AMA Symposium for the Marketing of Higher Education 2023 | American Marketing Association | 12 November 2023 | Sheraton Grand Chicago Riverwalk, 301 E North Water St, Chicago, IL 60611, USA

The symposium is an opportunity for marketers to connect with one another, increase their abilities to build and advance strong brands, improve reputation, achieve enrollment and fundraising success, improve competitive positioning and maintain financial strength.

Joining us as a conference presenter is an opportunity to advance the profession of higher education marketing, expand your network through an audience of peers and raise the visibility of your institution or company. Sessions focus on the practice of higher education marketing, provide ideas and offer solutions participants can apply at their own institutions.

2023 Speakers

Marcus Collins
Former Chief Strategy Officer, Wieden+Kennedy

Tia Brown McNair
Vice President in the Office of Diversity, Equity and Student Success and Executive Director, Truth, Racial Healing and Transformation

Brad Stulberg
Best-Selling Author of The Practice of Groundedness

Dina Abulfotuh
Vice President for Marketing Communication and public affairs, American University

Josie Ahlquist
Independent Consultant, Speaker, and Executive Coach

Luke Anderson
Vice President for Communications & Marketing, Emory University

Lisa Baer
AVP of Marketing and Communications, Rosalind Franklin University

Kenna Bartlett
Student, DePaul University

Jeneane Beck
Assistant Vice President for External Relations, University of Iowa

Fernando Bergás-Coria
Executive Director of Digital and Media, Ologie

Kathryn Bezella
Vice Dean, Director of Strategy & Innovation, University of Pennsylvania’s Office of Undergraduate Admissions

Aimee Bigham
Chief Strategy Officer, MV Digital

Colleen Brennan-Barry
Vice President Of Marketing And Communications, Northeast College Of Health Sciences

Suzan Brinker
Co-Founder and the CEO, Viv Education LLC

Lesley-Ann Brown-Henderson
Assistant Vice President and Chief of Staff for Student Affairs, Northwestern University

Ashley Budd
Senior Director of Amarketing, Cornell University

David Bushman
President, Bridgewater College

Jennifer Butler
Executive Director of Student Affairs Marketing and Communications, UC Davis

Frank Camp
Director of Marketing Strategy Focused on Non-Academic Units, University of Arizona

Bill Campbell
Vice President of Marketing and Communications/Chief Experience Officer, Chatham University in Pittsburgh

Christie Campbell
Vice President for Marketing and Communications, St. Edward’s University

Kenneth Carter
Professor of Psychology, Oxford College of Emory University

Rahul Choudaha
Associate Vice President of Higher Education Research Solutions, Morning Consult

Molly Clark
Senior Marketing Director, Lytho

Kevin Coffey
Director of Content Strategy, Creighton University

Anne Coyle
Consultant,Russell Reynolds Associates

Angelique Daniels
Director of Marketing Strategy and Research for University Communications and Marketing, Kent State University

Ray Day
Vice Chair, Stagwell

Grant De Roo
Founder and Principal, ADV Market Research & Consulting

Audra DeLaney-Hall
Director of People and Process, Viv Higher Education

Taléa Drummer-Ferrell
Associate Vice President for Student Affairs and Dean of Students, Kent State University

Emily Haase Edgar
Associate Director of Creative Services, University of Wyoming

Marlee Feacher
The Theatre School at DePaul University

Kirsten Fedderke
Senior Vice President, Yes& Lipman Hearne

Sarah Malinowski Ferrary
Vice President for Communications and Marketing for University Communications, Saint Peter's University

Nicole Ferry
Partner and Chief Strategy Officer, Sullivan

Elissa Fontenot
Assistant Director, Digital, Texas State University

Jenny Fowler
Director of Social Media Strategy, Massachusetts Institute of Technology: MIT

Eddie Francis
Founder/Principal, Edify Ventures

Nate Frick
Enterprise Strategist, Marigold

Lamar Goodenough
Director, User Research, Digital Wave

Lauren Griswold
Chief Communications and Marketing Officer, Boise State University

Liz Gross
Founder and CEO, Campus Sonar

Will Hajjar
Executive Director, Analytics, Advance Local

Jen Halls
Design Director, IDEO

Marc Harding
Vice Provost for Enrollment, University of Pittsburgh

Christie Harper
Vice President, Campus Brand Engagement, University of Arizona

Alastair Hayes
Marketing Director, Campus Sonar

Tom Hayes
Dean of the Williams College of Business, Xavier University

Eric Hazen
Director of Digital Marketing, Ferris State University

Grant Heston
Vice President for Enterprise Marketing and Communications, Virginia Commonwealth University

Binnu Hill
Chief Diversity, Equity and Inclusion Officer, Wisconsin School of Business, University of Wisconsin Madison

Cara Hoag
Enrollment Management Marketing Director, Washington State University

Bryce Hoffman
Assistant Vice President, Integrated Marketing, University of New Hampshire

Claudia Howard
Head of Industry, Education, Google

Jaime Hunt
VP for University Communications and CMO, Old Dominion University

Jeff Hunt
Founder and Partner, Legend Labs

Scott Jaschik
Founder, Inside Higher Ed

Lisa Jasinski
Senior Director of Strategic Initiatives, Office of the President, The University of Texas at San Antonio

Ardis Kadiu
Founder and CEO, Element451

Carol Keese
Associate Vice President for Communications, University of Virginia

Ariana Keil
Sr. Growth Marketing Manager, Canto

Tangelia Kelly
Director of Marketing in University Communications, Jackson State University

Dayana Kibilds
Strategy Director, Ologie

Kelly King-Green
Associate Director, Texas State University

Isabella Kruger-Seiler
Assistant Director Of Admissions, The Theatre School at DePaul University

Allison Lanier
Director of Client Services, Up&Up

Kate Ledger
Associate Vice President for Marketing and Outreach, ODUGlobal

Callie Lewis
Project Manager, Texas State University

Gene Lewis
CEO & Chief Creative Officer, Digital Pulp

Robert Li
Co-Founder and Owner, University FM

John Lo
Senior Director, Brand and Marketing, The University of British Columbia

Elliot Lollis
Account Executive - Brand Strategy, Up&Up

Brian MacDonald
CCO, Co-founder, Zillion

Julia Marco
Director of Marketing and Engagement, Skidmore College

Mary Beth Marks
Executive Director for Strategic Enrollment Marketing, University of the Pacific

Elias Martinez
AVP for Marketing, Texas State University

Andrew McDaniel
Associate Director for Student Affairs Marketing and Communications, UC Davis

Sara Miga
Senior Director of External Relations and Strategic Communications, Skidmore College

Cassaundra Moore
Executive Director Of New Media Strategy, Washington University in St. Louis

Andy Monfried
Founder & CEO, Lotame

Typhaine Morrison
Chief Marketing Officer, Wisconsin School of Business, University of Wisconsin Madison

Christine Dellert Mullon
Founder And Chief Strategist, Sonder Says

Isaac Muñoz
Associate Vice President of Marketing, Strategy and Insights, Texas A&M University

Cayce Myers, Ph.D., LL.M., J.D., APR
Professor of Public Relations and Director of Graduate Studies at the School of Communication, Virginia Tech

Corynn Myers
Associate Vice President of Strategy Planning, SimpsonScarborough

Jessica Neumann-Kersten
Director of Operations and Project Management, RW Jones Agency

Cassandra Nickels
Associate Vice President for Marketing Strategy, Rochester Institute of Technology

Teresa Valerio Parrot
Principal, TVP Communications

Maya Patterson
Marketing Manager for Colleges, University of Arizona

Kristen Paulmeyer
Marketing Director, Creighton University

Charlie Penrose
Creative Director, Net Natives

Anne Peters
Associate Vice President, The University of Texas at San Antonio

Colleen Peterson
Associate Vice President Enrollment Management, Rochester Institute of Technology

Jenny Petty
Vice President of Marketing Communications, Experience and Engagement, University of Montana

Carrie Phillips
Chief Communications & Marketing Officer, University of Arkansas at Little Rock

Angela Polec
Vice President of Marketing and Communications, La Salle University

Devin Purgason
Executive Director of Marketing and Student Care, Forsyth Technical Community College

Rachel Rodemann Putman
Director of Communications, University of Arkansas - Fort Smith

John Reid
President, Glacier

Brent Reser
Social Media Strategist, Washington State University

Jen Rhee
Director of Strategic Student Communications, New York University

Kentrice Rush
Digital Media Manager, Jackson State University

Jenna Rutschman
Director of Marketing Strategy, University of Arizona

Frannie Schneider
Associate Vice President for Marketing, Creighton University

Erin Keane Scott
Director of Marketing, University of Chicago Harris School of Public Policy

Kin Sejpal
Vice President of Marketing and Communications/Chief Marketing Officer, University of Redlands

Matt Serrao
Associate Vice President Of Marketing, Utah Valley University

Jessica Shasserre
SVP, MediaCross

Jason Simon
CEO & Partner, SimpsonScarborough

Fotis Sotiropoulos
Provost And Senior Vice President For Academic Affairs, Virginia Commonwealth University

Mike Southworth
Director of Marketing of Arizona Online, University of Arizona

Jennifer Sparkman
Director of Audience Engagement Strategy for Enrollment Marketing, University of the Pacific

John Stafford
Assistant Vice President for Digital Strategy, Stanford University

Elizabeth Stevens-Bishop
Director Of Content Strategy For Enrollment Marketing, University of the Pacific

Stefanie Stewart
Head of Industry of Education, Google

Heather Swain
Vice President, Marketing, Public Relations and Digital Strategy, Michigan State University

Kevin Swartout
Executive Vice President, Rankin Climate

Katlin Swisher
Senior Strategist, Campus Sonar

Alonda Thomas
Chief Communications Officer and Associate Vice President for Marketing and Communications, Jackson State University

Sam Thorson
Growth Strategist, Epicosity

Diana Toole
Chief Marketing Officer, Shady Side Academy

John Trierweiler
Vice President of Marketing and Communications, Rochester Institute of Technology

Allison Turcio
Assistant Vice President for Enrollment and Marketing, Siena College

Randi Ungar
Chief Operating Officer, Advance 360 Education

Jennifer Vaughn
Senior Brand Manager for Student Affairs Marketing and Communications, UC Davis

Jose Villalba
Chief Diversity Officer and Vice President of Diversity and Inclusion, Wake Forest University

Justin Vogt
Vice President / Group Account Director, Fuseideas

Tracy Vosburgh
Vice President of Communications and Marketing, Virginia Tech

James Wakefield
Founding Partner, Legend Labs

Sara Wallace
Vice President of Strategy, SimpsonScarborough

Gabriel Welsch
Vice President For Marketing And Communications, Duquesne University

Paul Westcott
Executive Vice President of Sales & Marketing, L2, Inc.

Camille Wilson
Associate Director of Strategic Student Communications, New York University

Sean Wyrobek
Sales Director, Carvertise

Rob Zinkan
Vice President for Marketing Leadership, RHB

2023 Sponsors

THOUGHT LEADERS:
• Advance360 Education
• Canto
• Google
• Viv

INNOVATION SHOWCASE SPONSORS:
• Campus Sonar
• Net Natives
• Car Vertise
• Fuse Ideas
• Glacier
• Digital Pulp
• Ologie
• Zillion
• Lytho
• Up&Up
• Epicosity
• Emma by Marigold

SPONSORS:
• Pantheon
• Esquire Advertising
• The Chronicle of Higher Education
• Paskill Innovating Enrollment Success
• Kwall
• MND PWR
• Fitness Finders
• Yes& Lipman Hearne
• Carnegie
• Fullthrottle.ai
• Promotional Products Work
• Campus Reel
• Legend Amsive
• Open Fortune