Amplify Sales Analytics Impact to Drive Future Business Value 2023 | Gartner | 6 December 2023 | Webinar

According to Gartner’s latest analytics survey, 84% of chief sales officers (CSOs) agreed that sales analytics have had less influence on sales performance than leadership expected. That’s a massive area of opportunity considering the primary purpose of analytics: generating actionable insights that guide sales leaders in making the best commercial decisions – to maximize revenue growth outcomes. Organizations are struggling to maximize the ROI of analytics due to various external events and internal analytics challenges. CSOs continue to have overstated expectations from analytics, only adding to the compounded complexity and diminishing the perceived value from analytics. So, how can we escape this trap of compounding complexity? Join this free sales webinar where Gartner expert Simon Escobar will help sales leaders build a strong analytics value proposition by defining what decision types they should prioritize, based on the impact these decisions have on the organization and the influence analytics have on the outcome of the decisions. Also, hear how the analytics function can drive the most value by equipping the CSO and the sales analytics leader with actionable insights on using analytics to unlock growth.
• Prioritize analytics application based on decisions’ impact, and analytics’ influence on decision outcomes
• Set an analytics value proposition to expand its impact on commercial outcomes
• Get best practices on how to prioritize decisions by deep diving on 3 highly effective Gartner case studies

2023 Speaker

Simon Escobar
Director Analyst, Gartner