Internal Communications And Engagement Awards 2022 | Communicate Magazine | 4 February 2022 | TBA

For many corporate communications teams, employees are one of their most important audiences. Often cited as an organisation’s most valuable assets, employees are the face of the brand and have the potential to be the most passionate of brand ambassadors. For those companies that communicate effectively with these internal stakeholders, they see benefits not only in terms of engagement, but also on the bottom line.

To recognise this, Communicate magazine is celebrating achievement in internal communications with the Internal Communications and Engagement Awards. In its fourth year, the event highlights the impact internal communications has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce.

To celebrate excellence in internal communications, a panel of internal comms experts will assess projects and campaigns, judging them on various criteria. Categories recognise both strategic and content-based achievements in internal comms and engagement, including ’Best Ongoing Commitment to Internal Communications,’ ‘Best Intranet,’ ‘Best Internal Communications in a Crisis’ and ‘Best Innovation.’

Categories

Campaigns and communications

• Best internal communications campaign
• Best communication of change or business transformation
• Best internal communications campaign across multiple markets
• Best alignment of internal communications with external messaging
• Best internal communications in a crisis

Process
• Best use of data
• Best use of content
• Best use of storytelling
• Best engagement of brand ambassadors
• Best evaluation process of internal communications
• Best ongoing commitment to internal communications

Outputs and deliverables
• Best use of mobile or apps
• Best intranet
• Best use of audio
• Best use of social media
• Best use of video and animation
• Best event
• Best internal publication: Print
• Best internal publication: Digital
• Best innovation

Best internal communications by sector
• Charity, NGO or NFP
• Education
• Energy & utilities
• Engineering and manufacturing
• Extraction (oil, gas and mining)
• Farming and agriculture
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceuticals
• Industrial and basic materials
• Professional services
• Property, construction and facilities management
• Public
• Retail
• Sports, travel, leisure and tourism
• Technology, media and telecommunications
• Transport and logistics

Special recognition awards
• Best internal communications during the Covid-19 pandemic
• CIPR Inside Internal Communicator of the year
• CIPR Inside Business Leader of the Year
• CIPR Inside Internal Communications Team of the Year
• Grand Prix

2021 Winners

Best internal communications campaign
Gold - JTI and Ignis
Silver - Dignity and Sequel Group
Silver - Royal Boskalis Westminster
Bronze – Bupa and 313y

Best ongoing commitment to internal communications
Gold - Slater and Gordon
Gold - The Kraft Heinz Company, International
Silver - NatWest Group and McCann Synergy
Bronze - JTI and Ignis

Best internal communications campaign across multiple markets
Gold - Mondelēz International and Fresh Communication
Silver - The Kraft Heinz Company, International

Best communication of change or business transformation
Gold - Johnson Matthey and The Culture Club
Silver - Philip Morris International
Silver - SIX Financial Information and Hill+Knowlton Strategies
Bronze - de Volksbank and PROOF AGENCY

Best internal communications in a crisis
Gold - Royal Boskalis Westminster
Silver - SUEZ recycling and recovery UK

Best intranet
Gold - Citizen
Silver - FARFETCH
Bronze - Indeed and Interact

Best use of mobile or apps
Gold - Rakuten
Silver - FARFETCH

Best use of video and animation
Gold - DWP Digital
Silver - Ericsson and Harleys
Bronze - Howdens and DRPG
Bronze - Livv Housing Group

Best use of social media
Gold - NBCUniversal
Silver - Elsevier

Best event
Gold - Nursing and Midwifery Council
Silver - BT Consumer and DRPG
Bronze - Irwin Mitchell
Bronze - KPMG and Owl Live

Best internal publication: Print
Gold - Southeastern Railway and Words&Pictures
Silver - Livv Housing Group
Bronze - Karbon Homes

Best internal publication: Digital
Gold - Emperor
Silver - White & Case and Sequel Group
Bronze - de Volksbank and PROOF AGENCY

Best innovation
Gold - Royal Boskalis Westminster
Silver - NBCUniversal
Bronze - London North Eastern Railway

Best alignment of internal communications with external messaging
Gold - MyCSP
Silver - Sanne and Emperor
Bronze - Energie Beheer Nederland (EBN) and PROOF AGENCY

Best evaluation process of internal communications
Gold - Crown Worldwide Group with FathomXP and Insight Agents
Silver - West Midlands Combined Authority

Best use of content
Gold - London North Eastern Railway
Gold - Royal Boskalis Westminster
Silver - JTI and Ignis
Silver - Philip Morris International
Bronze - Deutsche Bank AG

Best engagement of brand ambassadors
Gold - FARFETCH
Silver - Wiser

Best use of data
Gold - Crown Worldwide Group with FathomXP and Insight Agents

Best use of storytelling
Gold - Ericsson and Harleys
Silver - Cadent and The Surgery Design and Digital

Best internal communications during the Covid-19 pandemic <1000 employees
Gold - West Midlands Combined Authority
Silver - Social Work England
Bronze - Axiad
Bronze - MyCSP

Best internal communications during the Covid-19 pandemic >1000 employees
Gold - British Heart Foundation
Silver - Irwin Mitchell
Silver - Practice Plus Group – Health in Justice
Bronze - Lloyds Banking Group

CIPR Inside internal communications team of the year
Gold - O2
Silver - Lloyds Banking Group
Bronze - BDO LLP

CIPR Inside internal communicator of the year
Winner - Nicola Lally, BDO LLP

Grand prix
Winner - Crown Worldwide Group with FathomXP and Insight Agents