GDI Gottlieb Duttweiler Institute
GDI Gottlieb Duttweiler Institute, Langhaldenstrasse 21, 8803 Rüschlikon, Switzerland

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Event Date Wed Mar 11 CET (almost 2 years ago)
In your timezone (EST): Wed Mar 11 3:30am - Wed Mar 11 12:00pm
Location GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21, 8803 Rüschlikon, Switzerland
Region EMEA

No discrimination. No child labour. No deforestation. No meat. No 5G. Consumers and citizens have become more critical and their purchasing decisions are increasingly based on convictions and attitudes. Today, morality comes before eating.

As a result, companies are under observation. While a good product was sufficient for success only a short time ago, correct behaviour is expected today. Companies must act carefully and take a clearer position than ever before. Otherwise, protests and boycotting threaten.

But how does this new moral consumption work? How do we deal with it? Where will the new activism be in five years? - These and other questions will be discussed at the 16th European Trend Day.

• Talkin' 'bout my generation: Fridays for Future and veganism shape the image of the young. They bring the change in zeitgeist from social media back onto the streets.
• Activism: From women's demonstrations to bank occupations - there hasn't been so much public involvement for a long time. That's the background.
• Asia: Versace, Dolce & Gabbana, Givenchy, Gucci and other fashion and luxury brands have recently incurred China’s wrath. These are the pitfalls.
• Reality Hacking: Propaganda and conspiracy theories create multiple realities, but everyone can construct his or her own reality. That's why this is important for business.


2020 Speakers


Douglas Rushkoff
Professor for Media Theory and Digital Economics, City University of New York

Priscillia Ludosky
Co-founder, Yellow Vest Movement

Bas van Abel
Founder and Non-Executive Board Member, Fairphone

Glenn Manoff
Chief Communications Officer, Trustpilot

Helen Job
Head, Insight, TCO London

Kaiser Kuo
Co-founder and Host, Sinica Podcast

Adam Harvey
Researcher and Artist, Berlin

Jacquelien van Stekelenburg
Director, Research of the Department of Sociology

Isaac Thomas
CEO, VeganNation

David Bosshart
CEO, Gottlieb Duttweiler Institute for Economic and Social Studies


Julian Thorner

Sponsors & Partners

2020 Partner and Supporter

• Brand Eins

• Embassy of the United State of America