ANA Masters of B2B Marketing Conference 2023 | Association of National Advertisers (ANA) | 5 June 2023 | Rosen Shingle Creek, 9939 Universal Blvd, Orlando, FL 32819, USA

“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”

2023 Speakers

HOSTS:

David Blackburn
Head of Digital Marketing, ProShares

Sonia David
Vice President, Business Marketing, ANA

Bill Tucker
Group Executive Vice President, ANA

Bill Zengel
Senior Vice President, Business Marketing Practice, ANA

SPEAKERS:

Vincent Bahk
Head of Brand, Digital, and Experiential Marketing, FIS

Tusar Barik
Director, Agency & Partner Marketing, LinkedIn

Bruce Biegel
Senior Managing Partner, The Winterberry Group

David Blackburn
Head of Digital Marketing, ProShares

Linda Boff
Chief Marketing Officer, GE

Gregory Boosin
Executive Vice President, Global B2B & Product Marketing, Mastercard

Ann Boza-Lobo
Vice President of Brand, Content and Experience Marketing, Kyndryl

Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience, Siemens Healthcare

Nancy Casey
Global Head, Cross Industries; Strategic Clients Group, Oracle

Dominic Chu
Senior Markets Correspondent, CNBC

Toni Clayton-Hine
Chief Marketing Officer, Americas, Ernst & Young LLP

Thomas Clendenin
Senior Vice President, Marketing, CNBC

Lou Cohen
Director, Digital Marketing and Demand Generation Leader, EY, Adjunct Professor, Baruch College, CUNY

Latané Conant
CMO, 6Sense

Sonia David
Vice President, Business Marketing, ANA

Peter Fader
Professor of Marketing, The Wharton School, University of Pennsylvania

John Follett
Co-Founder, CXO & Head of Research, Demand Metric

Ann Marie Gothard
VP, Global Corporate Media Relations, Henry Schein

Scott Horst
Vice President of Marketing, Content & Storytelling, Lumen

Nghia Karoll
Senior Director, Demand Generation, ServiceNow

Marc Keating
Chief Innovation Officer, Stein IAS

Mike Kelleher
Senior Vice President and Technology Vertical Lead, MarketBridge

Joe Kingsbury
U.S. Managing Director, Edelman Business Marketing

Dan La Russo
MD, Group Director, West, Ogilvy

Bob Liodice
Chief Executive Officer, ANA

Jeff Lowe
EVP, SMART Technologies

Mike Marcellin
CMO, Juniper Networks

Kim McNeil-Downs
Leader, Green Dot Agency, Deloitte (2021 B2 Award Winner)

Audrey Melofchik
CEO, North America, Wunderman Thompson

Eric Newell
VP, Performance Marketing, Anteriad

Therese Parkes
Director of Technology B2B, Google

Lisha Perez
Partnership Lead, The B2B Institute

Erik Petersen
Senior Director, Brand and Advertising, Workday

Matt Powell
VP & Executive Director, B2B International, A Merkle Company

Kati Quigley
Vice President of Product Marketing, Smartsheet

Rob Sanchez
Chief Executive Officer, Anteriad

Richard Sanderson
Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart

Malinda Sandman
Senior Director of Global Marketing, Mailchimp

Latha Sarathy
Chief Research Officer, ANA

Nikita Shetty
VP, Integrated Marketing, LinkedIn

Bill Tucker
Group Executive Vice President, ANA

Bill Zengel
Senior Vice President, Business Marketing Practice, ANA

2023 Sponsors

PRESENTING SPONSOR:
• LinkedIn

GENERAL SPONSORS:
• Anteriad
• Exclaimer
• Goodway Group
• Google
• Market Bridge
• Merkle B2B
• NBC Universal
• Stein IAS
• Stran Promotional Solutions