Venue
Doltone House - Darling Island
Doltone House - Darling Island, Ground Floor/48 Pirrama Rd, Pyrmont NSW 2009, Australia

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Organizer Mumbrella
Submission deadline 19 Mar 2021 5:00pm AEDT (7 months ago)
In your time zone: Mar 19 2am EDT
Date Awarded 27 May 2021 5:00pm AEST (5 months ago)
In your time zone: May 27 3am EDT
Region APAC
Details

During the challenges of 2020, the PR and communications industry held an extremely important role. Establishing a solid line of communications with consumers and stakeholders became key to an increasingly complex year. That work deserves recognition. As society becomes more used to the challenges of living with COVID-19, it has provided us with the opportunity to reflect on the achievements of the people and businesses in the PR and communications industry with the 2021 Mumbrella CommsCon Awards. If your agency or in-house team has individuals or work that deserve wider recognition, make sure you enter them this year.

2021 Award Categories:

CAMPAIGN CATEGORIES
• Best Social Media or Digitally-led Campaign
• Best B2C Campaign
• Best B2B Campaign
• Best Campaign with a Small Budget
• Best Use of Owned Media
• PR-led Content Creation
• Best Internal Communications or Change Management
• Launch or Relaunch Campaign of the Year
• Best Government Relations Campaign
• Best Government Sponsored Campaign
• Best Use of Technology in a Campaign
• Best PR-led Brand Partnership Campaign
• Corporate Social Responsibility
• Pro Bono Campaign of the Year
• Best Influencer Strategy
• Best Use of Research And Insights

PEOPLE CATEGORIES
• Best New PR Talent of the Year
• PR Professional of the Year
• PR Leader of the Year

BUSINESS CATEGORIES
• Best COVID-19 Response
• Best PR Employer
• Best PR Team of the Year - In-house
• PR Agency of the Year - Boutique/Small
• PR Agency of the Year - Midsize
• PR Agency of the Year - Large

Past winners

2020 Past Winners

Best Social Media or Digitally-led Campaign
WINNER: Streets #Coolest100 – Mango Communications with DDB Sydney and PHD Sydney for Streets Ice Cream

Best Influencer Strategy
WINNER: Motley Squad – Herd MSL with Hug Media for Lenovo

PR-led Event or Activation of the Year
WINNER: scUber – Herd MSL with Publicis Worldwide Queensland and Uber for Tourism and Events Queensland

Best Internal Communications or Change Management
WINNER: Creatures Of The Workplace – MiniSumo for PwC

Best Investor or Community Relations Campaign
WINNER: Next Science IPO and ASX Listing – Sefiani Communications for NextScience

Best Government Relations Campaign
WINNER: Stop Elder Financial Abuse – Bauer Media

Best Government Sponsored Campaign
WINNER: Yarra Waste Revolution – Ellis Jones for Yarra City Council

Best Government Sponsored Campaign
WINNER: Yarra Waste Revolution – Ellis Jones for Yarra City Council

Best Use of Technology in a Campaign
WINNER: #staywarm with Heattech: Thermie Activation – 1000heads for UNIQLO

Best PR-led Brand Partnership Campaign
WINNER: scUber – Herd MSL with Publicis Worldwide Queensland and Uber for Tourism and Events Queensland

Corporate Social Responsibility
WINNER: Not Business as Usual – Sling & Stone for Future Super

Pro Bono Campaign of the Year
WINNER: A Cup of Hope – SenateSHJ with Missing Persons Advocacy Network (MPAN)

Best Campaign with a Small Budget
WINNER: The Mitey Battle – Thinkerbell for Bega Foods

Launch or Relaunch Campaign of the Year
WINNER: Lullaby Service – Eleven for mycar

Best Use of Owned Media
WINNER: The Ultimate Intern – CampaignLab for OPPO ANZ

PR-led Content Creation
WINNER: The Mitey Battle – Thinkerbell for Bega Foods

Best B2B Campaign
WINNER: Time For A Pay Check? – CampaignLab for Ascender HCM

Best B2C Campaign
WINNER: VB Tea – Carlton & United Breweries with Clemenger PR, Clemenger BBDO and CUBHouse for Victoria Bitter

Social Media Community Manager of the Year
WINNER: Rachael White – RACQ

Best New PR Talent of the Year
WINNER: Mike Swain – Red Havas

PR Professional of the Year – In-house
WINNER: Rhiannon Frater – Domino’s Pizza Enterprises Limited

PR Professional of the Year – Agency
WINNER: Symon Madry – Red Havas

PR Leader of the Year
WINNER: Gemma Hudson – WE Communications

Best PR Team of the Year – In-house
WINNER: Menulog

Best PR Employer
WINNER: WE Communications

PR Agency of the Year - Boutique or Small
WINNER: We Are Different

PR Agency of the Year - Midsize
WINNER: Poem

PR Agency of the Year - Large
WINNER: Eleven