Transform Awards Europe 2024 | Transform Magazine | 13 October 2023 | TBA

The Transform Awards Europe 2024 will award excellence in rebranding and brand strategy. The awards recognise best practice in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy. More than that, the awards provide a platform for organisations to tell their stories and to discuss reputational change.

Categories

Content
• Best Use of a Visual Property
• Best Brand Architecture Solution
• Best Use of Copy Style or Tone of Voice
• Best Brand Experience
• Best Wayfinding or Signage
• Best Use of Typography
• Best Place or Nation Brand
• Best Expression of a Brand on Social Media Channels

Process
• Best External Stakeholder Relations During a Brand Development Project
• Best Internal Communications During a Brand Development Project
• Best Implementation of Brand Development Project
• Best Localisation of an International Brand

Strategy
• Best Creative Strategy
• Best Creative Strategy (Business)
• Best Creative Strategy (Consumer)
• Best Creative Strategy (Corporate)
• Best Brand Evolution
• Best Brand Evolution (Business)
• Best Brand Evolution (Consumer)
• Best Brand Evolution (Corporate)
• Best Strategic or Creative Development of a New Brand
• Best Development of a New Brand Within an Existing Brand Portfolio
• Best Naming Strategy

Type
• Best Corporate Rebrand Following a Merger or Acquisition
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
• Best Brand Consolidation
• Best Rebrand of a Digital Property

Audio
• Best Audio Brand
• Best Sonic Brand Activation
• Best Sonic Brand Evolution

Wrapped
• Best Use of Packaging

Sector
• Best Visual Identity by Sector

Special Recognition
• Brand strategist of the year​
• Creative director of the year
• Young contender of the year*

Grand Accolade
• Best Overall Visual Identity
• Grand Prix

2023 Winners

Content

Best use of a visual property
Gold – Kellogg's and Landor & Fitch
Silver – Drax and bandstand
Silver – Fedcom and Interbrand
Bronze – Carne Group and Clout
Bronze – Ocado Group and Cogs & Marvel
Bronze – Topsoe and Interbrand

Best brand architecture solution
Gold – Carne Group and Clout
Silver – Payzone and Alkamee
Bronze – KEY4EVENTS and BrandSilver

Best use of copy style or tone of voice
Gold – Digital Isle of Man and Lantern
Silver – Islamic Finance Guru and LoveGunn
Silver – Professional Writing Academy and That Thing
Bronze – Canopy and Landor & Fitch
Bronze – Rank Prize with Schwa and David Carroll & Co
Highly commended – Starbucks® EMEA Ready-To-Drink and Landor & Fitch

Best brand experience
Gold – Diageo and BRC Imagination Arts
Silver – Beefeater Gin and Missouri Creative
Silver – The National Gallery and Household
Bronze – Canal & River Trust and Red Stone
Bronze – The Swedish Armed Forces and BANG Agency.
Highly commended – Dr. Martens and Landor & Fitch

Best wayfinding or signage
Gold – MARK and f.r.a.
Silver – Museum of the Home and DNCO
Silver – Wimbledon and Maynard
Bronze – Nestlé and mReaction
Best use of audio branding
Gold – Berliner Verkehrsbetriebe (BVG) and why do birds
Silver – Aviva and why do birds
Silver – Swiss Re and why do birds
Bronze – DACIA and Sixième Son
Bronze – Zurich Gruppe Deutschland and amp
Highly commended – Haleon and MassiveMusic
Highly commended – Kathmandu and MassiveMusic

Best use of typography
Gold – Digital Isle of Man and Lantern
Silver – Norwich City Football Club and SomeOne
Silver – Paris Society Events and Be Dandy
Bronze – Facialteam and KOBU Agency
Bronze – Popcarte and Be Dandy
Highly commended – Springer Nature Group and Designhouse

Best place or nation brand
Gold – City of Iași and Namogo
Silver – Digital Isle of Man and Lantern
Bronze – Harley Street Business Improvement District and Bell

Best expression of a brand on social media channels
Gold – Kramp Groep and mReaction
Gold – MatchWornShirt and LoveGunn
Silver – Paris Society Events and Be Dandy
Bronze – Dacia and Carré Noir
Highly commended – DuPont Mobility & Materials and Bright Space

Process

Best external stakeholder relations during a brand development project
Gold – National Grid PLC and WPA Pinfold
Bronze – Canada Life and Opinium

Best internal communications during a brand development project
Gold – Clario and Brandpie
Silver – Royal Entomological Society and Threerooms

Best implementation of a brand development project
Gold – Carne Group and Clout
Silver – Vodafone Group
Bronze – Honor and WMH&I
Bronze – The Carbon Trust and Dusted
Highly commended – ABB Asea Brown Boveri Ltd and Admind Branding & Communications
Highly commended – WPP Unite and Landor & Fitch

Best localisation of an international brand
Bronze – Mars and Landor & Fitch
Highly commended – Mons Medius Europe and innerpride

Strategy

Best creative strategy
Gold – Wirepas and BANG Agency.
Silver – Brookfield and DNCO
Silver – Carne Group and Clout
Bronze – Brighton & Hove Museums and Baxter & Bailey
Bronze – ISPCC Childline and RichardsDee
Highly commended – Kramp Groep and mReaction
Highly commended – Stribe and White Bear

Best brand evolution (business)
Gold – Ankorstore and Pentagram
Gold – Rakettitiede and Ellun Kanat
Silver – Renault with Landor & Fitch, Publicis Conseil and Black Foundry
Bronze – Wirepas and BANG Agency.
Highly commended – getAbstract
Highly commended – True and Friendly Giants

Best brand evolution (consumer)
Gold – Starbucks® EMEA Ready-To-Drink and Landor & Fitch
Silver – Woods Health and The Pull Agency
Bronze – Belvoir Farm and B&B studio
Bronze – easyfundraising and That Thing
Bronze – Pepsi Lipton and Design Bridge and Partners
Highly commended – Froneri International Limited and Springetts

Best brand evolution (corporate)
Gold – Renault with Landor & Fitch, Publicis Conseil and Black Foundry
Silver – Kerry and RichardsDee
Silver – Topsoe and Interbrand
Bronze – La Poste Group and Carré Noir
Bronze – St. James’s Place and Landor & Fitch
Highly commended – Deutsche Telekom and MetaDesign
Highly commended – Sanofi and FutureBrand Paris

Best strategic or creative development of a new brand
Gold – Flavour Head and Missouri Creative
Gold – Wirepas and BANG Agency.
Silver – Rokbak and StudioLR
Bronze – Brookfield and DNCO
Bronze – Jamu Wild Water and The Collaborators
Highly commended – Viecure and Dragon Rouge

Best development of a new brand within an existing brand portfolio
Gold – Twister Ice-Cream Wall’s and 1HQ Brand Agency Netherlands
Silver – T&R Theakston Ltd and WPA Pinfold
Bronze – eDesk and Dusted
Bronze – Springer Nature Group and Designhouse
Highly commended – Dole Packaged Foods, LLC and 1HQ Brand Agency Netherlands
Highly commended – R² Factory and Pentagram

Best naming strategy (new name)
Gold – Fedcom and Interbrand
Silver – Ambio and Limber Brands
Bronze – Banque des Territoires and Vehiposte and Nomen
Bronze – Certas Energy and Nucleus
Bronze – Plucky and Start Design
Highly commended – Mahindra and Dusted
Highly commended – Maki People and Nomen

Best naming strategy (rename)
Gold – Royal Docks and DNCO
Silver – Aeria Apartments and Curious
Bronze – Refectory (formerly DejBox) and Nomen
Bronze – Renault Group and Nomen
Highly commended – kennek and Interstate Creative Partners
Highly commended – Youdge and Nomen

Best naming strategy (naming system)
Gold – Bene Bono and JoosNabhan
Silver – Caretta and innerpride

Type

Best corporate rebrand following a merger or acquisition
Gold – Adenza and Emperor
Silver – Atruvia and VIM Group
Silver – B&R a member of the ABB Group and Admind Branding & Communications
Bronze – Indigo and RichardsDee
Bronze – National Grid PLC and WPA Pinfold
Highly commended – Clario and Brandpie

Best brand development project to reflect a change of mission, values or positioning
Gold – Carne Group and Clout
Gold – GAK (The Guitar, Amp & Keyboard Centre) and The Pull Agency
Silver – Lenus and Pentagram
Bronze – Nest Bank and Dragon Rouge Warsaw
Bronze – Stribe and White Bear
Highly commended – Saga and SomeOne

Best brand consolidation
Gold – Grosvenor and Dragon Rouge
Silver – Nippon Express and WMH&I
Bronze – AM and Limber Brands
Bronze – Payzone and Alkamee

Best rebrand of a digital property
Gold – Stribe and White Bear
Silver – Zivver and BRU:D
Bronze – Cripps and Living Group
Bronze – eDesk and Dusted

Wrapped

Best use of packaging (glass)​
Silver – Kuhlmann Rum and INTO Branding
Bronze – Bacardi Ltd. and Knockout
Highly commended – PepsiCo Design & Innovation – Mirinda Vintage Special Edition

Best use of packaging (print and card)
Gold – Kellogg's and Landor & Fitch
Gold – The Flavourists and Elmwood
Silver – Starbucks® EMEA Ready-To-Drink and Landor & Fitch
Bronze – Heineken and Elmwood
Highly commended – Lipton Tea and 1HQ Brand Agency Netherlands

Best use of packaging (other)
Gold – Love Ocean and Pearlfisher
Silver – Fortnum & Mason and Design Bridge and Partners
Silver – William Grant & Sons and Knockout
Bronze – BYOMA and Pearlfisher
Bronze – Whyte & Mackay / Jura and Dragon Rouge
Highly commended – Woods Health and The Pull Agency

Sector

Best visual identity from the automotive sector
Gold – Renault with Landor & Fitch, Publicis Conseil and Black Foundry
Bronze – Mahindra and Dusted
Highly commended – Castrol and WMH&I

Best visual identity by a charity, NGO or NFP
Gold – St. Andrew's Youth Club and Dragon Rouge
Silver – Inter Care and WPA Pinfold
Silver – Tinnitus UK and Missouri Creative
Bronze – Royal Entomological Society and Threerooms
Bronze – The Carbon Trust and Dusted
Highly commended – NSPCC and Baxter & Bailey

Best visual identity from the education sector
Gold – AM and Limber Brands
Silver – Digivisio 2030 and Ellun Kanat
Silver – Kleo and Fellow Studio
Bronze – Aston University and Hybrid
Bronze – Professional Writing Academy and That Thing
Bronze – Springer Nature Group and Designhouse

Best visual identity from the energy and utilities sector
Gold – Drax and bandstand
Silver – Tokamak Energy and Bright Space
Bronze – Rainbow Rare Earths Limited and effektiv design Limited

Best visual identity from the engineering, manufacturing, industrial and basic materials sector
Gold – Topsoe and Interbrand
Silver – BGEN and Studio North
Silver – HEXONIC Sp. z o.o and Dragon Rouge Warsaw
Bronze – RS PRO and Triad

Best visual identity from the farming and agricultural sector
Silver – Kramp Groep and mReaction
Bronze – A.D. Harvey and We Launch
Highly commended – Alltech and RichardsDee

Best visual identity from the financial services sector
Gold – Wings and Pentagram
Silver – Carne Group and Clout
Silver – Islamic Finance Guru and LoveGunn
Silver – Juzdan and Pentagram
Bronze – kennek and Interstate Creative Partners
Bronze – Sileon and Essen International

Best visual identity from the FMCG sector
Gold – ADAMS Supplements and Brandfusion
Silver – Belvoir Farm and B&B studio
Silver – Mars Wrigley and Elmwood
Bronze – PepsiCo Design & Innovation – Cheetos Cheddar
Highly commended – PepsiCo Design & Innovation – Fruko Summer

Best visual identity from the food and beverage sector
Gold – Greene King and Design Bridge and Partners
Silver – Flavour Head and Missouri Creative
Silver – The Flavourists and Elmwood
Bronze – Starbucks® EMEA Ready-To-Drink and Landor & Fitch
Highly commended – Icelandic Provisions and Turner Duckworth
Highly commended – Jamu Wild Water and The Collaborators

Best visual identity from the healthcare and pharmaceutical sector
Gold – Woods Health and The Pull Agency
Silver – Haleon and Interbrand
Bronze – ACOLAD DENTAL and WIRON | Adrian Mironescu
Bronze – Her.9 and Pearlfisher
Bronze – Sanofi and FutureBrand Paris
Highly commended – Facialteam and KOBU Agency

Best visual identity from the lifestyle and wellness sector
Gold – WagWorks and Anatomy
Silver – Love Ocean and Pearlfisher
Silver – WPP Unite and Landor & Fitch
Bronze – BYOMA and Pearlfisher
Bronze – hiPets and s2dio
Highly commended – The Academy Clinic and designmc ltd

Best visual identity from the professional services sector
Gold – Rakettitiede and Ellun Kanat
Gold – SeekOut and Pentagram
Silver – Pascoe + Tew and Curious
Silver – Zivver and BRU:D
Bronze – Propellernet and Baxter & Bailey
Bronze – Setfords and Nalla

Best visual identity from the property, construction and facilities management sector
Gold – Worship Square and Greenspace
Silver – BGEN and Studio North
Bronze – Hello Student and Start Design

Best visual identity from the public sector
Gold – Network Rail and WMH&I
Silver – Târgu Mureș Local Government and Rubikom
Bronze – Brighton & Hove Museums and Baxter & Bailey
Bronze – City of Kerava and Ellun Kanat

Best visual identity from the retail sector
Gold – GAK (The Guitar, Amp & Keyboard Centre) and The Pull Agency
Silver – easyfundraising and That Thing
Silver – JB Martin and Be Dandy
Bronze – Printed.com and LoveGunn
Bronze – Very and SomeOne

Best visual identity from the sports and leisure sector
Gold – Marlow Film Studios and Saboteur
Gold – Norwich City Football Club and SomeOne
Silver – World Rugby and DesignStudio
Bronze – Fedcom and Interbrand
Bronze – FIFA and DesignStudio

Best visual identity from the technology, media and telecommunications sector
Gold – Oneflow and MultiAdaptor
Silver – Deeper Insights and Saboteur
Silver – Digital Isle of Man and Lantern
Bronze – Stribe and White Bear
Highly commended – Atech and We Launch
Highly commended – Yettel and SomeOne

Best visual identity from the transport and logistics sector
Gold – Valtir and FleishmanHillard
Silver – BlueAir Aviation and innerpride
Silver – Mahindra and Dusted
Bronze – IFS and Transport for London
Bronze – Overhaul and We Launch

Best visual identity from the travel and tourism sector
Gold – The Other House and DesignStudio
Silver – 1000Miglia and Nascent Design srl
Silver – Heidi and FutureKings
Bronze – Saga and SomeOne
Bronze – Santa's Lapland and SomeOne

Special Recognition

Brand strategist of the year​
Winner – Will Bosanko – Brandpie
Highly commended – Marcel Botton – Nomen
Highly commended – Wendy Unger-Moore – Kramp Groep

Creative director of the year
Winner – Rich Rhodes – SomeOne
Highly commended – Steve Hickson – FleishmanHillard
Highly commended – Becky King – Dragon Rouge

Young contender of the year
Winner – Emma Purnell – Mr B & Friends
Highly commended – Sammy Harpin – Baxter & Bailey
Highly commended – Aislinn McGrath – The Smart Group

Grand accolade
Best overall visual identity
Winner – Wings and Pentagram

Grand prix
Winner – Renault with Landor & Fitch, Publicis Conseil and Black Foundry