Prime Awards 2023 | Australian Doctor Group | 9 June 2023 | Sofitel Sydney Wentworth, Sofitel Sydney Wentworth 61, 101 Phillip St, Sydney NSW 2000, Australia

The PRIME Awards returns in 2023 to continue to recognise and celebrate excellence across 19 categories within healthcare communications and the Australian pharmaceutical and life sciences industry.
The PRIME Awards provides an opportunity to reflect on the continuous hard work and achievements over the last 18 months.

As always, PRIME looks to share the successes across the industry and recognise brilliant, fresh thinking and show stopping results.

Categories
1. Sustained Excellence
2. Best Public Health Initiative
3. Excellence in Patient or Customer Support
4. Excellence in Education
5. Corporate Social Responsibility Award
6. Best PR Campaign – Awareness and Advocacy
7. Best PR Campaign – Commercial and Corporate
8. Creativity in Communication – Consumer
9. Creativity in Communication – Hcp
10. Best Use of Data or Insights
11. Marketing Innovation Award
12. Launch of the Year
13. Marketing Campaign of the Year
14. Best in-field Customer Solution - Individual
15. Best in-field Customer Solution - Team
16. Best in-field Customer Solution - Multidisciplinary Team
17. GPS' Choice: Pharma Company of the Year
18. Pharmacists' Choice: Pharma Company of the Year
19. NGO of the Year (Free to Enter)

2022 Winners

Sustained Excellence
• The Power of One – Key Pharmaceuticals

Best Public Health Initiative
• REFRAME Osteoporosis – Amgen

Excellence in Patient or Customer Support
• MyEpiPen Patient Support Progam – Viatris, Paper + Spark and DDB

Excellence in Education
• Rethink Obesity® 4FORUMS – Novo Nordisk and Ogilvy Health

Corporate Social Responsibility
• Promoting equal opportunities for rheumatologists in Australia Eli Lilly Australia

Best PR Campaign – Awareness & Advocacy
• Health experts issue public health plea to help curb our nation’s rising rates of undiagnosed heart valve disease – Edwards Lifesciences & VIVA! Communications

Best PR Campaign – Commercial & Corporate
• SPRAVATO® (esketamine hydrochloride) Launch – Janssen ANZ & WE Communications

Creativity in Communication – Consumer
• #myboobsmybusiness Mentor’s Social Campaign – Johnson & Johnson MedTech and Create by RxPx Health

Creativity in Communication – HCP
• Uncommon Connections – Sanofi Specialty Care and Alfie (Orchard Group)

Best Use of Data and Insights
• What if your cough isn’t just a cough? – AstraZeneca & Ogilvy PR, Lung Foundation Australia

Marketing Innovation
• Biogen Interactive Data Tool – Biogen & Ward6

Launch of the Year
• Zolgensma for SMA – the first gene therapy listed in Australia – Novartis

Marketing Campaign of the Year
• Dymista Breakthrough Campaign – Viatris and Saatchi & Saatchi Wellness

Sales Team of the Year
• Vanguard Primary Care – FarmaForce

Sales Representative of the Year – Specialty Care
• David Tong – Novartis

NGO of the Year
• NeuroEndocrine Cancer Australia – Arterial Education & NeuroEndocrine Cancer Australia

Medical Science Liaison
• Amit Lalwani – Sanofi

GPs Choice: Pharma Company of the Year
• AstraZeneca

Pharmacists’ Choice: Pharma Company of the Year
• Arrotex Pharmaceuticals