Hotel Novotel Barcelona City
Hotel Novotel Barcelona City, Entrada por, Avenida Diagonal, Carrer de la Ciutat de Granada, 201, 08018 Barcelona, Spain

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Event Date Thu Feb 6 CET - Fri Feb 7 CET (almost 2 years ago)
In your timezone (EST): Thu Feb 6 2:00am - Fri Feb 7 11:00am
Location Hotel Novotel Barcelona City
Entrada por, Avenida Diagonal, Carrer de la Ciutat de Granada, 201, 08018 Barcelona, Spain
Region EMEA

This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations.

At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process.

There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models.

Vonlanthen Group of Companies invites you to discuss and debate about a human-centred business reality, to learn skills from hands-on design thinking practitioners and to discover the business models of the future during the dialogue amongst top professionals in this cross-industry event.


2020 Speakers

Gerhard Pfau
IBM Distinguished Designer, Head Europe, Enterprise Design Thinking, IBM

Anish Joshi
Head of Design & Innovation, Shell

Adrian Chernoff
Partner at Ideation Genesis, Former WW VP R&D at J&J, Chief Creative Engineer at GM

Tobias Haug
VP, SAP Humanising Business, SAP

Anet Redmer
Design & Human-Centred Design Lead, Qantas Airways

Anat Treanor
Lead UX, OSP, Ocado Technology

Pieter Musters
Group Lead, Product Research Coffee, Philips

Alexander Krivobokov
Innovation Marketing Director, Schneider Electric

Jessica Lovegood
AVP UX Designer

Dr. Bettina Maisch
Senior Key Expert, Siemens AG

Alexander Grots
CEO of Bashiru & Co-Founder, ProGlove

Mike Pinder
Expertise Lead & Senior Innovation Consultant, Board of Innovation

Siobhan Hennessy
Head of Customer Experience, Musgrave Retail Partners Ireland

Daniel Friedmann
Expertise Owner User Experience, Bosch Power Tools, Blue Industrialized Markets

Uli Witte
Design Thinking Coach, Bosch Power Tools, Blue Industrialized Markets

Adrian Karcher
Industrial Designer, Bosch Power Tools, Blue Industrialized Markets

Feyyaz Cakir
Design Thinking Coach & Product Designer, Bosch Power Tools, Blue Industrialized Markets

Christopher Han
VP and Head, SAP AppHaus Asia

Angelika Matter-Hug
Head of Human Capital Management, Generali Switzerland