Venue
TBA

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Organizer Transform Magazine
Submission deadline 24 Jun 2022 5:00pm EDT (in 5 months)
Region Americas
Details

focus on strategy, execution, content and evaluation.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. It is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform Awards is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.

The categories

Content
• Best use of visual property
• Best brand architecture solution
• Best use of copy style or tone of voice
• Best brand experience
• Best wayfinding or signage
• Best use of audio branding
• Best use of typography
• Best place or nation brand

Process
• Best external stakeholder relations during a brand development project
• Best internal communications during a brand development project
• Best implementation of a brand development project
• Best localization of an international brand

Strategy
• Best creative strategy
• Best brand evolution
• Best strategic or creative development of a new brand
• Best development of a new brand within an existing brand portfolio
• Best naming strategy

Type
• Best corporate rebrand following a merger or acquisition
• Best brand development project to reflect change of mission, values or positioning
• Best brand consolidation
• Best rebrand of a digital property

Transform Wrapped
• Best use of packaging

Sector
• Best visual identity by sector
• Best overall visual identity
• Grand prix

Past winners

2021 Winners

Content

Best use of visual property
Gold - Hausfeld and Living Group
Silver - Truist and Interbrand
Bronze - Matter and Interbrand
Bronze - NielsenIQ and Interbrand

Best brand architecture solution
Gold - Epicor and Together Design
Silver - AmeriCorps and Brandpie
Bronze - Matrix Medical Network and Brandpie
Bronze - Publicis Sapient

Best use of copy style or tone of voice
Gold - Control Techniques and GW+Co

Best brand experience
Gold - Topgolf Entertainment Group and Rovio Entertainment
Silver - PepsiCo Design & Innovation - MTN DEW Cookbook
Bronze - Mars Retail Group and Landor & Fitch

Best use of packaging
Gold - McDonald’s and Pearlfisher
Silver - Casey's and Interbrand
Silver - SoGood Saké and Pearlfisher
Bronze - Tecate ALTA and Pearlfisher

Best wayfinding or signage
Gold - California Polytechnic State University and DLR Group
Bronze - Freson Bros. Market and Shook Kelley

Best use of audio branding
Gold - History Channel / A&E Networks and Sonic Lens
Silver - Sparkling Ice with Hawkeye and Sixième Son

Best use of typography
Gold - Connectivity Standards Alliance and Interbrand
Gold - Standard Chartered and Lippincott
Silver - Microsoft and Monigle
Bronze - Casey's and Interbrand

Process

Best internal communications during a brand development project
Gold - Hausfeld and Living Group
Silver - AmeriCorps and Brandpie

Strategy

Best creative strategy
Gold - Fifth Season and Spectacle Strategy
Gold - Purple and Landor & Fitch
Silver - McDonald’s and Pearlfisher
Bronze - AmeriCorps and Brandpie

Best brand evolution
Gold - AmeriCorps and Brandpie
Silver - Ayming and Kimpton Creative
Silver - Purple and Landor & Fitch
Bronze - Casey's and Interbrand
Bronze - Epicor and Together Design
Bronze - Standard Chartered and Lippincott

Best strategic or creative development of a new brand
Gold - SoGood Saké and Pearlfisher
Silver - Calyx and Monigle
Silver - Havas Mango and Conran Design Group
Bronze - Creo and Brandpie
Bronze - Matter and Interbrand

Best development of a new brand within an existing brand portfolio
Gold - Microsoft and Monigle
Silver - Connectivity Standards Alliance and Interbrand
Bronze - Nationwide with Coley Porter Bell and Ogilvy

Best naming strategy
Gold - Clario and Conran Design Group
Silver - Creo and Brandpie
Silver - HUM and Thackway McCord
Silver - Matter and Interbrand
Bronze - Havas Mango and Conran Design Group

Type

Best corporate rebrand following a merger or acquisition
Gold - HALO and DeSantis Breindel
Silver - Truist and Interbrand
Bronze - Bristol Myers Squibb and Siegel+Gale
Bronze - LSEG and Interbrand
Bronze - Luminis Health and Monigle

Best brand development project to reflect changed mission, values or positioning
Gold - J.M. Smucker Company and CBX
Silver - Control Techniques and GW+Co
Silver - Epicor and Together Design
Bronze - Connectivity Standards Alliance and Interbrand
Bronze - Partners and Living Group

Best brand consolidation
Gold - Casey's and Interbrand
Silver - Epicor and Together Design

Best rebrand of a digital property
Silver - Hausfeld and Living Group
Bronze - Epicor and Together Design

Sector

Best visual identity by a charity, NGO or NFP
Gold - Ocean Generation and Pearlfisher
Silver - Quest Diagnostics and Monigle
Bronze - AmeriCorps and Brandpie
Bronze - Partners and Living Group

Best visual identity from the education sector
Silver - KinderCare and Design Bridge New York

Best visual identity from the engineering and manufacturing sector
Gold - Optimas and Paragraphs LLC
Silver - Control Techniques and GW+Co
Bronze - Stratus Unlimited and Monigle

Best visual identity from the farming and agriculture sector
Gold - Fifth Season and Spectacle Strategy

Best visual identity from the financial services sector
Gold - HUM and Thackway McCord
Silver - Budgyt and The Kamelion Group
Bronze - Jackson Financial and Prophet

Best visual identity from the food and beverage sector
Gold - Captain Pabst and Design Bridge New York
Gold - SoGood Saké and Pearlfisher
Silver - PepsiCo Design & Innovation – Driftwell
Bronze - New Holland Brewing Co. and Design Bridge New York

Best visual identity from the healthcare and pharmaceuticals sector
Gold - K-Y and Design Bridge New York
Silver - Bristol Myers Squibb and Siegel+Gale
Silver - Calyx and Monigle
Bronze - Luminis Health and Monigle

Best visual identity from the industrial and basic materials sector
Gold - Creo and Brandpie
Silver - ASC Engineered Solutions and Tenet Partners
Bronze - Datacolor and BrandTuitive

Best visual identity from the lifestyle and wellness sector
Gold - Hum by Colgate and Pearlfisher
Silver - Elaluz and Pearlfisher

Best visual identity from the professional services sector
Gold - Hausfeld and Living Group
Silver - Amwins and Monigle

Best visual identity from the sports, travel, leisure and tourism sector
Silver – Hilton and Landor & Fitch

Best visual identity from the technology, media and telecommunications sector
Gold - Centrilogic and Monigle
Silver - Epicor and Together Design

Best overall visual identity
Winner - K-Y and Design Bridge New York

Grand prix
Winner - SoGood Saké and Pearlfisher