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Organizer Lux Events
Submission deadline 15 Feb 2021 5:00pm GMT (8 months ago)
In your time zone: Feb 15 12pm EST
Date Awarded 17 Jun 2021 5:00pm BST (4 months ago)
In your time zone: Jun 17 12pm EDT
Region EMEA
Details

It’s time to start assembling your entries. Whatever sector you’re in, and whatever story you have to tell, there should be a category to fit. You’ll find details of them all over the pages below.

In each section you’ll also find details of what the judges will be looking for and where they’ll be awarding points. Pay particular attention to this – don’t miss anything out if it counts towards the score – and make sure you answer the question as clearly and concisely as possible.

1. DEVELOPMENT
1.1 Star School Award
1.2 Star Creative Student
1.3 Star Marketing Student
1.4 Rising Agency Star
1.5 Rising Creative Star
1.6 Rising Marketing Star

2. STRATEGIC
2.1 Brand Development
2.2 Digital Strategy
2.3 International Marketing
2.4 Integrated Marketing
2.5 Marketing Planning
2.6 Marketing in Society

3. COMMUNICATION
3.1 Advertising
3.2 Brand Experience
3.3 Design
3.4 Digital Communication
3.5 Media
3.6 PR

4. SECTOR
4.1 Financial and Professional Services
4.2 Food
4.3 Drink
4.4 Public Sector
4.5 Retail
4.6 Tourism, Leisure, Culture and Sport

5. CHAIRMAN’S AND CHAMPIONS
5.1 Chairman’s Award for First Time Entry
5.2 Chairman’s Award for Small to Medium Enterprise
5.3 Best Covid-19 Virtual Event
5.4 Best Covid-19 Marketing Plan
5.5 Champions of Diversity and Equality Award
5.6 Star Agency of the Year
5.7 Star Marketing Team of the Year
5.8 Inspirational Agency Leader of the Year
5.9 Inspirational Marketing Leader of the Year

Past winners

2020 Past Winners

DEVELOPMENT CATEGORY:

Star School Award - Tartan Texts, Linlithgow Academy
Star Creative Student - Balazs Hirth, Edinburgh College - Aye Belong
Star Marketing Student - Holly Milward, University of Stirling
Rising Agency Star - Claire Mathieson, Republic of Media
Rising Creative Star - Liah Moss, Whitespace
Rising Marketing Star - Siobhan Rieley, VisitScotland

STRATEGIC CATEGORY:

BRAND DEVELOPMENT
GOLD: Frame - Northern (Northern. Let’s Go)
SILVER: Guy & Co - Smokehead - Ian Macleod Distillers Ltd (Becoming the wild one of Islay Single Malt)
BRONZE: IndigoLeap and 39Steps - Heriot-Watt University Student Union (A New Generation of Student Union)

DIGITAL STRATEGY
GOLD: Fanbytes, Talify, Ptarmigan - ACCA (An Innovative approach to engage young audiences)
SILVER: Bright Signals - National Museums Scotland (For The Questions You Can't Answer)
BRONZE: Merkle - PPL PRS (Why Shouting The Loudest Isn’t A Bad Thing)

INTERNATIONAL MARKETING
GOLD: Brand Scotland (Hey Europe, Scotland has a message for you)
SILVER: Bright Signals - Jura Whisky (Your Passport to Jura)
BRONZE: Whitespace - Heriot-Watt University (Future Made)

INTEGRATED MARKETING – INCLUDING DIRECT MARKETING
GOLD: The Union - The Scottish Government (Cracking the healthcare recruitment crisis for Scottish Government)
SILVER: Wunderman Thompson - The Macallan (The Macallan, Make The Call)
BRONZE: LUX: The Food & Drink Agency - Love Food Hate Waste Scotland (Fighting Festive Food Waste With Panickers, Planners & Survivalists)

MARKETING PLANNING - INCLUDING RESOURCES, RESEARCH & INSIGHTS
GOLD: Wire - DC Thomson Media (Platinum - The magazine launch of the decade)
SILVER: The Leith Agency - The Scottish Government (You Cannae Drive Your Granny Like a Radge)
BRONZE: The Leith Agency - The Scottish Government (How survivors helped us tackle domestic abuse)

MARKETING IN SOCIETY - INCLUDING NOT FOR PROFIT, CHARITY & CAUSE-RELATED
GOLD: Always Be Content - Scottish Water (Your Water Your Life)
SILVER: The Leith Agency - The Scottish Government (Alerting Scotland to the evils of food waste)
BRONZE: Studio Something - Cycling Scotland (Creating safer roads for cycling in Scotland)

COMMUNICATION CATEGORY:

ADVERTISING
GOLD: The Leith Agency - The Scottish Government (You Cannae Drive Your Granny Like a Radge)
SILVER: Frame - National Trust for Scotland (For the Love of Scotland)
BRONZE: PUNK - Jura (Say Hello to Jura)

BRAND EXPERIENCE - INCLUDING SPONSORSHIP AND EVENT MARKETING
GOLD: Guy & Co & Studio Something - Innis & Gunn (Taking brand experience to new heights)
SILVER: Multiply - Kraft Heinz (Heinz Beanz Muzeum)
BRONZE: Guy & Co - Smokehead - Ian Macleod Distillers Ltd (Riding a motorbike into a whisky tasting)

DESIGN
GOLD: Studio Something - Innis & Gunn (Innis & Gunn Ampersand)
SILVER: LUX: The Food & Drink Agency - Alba Cola (Conjuring Up A Cola For Scotland)
BRONZE: StudioLR - The Independent Care Review (The Independent Care Review)

DIGITAL COMMUNICATION
GOLD: Wire - Whyte & Mackay (Shackleton Whisky - Go Off Grid)
SILVER: Bright Signals - National Museums Scotland (For The Questions You Can't Answer)
BRONZE: LUX: The Food & Drink Agency - Seafish (Seafood Week: Turning The Tide On Falling Consumption)

MEDIA
GOLD: MediaCom - Edinburgh Festival Fringe (One More Show)
SILVER: Lane Media - Border Biscuits (How Border Biscuits fired up their media strategy)
BRONZE: Republic of Media - The Scottish Government (Domestic Abuse: Exposing a Hidden Crime)

PR
GOLD: Wire - Whyte & Mackay (Shackleton Whisky - Go Off Grid)
SILVER: LUX: The Food & Drink Agency - Lidl (A chart-'shopping' tour celebrating Lidl's 100th Scottish store)
BRONZE: Clarion Communications - CalMac Ferries and Outer Hebrides Tourism (#SeaUistSoon)

SECTOR CATEGORY:

FINANCIAL AND PROFESSIONAL SERVICES
GOLD: The Gate, Republic of Media, and The Big Partnership - The Scottish Government (Credit Unions: People. Not profit.)
SILVER: StudioLR - Spentwell (Financial planning you’ll enjoy)
BRONZE: Golden Charter (Feel good, knowing it’s all sorted)

FOOD
GOLD: LUX: The Food & Drink Agency - Seafish (Seafood Week: Turning The Tide On Falling Consumption)
SILVER: Guy & Co - Border Biscuits (Igniting sales through famously flavourful positioning)
BRONZE: LUX: The Food & Drink Agency - Podberry (Growing A Brand From The Ground Up)