Advertising Compliance Part 1: Text, Print, TV & Radio 2024 | Community Bankers Webinar Network | 18 July 2024 | Webinar

The Regulations for Advertising Deposit and Loan Products Are as Varied as The Promotions Themselves.

Part 1 of this two-part series will cover print, TV, and radio advertising. You’ll learn the dos and don’ts and how to avoid those dreaded (and costly) compliance violations. Make a splash with your advertising, confident that it checks all the boxes.

After this webinar you’ll be able to:
• Identify what constitutes a “trigger” term under Reg Z requiring additional disclosures in loan advertising
• Comply with Reg DD regarding advertising deposit accounts and overdraft protection
• Explain what are deemed to be unfair, deceptive, or abusive advertising practices
• Distinguish between copyright and trademark infringement
• Understand which type of promotional contests are permitted

What you don’t say can be a compliance violation! What you do say can be a compliance violation! Confusing? Absolutely! Whether it is print media, radio, TV, lobby posters, or brochures, multiple regulations impact advertising of deposit and loan products. You must be knowledgeable to avoid a compliance violation.

This webinar will cover the numerous rules and regulations that restrict advertising content and mandate specific disclosures. It will also cover the general form and content for all advertising to ensure your advertising isn’t deemed to be unfair or discriminatory.

Who Should Attend?
This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.

2024 Speaker

PRESENTER:

Elizabeth Fast
Partner, Spencer Fane Llp