Venue
Hilton New Orleans Riverside, USA
Hilton New Orleans Riverside, USA, 2 Poydras St, New Orleans, LA 70130, USA

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Event Date Wed Apr 15 EDT - Thu Apr 16 EDT (almost 2 years ago)
Location Hilton New Orleans Riverside, USA
2 Poydras St, New Orleans, LA 70130, USA
Region Americas
Details

12th Annual Medicare Marketing & Sales Innovation Summit 2020 - assembles health plan executives to discuss innovative marketing, communication, and sales strategies to drive product awareness, increase member enrollment and retain membership. Take this opportunity to engage with industry thought leaders and share best practices around engagement with prospective members who are "aging into" Medicare to increase market share in a highly competitive health care landscape.

Who Should Attend:
From Health Plans:

• Chief Marketing Officer
• Chief Consumer Officer
•Chief Engagement Officer
• Chief Innovation Officer
• Chief Strategy Officer
• Chief Creative Officer
• Chief Commercial Officer

Vice Presidents and Directors of:
• Health Plan Services
• Business Solutions
• Strategic Initiatives
• Marketing
• Market Development
• Market Analysis
• Consumer Engagement
• Direct-to-Consumer
• Commercial Markets
• Product Development
• Sales
• Business Development
• Retention
• Retail
• Innovation
• Communications
• Marketing Automation Services
• Digital Marketing and Experience
• Stars
• Quality
• Strategic Web Design

This Congress Also Benefits:
• CRM Solution Providers
• Market Segmentation Solution Providers
• Developers and Providers of Wellness Apps
• Communication Solution Providers
• Brokers
• Third Party Administrators (TPAs)
• Administrative Services Only (ASOs)
• Managing General Underwriters (MGUs)
• Benefit Consultants

Speakers

2020 Speakers

Denise J. Pesich
Vice President, Chief Marketing Officer, Affinity Health Plan

Niall Brennan
CEO, Health Care Cost Institute

Anthony Nguyen, MD
Senior Vice President, Population Health Management, UnitedHealthcare

Alicia Kelley
Vice President, Medicare Performance, Capital District Physicians' Health Plan (CDPHP)

Michael Spicer
Director of Product Innovation, Research, Capital District Physicians' Health Plan (CDPHP)

Diane Murdock, MBAHCM
Vice President, UnitedHealth Group Accounts, Pharmacy Market Development, Walgreen Co

Michael Penca
Senior Director, Medicare Healthcare Segment Development, Walgreen Co

Marty Reyhons
Sr. Director, Pharmacy Partnerships, UnitedHealthcare

Craig Stephens, RPh MBA
Vice President, Pharmacy Products, Network Strategy, UnitedHealthcare Government Programs

Denise J. Pesich
Vice President, Chief Marketing Officer, Affinity Health Plan

Shannon Adams
Head of Customer Experience, Retention, Cigna Medicare

Kelly Anderson
Director, Product Management, Regence Blue Cross Blue Shield

Thomas Sass
Director, Consumer Markets, Blue Cross Blue Shield of Western New York

Kurt Waltenbaugh
Founder, CEO, Carrot Health

Jana Perry
Vice President, Strategy, Growth, Health Alliance Medical Plans

Gary Stubblefield
VP Healthcare Strategy, SourceLink

Larry Baca
Vice President, Sales, Marketing, Inter Valley Health Plan

Sponsors & Partners

2020 Sponsors

GOLD SPONSORS:
• Insight in Health

EXECUTIVE PARTNERS:
• Carrot Health
• Sourcelink