The Brand Disruption Awards 2022 | ET Brand Equity | 23 January 2022 | Virtual

The term ‘creative destruction’ might have an ominous ring to it, but it’s actually at the heart of the changes that we see around us. These changes are brought about by the transformative work of “disruptors”, who create a necessary inflexion point to ensure progress within their own industries and outside. Keeping this in view, The Brand Disruption Awards will recognise those individuals and organisations that made breakthrough changes in their domains. The awards will felicitate visionaries, who were inspired by the corpus of existing ideas to create a lasting impact on their contemporaries, as well as those that are yet to come, through their thoughts and actions. In other words, these trailblazers have managed to carry everyone along and change things for the better. The awards celebrates disruptive innovation across the full spectrum of traditional and non-traditional domains ranging from technology, education, healthcare, sports, fashion, banking, telecom and auto.

Categories
Industry Specific
• FMCG - Food & Beverages
• FMCG - Personal Care
• Education
• Automobile
• Media, Entertainment & OTT
• Retail & E-commerce
• Real Estate & Construction
• Healthcare (Online Medical Pharmacies/ Doctors)
• Sports
• BFSI
• Telecom, Online Payments & Card Providers (Debit & Credit Card)
• Transport & Logistics
• Consumer / Personal Apps
• Consumer Durables & Electronics
• Online Gaming / Gaming Apps

Campaign Specific
• Disruptive CSR Campaign
• Disruptive Campaign During COVID-19 Crisis
• Disruptive Customer Experience / Customer Centric Campaign
• Disruptive Small Budget Campaign
• Disruptive Rural/Regional Campaign
• Disruptive Technology-Driven Campaign

Special Awards
• Disruption of the Year