Venue
Four Seasons Hotel Sydney
Four Seasons Hotel Sydney, 199 George St, Sydney NSW 2000, Australia

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Organizer Mumbrella
Submission deadline 25 Feb 2022 5:00pm AEDT (in about 1 month)
In your time zone: Feb 25 1am EST
Date Awarded 19 May 2022 5:00pm AEST (in 4 months)
In your time zone: May 19 3am EDT
Region APAC
Details

The PR and communications industry is arguably more important than ever, responding to and rising beyond the formidable challenges of the last twelve months. The COVID-19 era has presented test after unprecedented test, and those behind the works that have engaged consumers and stakeholders have endured, and deserve to be recognised.

The 2022 Mumbrella CommsCon Awards are your opportunity to reflect on the year’s achievements and celebrate the individuals, agencies and teams that helped deliver successful connections during a complex time. Get your work acknowledged at a gala event with the industry’s brightest stars.

Award Categories

Campaign Categories
• Best Social Media or Digitally-led Campaign
• Best B2C Campaign
• Best B2B Campaign
• Best Campaign with a Small Budget
• Best Use of Owned Media
• PR-led Content Creation
• Best Internal Communications or Change Management
• Launch or Relaunch Campaign of the Year
• Best Government Sponsored Campaign
• Best PR-led Brand Partnership Campaign
• Corporate Social Responsibility
• Pro Bono Campaign of the Year
• Best Influencer Strategy
• Best Use of Research And Insights

People Categories
• Best New PR Talent of the Year
• PR Professional of the Year
• PR Leader of the Year

Business Categories
• Best Sustained COVID-19 Initiative
• Best PR Employer
• Best PR Team of the Year - In-house
• PR Agency of the Year - Boutique/Small
• PR Agency of the Year - Midsize
• PR Agency of the Year - Large

Past winners

2021 Winners

Best Social Media or Digitally-led Campaign
• PLAY NZ - Eleven / TBWA for Tourism New Zealand

Best B2C Campaign
• Where The Bloody Hell Am I? - We Are Different with Not Bad, Pretty Good for GME Australia

Best B2B Campaign
• Adobe CQ - WE Communications for Adobe

Best Campaign with a Small Budget
• The Bestest Virtual Birthday Party - InsideOut Public Relations for Best&Less

Best COVID-19 Response
• Woolworths Group

Best Use of Owned Media
• Teaming for Turtles - Microsoft Australia with CSIRO, Aak Puul Ngantam (APN) Cape York and the National Environmental Science Program (NESP)

PR-led Content Creation
• Where The Bloody Hell Am I? - We Are Different with Not Bad, Pretty Good for GME Australia

Best Internal Communications or Change Management
• What's Your Thing? Building the ING Brand From the Inside Out - ING Australia with Lash Creative and This Space

Launch or Relaunch Campaign of the Year
• Donation Dollar - Herd MSL with Saatchi & Saatchi Melbourne for The Royal Australian Mint

Best Government Relations Campaign
• Battleplan for Queensland Local Communities - Local Government Association of Queensland

Best Government Sponsored Campaign
• NSW Government COVID-19 Citizen Campaign - NSW Department of Customer Service with NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS

Best Use of Technology in a Campaign
• The Purple Hive Project - Thinkerbell for Bega / B-Honey

Best PR-led Brand Partnership Campaign
• Let's Melbourne Again - Clemenger PR with Clemenger BBDO Melbourne, PHD, OMD

Corporate Social Responsibility
• The Purple Hive Project - Thinkerbell for Bega / B-Honey

Pro Bono Campaign of the Year
• “About a Boy” - Reputation Reclaim for Quaden Bayles and Triumph Over Trolls - Sefiani and K&L Gates for the Bayles family

Best Influencer Strategy
• Start The Year Right - GROUND Agency for Tinder

Best Use of Research and Insights
• Lung Cancer Search & Rescue - LIFE Agency, an opr Company with AstraZeneca Australia for Lung Foundation Australia

Best New PR Talent of the Year
• Maisie Callcott - SOCIETY

PR Professional of the Year
• Mihika Gujral - Archetype

PR Leader of the Year
• Jen Sharpe - Think HQ

Best PR Employer
• Adhesive

Best PR Team of the Year - In-house
• Woolworths Group

PR Agency of the Year - Boutique/Small
• We Are Different

PR Agency of the Year - Midsize
• Poem

PR Agency of the Year - Large
• Eleven