MENA Digital Awards 2020/2021 | Spoton | 3 October 2021 | TBA

The MENA Digital Awards (MDA) is a bespoke awards show whose purpose is promote digital innovation and media in the MENA region. It is the first awards show to honor digital efforts in the region.

The MDA is guided by international standards in the judging and award processes to ensure only the best work is recognized. Entry categories allow for all forms of technical and creative digital work from any communication discipline to be entered. Moreover, given the nature of digital, results and impact play an important role in the success of the entry and naturally solidify the validity of digital as a worthy marketing channel.

Categories
Performance
• Best Search Marketing Campaign
• Best Use of Data
• Best Performance Campaign
• Best use of Cross-platform Digital Content

Mobile
• Best Application (Mobile/Tablet)
• Best Use of Mobile
• Best Use of Mobile Commerce

Social Media
• Best Use of Social Media
A: Best Use of Social Media – Small Budget -< USD 20,000
B: Best Use of Social Media – Medium Budget USD 20,001 – USD 100,000
C: Best Use of Social Media – Big Budget > USD 100,001
• Best Use of Video
• Best Viral Campaign

Integrated
• Best Integrated Digital Campaign
• Best Integrated Media Campaign

Special
• Digital PR
• Digital Cause Marketing
• Digital Activation

Digital Assets
• Best Web Platform
• Best Online Banner
• Best Digital Point of Sales
• Best Mobile App
• Best Facebook App
• Best Game App
• Best Use of Technology

Best Use Of Digital By Sector
A: Automotive
B: Financial and Banking
C: FMCG
D: Retail
E: Travel, sport and entertainment
F: Technology/telecommunications
J: Charity, NGO or NFP
H: Healthcare
I: Media
J: Oil and Gas *NEW
K: Beauty and Personal Care *NEW

• Grand Prix
• Agency of the Year and Network of the Year
• Agency of the Year
• Network of the Year