Thu Feb 6 CET - Fri Feb 7 CET (almost 2 years ago)
In your timezone (EST): Thu Feb 6 2:00am - Fri Feb 7 11:00am
Hotel Novotel Barcelona City
Entrada por, Avenida Diagonal, Carrer de la Ciutat de Granada, 201, 08018 Barcelona, Spain
This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations.
At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process.
There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models.
Vonlanthen Group of Companies invites you to discuss and debate about a human-centred business reality, to learn skills from hands-on design thinking practitioners and to discover the business models of the future during the dialogue amongst top professionals in this cross-industry event.
IBM Distinguished Designer, Head Europe, Enterprise Design Thinking, IBM
Head of Design & Innovation, Shell
Partner at Ideation Genesis, Former WW VP R&D at J&J, Chief Creative Engineer at GM
VP, SAP Humanising Business, SAP
Design & Human-Centred Design Lead, Qantas Airways
Lead UX, OSP, Ocado Technology
Group Lead, Product Research Coffee, Philips
Innovation Marketing Director, Schneider Electric
AVP UX Designer
Dr. Bettina Maisch
Senior Key Expert, Siemens AG
CEO of Bashiru & Co-Founder, ProGlove
Expertise Lead & Senior Innovation Consultant, Board of Innovation
Head of Customer Experience, Musgrave Retail Partners Ireland
Expertise Owner User Experience, Bosch Power Tools, Blue Industrialized Markets
Design Thinking Coach, Bosch Power Tools, Blue Industrialized Markets
Industrial Designer, Bosch Power Tools, Blue Industrialized Markets
Design Thinking Coach & Product Designer, Bosch Power Tools, Blue Industrialized Markets
VP and Head, SAP AppHaus Asia
Head of Human Capital Management, Generali Switzerland