Transform Awards Europe 2021 | Transform Magazine | 6 November 2020 | TBA

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.

Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications.

There are already examples of companies only selecting Transform awards winners to pitch for their brand development projects.

2020 Winners

Best use of a visual property:
• Urban Cordial and Jackdaw Design

Best brand architecture solution:
• BMI Group and McCann Enterprise

Best use of copy style or tone of voice:
• Tesco and 1HQ Brand Agency

Best brand experience:
• Bang & Olufsen and Publicis Sapient
• Country Road and HMKM

Best use of packaging:
• The Coca-Cola Company and Dragon Rouge

Best wayfinding or signage:
• Berkeley Group and Air Design

Best use of audio brand:
• Axel Springer and Superunion + why do birds

Best use of typography:
• The British Academy and Only

Best place or nation brand:
• Vauxhall One and Anatomy

Best external stakeholder relations during a brand development project :
• Coutts and FutureBrand

Best internal communication during a brand development project:
• Mercury Processing Services International and Start Design

Best implementation of a brand development project:
• Platfform and Clout
• Scala Radio and Thinkfarm

Best implementation of a brand development project across multiple markets:
• Carlsberg Group and Elmwood Leeds

Best creative strategy :
• Frontline AIDS and Brandpie

Best brand evolution:
• Grosvenor Group and Dragon Rouge

Best strategic or creative development of a new brand:
• Geldmaat and VBAT

Best development of a new brand within an existing brand portfolio:
• Plant Kitchen and Coley Porter Bell

Best naming strategy:
• Flawsome! and Coley Porter Bell
• Scala Radio and Thinkfarm

Best corporate rebrand following a merger or acquisition:
• Anchor Hanover and Spencer du Bois

Best brand development project to reflect changed mission, values or positioning:
• Platfform and Clout

Best brand consolidation:
• Vianeo and BrandSilver

Best rebrand of a digital property:
• The Collective and Matter Of Form

Best visual identity by a charity, NGO or not-for-profit:
• Barnsley Premier Leisure and WPA Pinfold

Best visual identity from the education sector:
• QA and Missouri Creative

Best visual identity from the energy and utilities sector :
• Petredec and Luminous

Best visual identity from the engineering and manufacturing sector:
• Lenzing Group and Siegel+Gale

Best visual identity from the financial services sector :
• Coutts and FutureBrand
• Pingit and Start Design

Best visual identity from the FMCG sector:
• Kellogg’s and Landor

Best visual identity from the food and beverage sector:
• Urban Cordial and Jackdaw Design

Best visual identity from the healthcare and pharmaceuticals sector:
• Moorfields and Spencer du Bois

Best visual identity from the industrial and basic materials sector:
• Air Liquide and Gather

Best visual identity from the lifestyle and wellbeing sector:
• Barnsley Premier Leisure and WPA Pinfold

Best visual identity from the professional services sector:
• Simmons & Simmons and SomeOne

Best visual identity from the property, construction and facilities management sector:
• Hollis and Frank, Bright & Abel
• The Argyll Club and SomeOne

Best visual identity from the public sector:
• Government Office for Science and Redhouse

Best visual identity from the retail sector:
• Hirsh London and Williams Murray Hamm

Best visual identity from the technology, media and telecommunications sector:
• Channel 4 and DixonBaxi
• ESL and Superunion

Best visual identity from the transport and logistics sector:
• Aktuel and Brand Brothers

Best visual identity from the travel, leisure and tourism sector:
• Eight and Mytton Williams

Best overall visual identity:
• Aktuel and Brand Brothers

Grand prix:
• Scala Radio and Thinkfarm