A Nimble Approach to Measuring Marketing Performance: Why You Need Faster Insights 2023 | Adweek | 22 June 2023 | Webinar
Venue
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date | Thu Jun 22 EDT (over 1 year ago) |
| Location | Webinar |
| Region | All |
Details
The ability to understand and attribute the impact of your marketing spend is critical to building a comprehensive measurement solution. But maximizing your marketing dollars also means finding ways to be flexible and generate insights more quickly. How can brands drill deeper than the results they get from typical marketing mix models? Is there a better way to stay nimble and demonstrate performance in a rapidly changing business climate?
Leaders from TransUnion’s consulting practices will share their insights on how more nimble measurement solutions can help brands maximize their marketing dollars. You’ll find out:
• How to innovate your measurement practice by using all available data sources and strengthen the belief in your measurement capabilities
• Ways to simulate the impact of budget reductions due to economic pressures and how to make a case for your marketing investment
• Strategies to increase speed and flexibility with your marketing mix model measurement
Speakers
2023 Speakers
Kathi Stevens
VP, Consulting Services, TransUnion
Kayla Coutts
Engagement Manager, TransUnion
Sponsors & Partners
2023 Sponsor
• TransUnion