Guardian
• Silver - GVC
• Bronze - NatWest Group

CIPR Inside internal communicator of the year:
• Sinéad Meckin, Hanover Communications

Grand prix:
• Metropolitan Police Service