SABRE Awards EMEA 2021 | PRovoke | 25 January 2021 | TBA

Welcome to the SABRE Awards EMEA 2021
The SABRE Awards have always been about engagement, credibility, and relationship building. Now more than ever you need to be able to demonstrate your credentials in these areas, and the peer reviewed endorsement of your abilities that SABRE provides is increasingly critical.

Why enter the SABRE Awards?
Because the SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results, a SABRE trophy in your reception area or a SABRE logo on your marketing materials can indicate to clients that your work is well planned and executed, and delivers against objectives.

Because public relations firms today face more competition than ever, from advertising agencies and digital specialists and even management consultancies, and they need to demonstrate that they are capable of conceiving and executive campaigns that are both creative and effective, cutting through the clutter and achieving measurable business impact.

Because winning programmes from the SABRE Awards competitions are automatically entered into the Global SABRE Awards designed to identify the 50 best public relations programmes in the world. The global awards will be presented at the Global PR Summit in Miami each October. And because winning SABRE Awards helps agencies earn a place in our Global Creative Index.

Because the SABRE Awards attract more entries from around the world than any other PR awards program, winning campaigns can honestly claim to have been measured against—and triumphed in competition with—the best public relations campaigns in the world.

Because SABRE Awards judges are drawn from the most senior ranks of the PR industry—both from agencies and from the client side of the business—the third-party endorsement that results from an exhaustive peer review judging process has real credibility and speaks volumes about the standard of winning work.

Because the SABRE Awards are presented at the industry’s premier gala event, they present an unparalleled opportunity to celebrate the work of your employees and provide them with the kind of morale boost that comes from beating the competition and basking in the spotlight of the entire industry.

2020 Winners

Diamond Sabre Awards
The SABRE Award for Superior Achievement in Brand-Building

The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg
The SABRE Award for Superior Achievement in Reputation Management

Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW
The SABRE Award for Superior Achievement in Research and Planning

Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct
The SABRE Award for Superior Achievement in Measurement and Evaluation

#ThisIsParenthood — WaterWipes with Golin

Geographic
Africa

#ClearThe Stigma—Jet with Joe Public United
The Balkans

Internet's Residency Exam — Reteaua de sanatate Regina Maria with McCann Worldgroup Romania, McCann PR
The Baltic

European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill+Knowlton Strategies
Benelux

Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR
DACH

Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide
Central & Eastern Europe

The Cost of Bad Mental Health — Janssen Slovakia with Seesame
France

Striking for good — SodaStream with Maarc
Iberia

Elevate Mission — Schindler with LLYC
Mediterranean

Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione
The Middle East

The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East
Nordics

Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus
Russia and the CIS

Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint
Turkey

Bonding For Life — Molfix with SUCSR
United Kingdom and Ireland (Small Budget)

Check Your Tackle — Bupa with Third City
United Kingdom and Ireland (Mid-Budget)

The Glenlivet Capsule Collection — The Glenlivet with Pangolin
United Kingdom and Ireland (Large Budget)

Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy
Multi-Country Programme

A Night At... The Louvre — Airbnb with Amplify
Global Programme

Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

Practice areas
Marketing Communications

Business-To-Business Marketing

Tudder: Tinder for Cows — Hectare Agritech with Octopus Group
Consumer Marketing (Existing Product)

Internet's Residency Exam — Reteaua de sanatate Regina Maria with McCann Worldgroup Romania, McCann PR
Consumer Marketing (New Product)

Pillow Fight Club — Premier Inn with Golin
Integrated Marketing

Data Literacy Project — Qlik with Brands2Life
Corporate Reputation

Institutional Image

A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe
Employee Communications

Compensation 4.0 — PwC Switzerland with Farner Consulting AG
Employer Branding

Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W
Executive Communications

Executive Communications — Abu Dhabi National Oil Company
Capital Markets Communications

Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling
Engaging Society

Cause-Related Marketing

The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg
Community Relations

The Patients Parliament — Novartis with Narva
Corporate Social Responsibility

DO: Black — Doconomy with Hill+Knowlton Strategies RBK Communication Making Waves
Public Education

Project Theo—Cabinet Bouzar Expertises with Jin
Advocacy

Crisis Management

A not so bad year for Huawei — Huawei with BCW Spain
Issues Management

Issues Management - Just Eat — Just Eat with Headland Consultancy
Public Affairs

The Unexpendable Nine — 9 Different Healthcare Organizations with Ewing Public Relations
Media Relations

Corporate Media Relations

Tudder: Tinder for Cows — Hectare Agritech with Octopus Group
Product Media Relations (Consumer media)

Looking for love with UK media — Plenty of Fish with Tin Man
Product Media Relations (Trade Media)

AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners
Digital and Social Media

Digital Campaign

#TrackRecord — LNER with Golin
Social Media/Social Networking Campaign

Dear Condom II — RFSU AB with House of Radon
Influencer Marketing

Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising
Branded Journalism

Sony Alpha Universe 2019 — Sony with Hope&Glory
Word of Mouth

Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA
Experiential

Guerrilla Marketing

Taste of Freedom — Deliveroo with Lewis
Publicity Stunt

Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH
Special Event

Eternal Run — ASICS with Edelman UK
Sponsorship

We Create History — Adidas with Swedish Football Association and Jung Relations
Trade Show

Innovative Industries, Full of Energy — SENAAT GHC with Hanover
Specialist Audience

Marketing to Men

The Journey to Future Men — Future Men with AxiCom
Marketing to Women

The Vagina Emoji — Twitter with The Romans
Marketing to Youth

Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint
Marketing to Seniors

Korian - The Alzheimer's Tour — Korian with BCW Italy
Multicultural Marketing

New future for khanty people in Western Siberia — Lukoil with Orta Communications

Industry sectors
Consumer Goods

Automotive

The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg
Fashion & Beauty

The Invisible Look — Santander with The Romans
Food & Beverage

Coca-Cola Joined the fast — Coca-Cola Norway with Trigger
Home & Furniture

Refuse To Snooze — Eve Sleep with The Romans
Consumer Products

The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications
Consumer Services

Entertainment

Beyond the Screen — Facebook with Hope&Glory
Financial Services

The Sound of Drowning — Trygg-Hansa with BCW
Food Service

McDonald’s values maturity — McDonald's with MJCC
Retailers

A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public
Travel & Tourism

#SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH
Business-to-Business

Energy and Natural Resources

The moment of truth — Neste with Miltton, Cocoa & Vizeum
Chemicals & Industrials

Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL
Professional Service Firms

Tick Tock Till Bedtime — Indeed with Tin Man
Real Estate & Construction

Tales of the Unexpected — Canary Wharf Group with Brands2Life
Transportation & Logistics

Sky High Economics — Inmarsat Aviation with Ogilvy UK
Technology

Consumer Electronics

Huawei's Unfinished Symphony — Huawei with Red Consultancy
Technology: Hardware

#surfacethewomen — Microsoft with Kurio
Technology: Software & Services

Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard
Telecommunications

#DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia
Web-Based Business

Ballou for Ecosia - PR that plants trees — Ecosia with Ballou
Healthcare

Animal Care

Mars Petcare: Bringing four paws and a solution to the loneliness epidemic — Mars Petcare with Edelman

Consumer Health

Emma: Work Colleague of the Future — Fellowes with Virgo Health
Healthcare Providers

Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH
Medical Technology

Live Your Best Life with Type 1 — Dexcom with Allison+Partners
Pharmaceutical: RX

‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland
Non-Corporate

Associations

The Faces of Fraud — Cifas with Golin
Educational and Cultural Institutions

Writer on demand — NLB with Nucleus
Government Agencies

Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR
Not-For-Profit Organizations

Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends
Special Judges' Award

Samu the Llama is Looking for a Wife — Katica Tanya (Ladybird Farm) Adventure Park with White Elephant Digital