Marketing Excellence Awards 2024 - Philippines | Lighthouse Independent Media | 26 April 2024 | TBA

The Marketing Excellence Awards, now in its 4th edition, continues to stand as the pinnacle of recognition for outstanding achievements in marketing throughout the Philippines. We take pride in honouring the gold standard of innovative and impactful campaigns that define excellence in the field.

As we embark on this journey into 2024, our Awards promises to be grander and more thrilling than ever before. With an extensive array of 43 diverse categories, we aim to spotlight the very best in marketing across all industries and sectors. From imaginative advertising to cutting-edge digital marketing, from dynamic public relations to visionary brand building, the Marketing Excellence Awards remains an occasion to applaud the marketing professionals and businesses reshaping the landscape of growth and success in the Philippines.

Award Categories
1. Excellence in Advertising
2. Excellence in AI-Powered Storytelling *NEW*
3. Excellence in Anniversary Marketing
4. Excellence in B2B Marketing
5. Excellence in Brand Awareness
6. Excellence in Brand Strategy
7. Excellence in Communications / Public Relations
8. Excellence in Consumer Insights / Market Research
9. Excellence in Content Marketing
10. Excellence in CSR / Cause Marketing*
11. Excellence in COVID-19 Related Campaigns
12. Excellence in Customer Engagement
13. Excellence in Data-Driven Marketing
14. Excellence in Data Privacy and Security Marketing *NEW*
15. Excellence in Digital Marketing
16. Excellence in eCommerce Marketing
17. Excellence in Event Marketing
18. Excellence in Experiential Marketing
19. Excellence in Gaming
20. Excellence in Influencer / KOLs Marketing
21. Excellence in Integrated Marketing
22. Excellence in Interactive Marketing / AR & VR
23. Excellence in Launch Marketing
24. Excellence in Location-Based Marketing *NEW*
25. Excellence in Marketing Innovation
26. Excellence in Marketing to a Specific Audience
27. Excellence in Media Strategy
28. Excellence in Mobile Marketing
29. Excellence in Multilingual Marketing *NEW*
30. Excellence in Omnichannel
31. Excellence in Out-of-Home Advertising
32. Excellence in Performance Marketing
33. Excellence in Public Sector / Non-Profit Marketing
34. Excellence in Relationship Marketing
35. Excellence in Retail / Shopper Marketing
36. Excellence in Search Marketing
37. Excellence in Social Media Marketing
38. Excellence in Sponsorship Activation
39. Excellence in TV / Video Advertising
40. Excellence in Urban Guerrilla Marketing *NEW*
41. Excellence in Viral Marketing
42. Marketing Leader of the Year (Talent Category)
43. Marketing Team of the Year (Talent Category)
44. Marketer of the Year (Not for Entry)

2023 Winners

Marketer of the Year
• Colgate-Palmolive

1. Excellence in Advertising
Gold: Nestlé Philippines
Brand: BEAR BRAND
Campaign: Bear Brand Hidalgo Purpose Campaign
Agency: Publicis Manila

Silver: PepsiCo – Gatorade
Brand: Gatorade No Sugar
Campaign: Water Drinks Gatorade
Agency: 180 Amsterdam

Bronze: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

2. Excellence in Anniversary Marketing
Gold: MIMS Philippines
Campaign: MIMS Philippines at 50

Silver: Station Square East Commercial (AYALA MALLS MARKET! MARKET!)
Campaign: FESTA DI CARNEVALE

Bronze: The Philippine Daily Inquirer
Campaign: Inquirer @ 37: Raising heroes, finding champions

3. Excellence in B2B Marketing
Gold: The Philippine Daily Inquirer
Campaign: INQUIRER PROJECT REBOUND 2022

Silver: Essilor
Brand: Transitions
Campaign: The Pulse: Dare to Start the Conversation on Light
Agency: SAGA

Bronze: Sandoz Philippines Corporation
Campaign: Sandoz HealthTalk Asia at MIMS Education
Agency: MIMS Philippines

4. Excellence in Brand Awareness
Gold: Epicurean Partners Exchange
Brand: Kenny Rogers Roasters
Campaign: Chimichurri Farmvocacy
Agency: Brand Worx

Silver: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

Bronze: MPT Mobility
Brand: MPT DriveHub
Campaign: #DriveYourWay
Agency: CUE Group

5. Excellence in Brand Strategy
Gold: SM Supermalls
Campaign: SM Supermalls: You’re Always Welcome Here
Agency: SVEN

Silver: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

Bronze: Nestlé Philippines
Brand: BEAR BRAND
Campaign: Bear Brand Hidalgo Purpose Campaign
Agency: Publicis Manila

6. Excellence in Communications / Public Relations
Gold: Kenvue Philippines, JNTL Consumer Health (Philippines)
Brand: Listerine
Campaign: Listerine Total Mouth Defense PR Campaign
Agency: Pulse Communications

Silver: SM Supermalls
Campaign: SM Supermalls: You’re Always Welcome Here
Agency: SVEN

Bronze: 2GO Group
2GO Travel
2GOKada Creators Cruise
Agencies: Primetime, Selrahco

7. Excellence in Consumer Insights / Market Research
Gold: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

Silver: Kenvue Philippines, JNTL Consumer Health (Philippines)
Brand: Listerine
Campaign: Listerine 24-Hour Mouth Defense
Agencies: Wunderman Thompson Philippines

Bronze: Del Monte Philippines
Brand: Del Monte Tomato Sauce
Campaign: Sauce Pa More 2022
Agency: TBWA\SMP

8. Excellence in Content Marketing
Gold: HONOR Philippines
Campaign: HONOR X9a 5G

Silver: Fonterra Brands Philippines
Brand: Anchor Dairy
Campaign: Anchor Deliciously Easy Campaign
Agency: Dentsu Creative Philippines

Bronze: McDonald’s
Campaign: McDonalds “Crave and Claim”
Agencies: OMD Philippines, Moving Walls

9. Excellence in COVID-19 Related Campaign
Gold: Kenvue Philippines, JNTL Consumer Health (Philippines)
Brand: Bactidol
Campaign: New Normal
Agency: Wunderman Thompson Philippines

Silver: Sandoz Philippines Corporation
Campaign: Sandoz HealthTalk Asia at MIMS Education
Agency: MIMS Philippines

Bronze: Nestlé Philippines
Brand: MILO
Campaign: MILO Palarong Pambahay
Agency: Ogilvy Philippines

10. Excellence in CSR / Cause Marketing
Gold: Colgate-Palmolive
Brand: Colgate
Campaign: Love All Smiles – Pride Month
Agency: VLMY&R

Silver: Sourcefit
Campaign: Leading the Carbon Footprint Revolution

Bronze: Ayalaland Metro North
Brand: Ayala Malls U.P. Town Center
Campaign: Paws & Play Year 5

11. Excellence in Customer Engagement
Gold: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

Silver: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

Bronze: SM Supermalls
Campaign: SM Supermalls: You’re Always Welcome Here
Agency: SVEN

12. Excellence in Data-Driven Marketing
Gold: OSP International
Brand: The PM PrepCast
Campaign: Conversion Optimization for OSP – A Research-driven and Data-driven Campaign for Driving Conversions
Agency: Propelrr

Silver: Bank of the Philippine Islands (BPI)
Campaign: Elevating Real-Time Contextual Marketing Using Behavioural and Transactional Data​

Bronze: L’Oreal
Brand: Kérastase
Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign
Agencies: Wavemaker Philippines, Wagawin

13. Excellence in Digital Marketing
Gold: Teleperformance Philippines
Campaign: Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN

Silver: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

Bronze: SM Supermalls
Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN

14. Excellence in eCommerce Marketing
Gold: Universal Robina Corporation Philippines
Brand: Swiss Miss Philippines
Campaign: Swiss Miss Opens up New E-Commerce Sales by Treating Filipino Gamers Good
Agencies: Spark Foundry Philippines, Digital Turbine

Silver: L’Oreal
Brand: Kérastase
Campaign: L’Oreal captures audiences with Kérastase LivingAds Mobile Campaign
Agencies: Wavemaker Philippines, Wagawin

Bronze: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

15. Excellence in Event Marketing
Gold: SM Supermalls
Campaign: SM Supermalls: SuperKids Day at SM 2022
Agency: SVEN

Silver: Central Affirmative Co.
Brand: Joel Cruz Brands
Campaign: Joel Cruz Scentsational 40
Agency: XS Multimedia

Bronze: RLC Residences
Brand: Mantawi Residences
Campaign: Mantawi Residences Frontier of Progress

16. Excellence in Experiential Marketing
Gold: HONOR Philippines
Campaign: Campaign: HONOR X9a 5G

Silver: Century Tuna Pacific Food
Brand: Century Tuna
Campaign: Saving Our Seas, Prevent Plastic Pollution
Agency: SAGA

Bronze: Villarica Pawnshop
Campaign: SURE
Agency: Silver Machine Digital Communications

17. Excellence in Gaming
Gold: SM Supermalls
Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN

Silver: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

Bronze: Unilever Philippines
Brand: Knorr
Campaign: Knorr Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills
Agencies: Mindshare Philippines, Digital Turbine

18. Excellence in Influencer / KOLs Marketing
Gold: Kenvue Philippines, JNTL Consumer Health (Philippines)
Brand: Listerine
Campaign: Listerine Total Mouth Defense KOL
Agency: Pulse Communications

Silver: RLC Residences
Brand: Mantawi Residences
Campaign: Mantawi Residences Frontier of Progress

Bronze: Fonterra Brands Philippines
Brand: Anchor Dairy
Campaign: Anchor Deliciously Easy Campaign
Agency: Dentsu Creatives Philippines

19. Excellence in Integrated Marketing
Gold: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

Silver: RLC Residences
Brand: SYNC
Campaign: Live Amazing, Live in SYNC

Bronze: Palawan Pawnshop Group
Brand: Palawan ProtekTODO
Campaign: “Sa Bawat Hala, May Paraan Pala”
Agencies: Advertising Without Borders (AWB), Zebra Delta

20. Excellence in Interactive Marketing / AR & VR
Gold: Knoxport
Brand: KFC Philippines
Campaign: Interactive Mobile Campaign Pumps Up The Party in KFC Christmas Bucket Meal Campaign
Agencies: Wavemaker Philippines, Digital Turbine

Silver: Hershey’s Philippines
Brand: Hershey’s
Campaign: Hersheyverse
Agency: Decentraland

Bronze: Nestlé Philippines
Brand: MILO
Campaign: MILO Palarong Pambahay
Agency: Ogilvy Philippines

21. Excellence in Launch Marketing
Gold: RLC Residences
Brand: Le Pont Residences
Campaign: Le Pont Residences | Bridging You To Your Best Life

Silver: NutriAsia
Brand: NOM
Campaign: Nom App 2023
Agency: Wavemaker

Bronze: PHirst
Campaign: The Home of Many Firsts
Agency: Team OnGround

22. Excellence in Marketing Innovation
Gold: Teleperformance Philippines
Campaign: Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN

Silver: Colgate-Palmolive Philippines
Campaign: Palmolive Metaverse (Palmolive Online Positivity Hub)

Bronze: Colgate-Palmolive Philippines
Brand: Palmolive Naturals
Campaign: Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Agency: SVEN

23. Excellence in Marketing to a Specific Audience
Gold: Ayalaland Metro North
Brand: Ayala Malls U.P. Town Center
Campaign: Paws & Play Year 5

Silver: SM Supermalls
Campaign: SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN

Bronze: Nestlé Philippines
Brand: MILO
Campaign: MILO Palarong Pambahay
Agency: Ogilvy Philippines

24. Excellence in Marketing Transformation
Gold: Sourcefit
Campaign: Comfortable at Home

Silver: Colgate-Palmolive Philippines
Campaign: Colgate-Palmolive Philippines’ Marketing Transformation

Bronze: Philippine Retirement Authority
Campaign: Experience Retirement in the Philippines – Social Media Campaign for 2022
Agency: CARBONDIGITAL

25. Excellence in Media Strategy
Gold: Villarica Pawnshop
Campaign: SURE
Agency: Dentsu X

Silver: Millennial Zeal Technology Corporation
Brand: OPPO
Campaign: OPPO RENO8
Agency: Carat Philippines

Bronze: MPT Mobility
Brand: MPT DriveHub
Campaign: #DriveYourWay
Agency: CUE Group

26. Excellence in Mobile Marketing
Gold: Singlife Philippines
Brand: Singlife
Campaign: Coverage for All
Agency: AdSpark

Silver: AIA Philippines
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaig
Agency: ADA Asia

Bronze: MIMS Philippines
Campaign: MIMS Mobile App

27. Excellence in Out-Of-Home Advertising
Gold: McDonald’s
Campaign: McDonald’s “Crave and Claim”
Agencies: OMD Philippines, Moving Walls

Silver: SB Finance
Campaign: zukì Mobile App Launch

Bronze: Presidential Communications Office (formerly Presidential Communications Operations Office)
Campaign: Duterte Legacy Billboards
Agency: CARBONDIGITAL

28. Excellence in Performance Marketing
Gold: Globe
Brand: Globe Broadband
Campaign: DGPON Acquisition
Agency: AdSpark

Silver: MPT Mobility
Brand: MPT DriveHub
Campaign: #DriveYourWay
Agency: CUE Group

Bronze: Eight Under Par (Pawnshop Operator)
Brand: Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Palawan Pawnshop – Pala-Paraan and Win-Win Ad Campaign
Agency: Propelrr

29. Excellence in Public Sector / Non-Profit Marketing
Gold: DOST – Technology Application and Promotion Institute
Campaign: Project SciNing – Cultivating Ingenuity, Creativity and Awareness through Experiential Learning, Innovations and Promotions

Silver: AHA! Behavioral DesignⓇ
Campaign: “Para Kay Nanay”: Redefining Influencers by Empowering Mothers as Community Advocates for Human Rights-Claiming Behaviors

Bronze: Mountain Dew
Campaign: Mountain Dew 2022
Agencies: BBDO Guerrero, SAGA

30. Excellence in Relationship Marketing
Gold: DOST – Technology Application and Promotion Institute
Campaign: Gawad Alunig x Dalumat: Empowering Science Stories through Citizen Journalism

Silver: AIA Philippines
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign
Agency: ADA Asia

Bronze: Sourcefit
Campaign: Catalysts of Change

31. Excellence in Social Media Marketing
Gold: AIA Philippines
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign
Agency: ADA Asia

Silver: Personal Collection Direct Selling
Campaign: Tuff-est Tongue Battle

Bronze: Fonterra Brands Philippines
Brand: Anlene
Campaign: Anlene ‘Move Check’ Campaign
Agency: Dentsu Creatives Philippines

32. Excellence in TV / Video Advertising
Gold: PepsiCo – Gatorade
Brand: Gatorade No Sugar
Campaign: Water Drinks Gatorade
Agency: 180 Amsterdam

Silver: Palawan Pawnshop Group
Brand: Palawan Pawnshop – Palawan Express Pera Padala
Campaign: Pala-Paraan sa Palawan
Agencies: Advertising Without Borders (AWB), Zebra Delta

Bronze: Philippine Spring Water Resources
Brand: Nature’s Spring
Campaign: A Day in the Life of a Water Vendor
Agency: CARBONDIGITAL

33. Excellence in Viral Marketing
Gold: PepsiCo – Gatorade
Brand: Gatorade No Sugar
Campaign: Water Drinks Gatorade
Agency: 180 Amsterdam

Silver: HONOR Philippines
Campaign: HONOR X9a 5G

Bronze: Fonterra Brands Philippines
Brand: Anlene
Campaign: Anlene ‘Move Check’ Campaign
Agency: Dentsu Creatives Philippines

34. Marketing Leader of the Year
Gold: HONOR Philippines
Individual: Stephen Bryan Cheng

Silver: Villarica Pawnshop
Individual: Hans Lerwyn Villarica

Bronze: The Daily Guardian Multi-Media Services
Individual: Lcid Crescent Fernandez

35. Marketing Team of the Year
Gold: HONOR Philippines
Silver: Colgate-Palmolive Philippines
Bronze: 2GO Group