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Wayne Gretzky, the great hockey player, once said “I skate to where the puck is going to be, not where it has been.” It’s the same thing with identifying marketing trends: as credit union marketers you need to know what the trends are going to be, not the ones that have worked well in the past decade. Marketing is changing. And your credit union must change as well.

This session examines trends including:
• Building emotional connection creates true value
• Future CEOs will come from marketing
• Marketing audits provide strategic and tactical ideas

Participants will learn to:
• Identify top credit union marketing trends
• Understand how these trends apply to your credit union’s specific strategic goals
• Make your credit union different in the midst of changing times

Speakers

2020 Speaker

Mark Arnold
CCUE