2nd Annual Marketing and Sales Excellence in Banking Summit 2018 | Allan Lloyds Group | 22 May 2018 | Vienna, Austria, Vienna, Austria

2nd Annual Marketing and Sales Excellence in Banking Summit has been designed to bring you a unique opportunity to gain fresh insights into areas such as marketing and communication, digital marketing and e-commerce. Come and find the answers to all the questions about how to implement new digital and innovative trends, how to use AI in your marketing and sales strategy, what type of new technology will become a mainstream, and how to stay ready for mobile and online customer’s requirements.

You will hear about the benefits of content marketing, classic TV marketing and advertising, sales innovations, and challenges of MiFID 2 implementation. We will analyze how to win customers with new brand strategy and modern implementation of digital sales channels in banking industry. By attending this summit, you will access the first-hand learnings and valuable tips when it comes to designing the ‘right’ marketing and sales strategy from senior experts of the top European banks.

Key topics
• The impact of AI and digitalization on marketing and sales in banking
• Marketing Automation Platforms (MAPs): benefits and goals
• Social Media and Content marketing as a priority in the 21st century
• New trends in Advertising in banking industry
• Classic TV marketing - fresh insights
• Implementation of MiFID II - the biggest reconstruction of the European financial markets
• Strategies for selling online and on mobile
• Trends and problems in multichannel selling
• Digital ways to increase bank cross-selling
• Bank customer segmentation analysis

Who Should attend
Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from banking industry involved in:

• Marketing and Communication
• Digital Marketing and Sales
• Innovation Marketing and Sales
• E-commerce
• Social Media Content
• Web Channel Development
• Customer Management
• Digital Platform Sales
• Mobile Sales Force
• Online Design
• Advertising and Media
• Marketing Planning
• New Products Marketing
• Brand Management

2018 Key Speakers

Andrea Lecce
Head of Marketing, Intesa Sanpaolo

Anja Stolz
Divisional Head of Customer Management & Communication, Commerzbank

Sarah Lauridsen
Head of Digital Platforms and Marketing, Nordea Markets

Sara Kuis
Head of Marketing, ABN AMRO

Sandra Schoonhoven
Head Sustainability Programmes - ING Global, ING Bank N.V.

Caroline Donnellan
Head of Marketing, Insights & Propositions, KBC Bank