Wires Awards Global 2023 | ExchangeWire | 18 August 2023 | TBA

The Wires Global recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry.

The Wires Awards is a global awards programme accepting submissions from all companies in the digital marketing industry, including technology suppliers, marketers, media agencies, digital agencies, publishers and media owners, operating globally.

Categories
• Best New Product or Service: Buy Side
• Best New Product or Service: Sell Side
• Best Use of Data
• Best Digital Campaign
• Best Video Campaign
• Best Mobile Campaign
• Best Use of Digital Out-of-Home Technology
• Best Use of Digital Audio Technology
• Best Use of CTV Technology
• Best Customer Acquisition Strategy
• Best Use of Data & Creativity
• Best Marketing Technology Solution
• Best Gaming User Acquisition/Monetisation Tech
• Best Application of ESG
• Best Ad Ops Team
• Best Client Services Team
• Best Regional Campaign - EMEA
• Best Regional Campaign - APAC
• Best Regional Campaign - North America
• Best Regional Campaign - LATAM
• Ad Tech Rising Star
• Ad Tech Personality of the Year

2022 Winners

Ad Tech Personlity of the Year
• Sara Vincent, Managing Director, UK&IE, Index Exchange

Ad Tech Rising Star
• Ann Jack, Country Director, GroupM's Xaxis Norway**

Grand Prix
• Xaxis, Say It Now & Wavemaker: Best Use of Digital Audio Technology**

Best Digital Campaign
• Quantcast, Accor Hotels & iProspect: Accor Hotels drives $3.6 million revenue with ‘Perfect Escape’ campaign during post-pandemic travel recovery**

Best Video Campaign
• Captify, Sky & Mediacom: Sky Cinema SAS: Red Notice - Innovative video-branching technology to power an immersive experience**

Best Mobile Campaign
• Incubeta, Marks & Spencer, AppsFlyer: An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S**

Best Regional Campaign - EMEA
• Seedtag & Diageo: Breaking out the Spritz' - Belsazar Rose & Tonic makes a splash in the German Aperitif market**

Best Regional Campaign - APAC
• Digital Turbine, Carat & BWS: BWS Levels Up Alcohol Delivery Business to Legendary Heights with Gamification Campaign Powered by Digital Turbine**

Best Regional Campaign - North America
• Bidstack, Paco Rabanne Invictus & Starcom Worldwide: The Scent Of Victory**

Best Use of Data
• 59A, Goodstuff, and Samaritans: How unifying 13,383,965 unique data points from the last 20 years helped us reveal the complex signals surrounding suicide more precisely, and encourage men in rural areas at risk of suicide to seek help.**

Best Use of Data & Creativity
• Xaxis Asia Pacific & Colgate Palmolive Asia Pacific: Colgate Palmolive: Winning Hearts and Smiles through Data and Creativity Excellence**

Best Use of Digital Audio Technology
• Xaxis, Say It Now & Wavemaker: Taking Action with Voice Technology for MSC Cruises**

Best Use of CTV Technology
• Quantcast, Sky & Mediacom: Quantcast breaks through the Sky Glass ceiling to educate customers on their new TV offering**

Best Gaming User Acquisition/Monetisation Tech
• Twitch & HoYoverse (formerly miHoYo): From In-Game to On-Stream - Paimon goes LIVE on Twitch**

Best Ecommerce Customer Acquisition Strategy
• Digital Turbine, Openmind Philippines & Nestle Philippines: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share**

Best Application of ESG
• OpenX: OpenX's Path to Net-Zero

Best New Product or Service: Buy Side
• Quantcast, Virgin Money & mFUSE: A Cookieless Conversation - A Little More Action with the Quantcast Platform**
• Quantcast: Quantcast Platform drives $54mil in revenue and changes the advertising game with groundbreaking cookieless solution**

Best New Product or Service: Sell Side
• News UK: Nucleus Personalisation: Taking back control of personalisation**

Best Marketing Technology Solution
• Frameplay: Level Up Your Brand Reach with Frameplay**
• Quantcast, Virgin Money & mFUSE: Let the Cookie Crumble! AI Picks up the Pieces.**

Best Ad Ops Team
• Essence Ad Ops**

Best Client Services Team
• AlgoriX**