Account-Based Marketing on Fire 2023 | BrightTALK | 1 June 2023 | Webinar
Venue
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| Event Date |
Fri Jun 2 UTC (over 1 year ago)
In your timezone (EST): Thu Jun 1 8:00pm - Thu Jun 1 8:00pm |
| Location | Webinar |
| Region | All |
Details
In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline and materially impact revenue for their organizations. But account-based experiences are only as strong as the data that fuels them.To navigate compounded economic challenges, businesses need acquisition strategies built on a strong customer-centric data foundation.
In this fireside chat, the speakers will share how they built data-driven businesses that infuse customer obsession throughout the go-to-market strategy and the tactics today’s marketers can’t afford to ignore.
Join them as discuss:
- How to harness data to navigate ongoing buyer change and longer sales cycles to fuel growth
- Why a strong data foundation enables marketing and sales teams to systemize offline engagement and target high-quality prospects effectively
- How to capture more revenue by making strategic shifts in your marketing approach now
Speakers
2023 Speakers
Mihir Nanavati, President, RollWorks
Erik Kostelnik, Postal, Founder/CEO